Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. If you do this, you just might get a phone call that requests an interview. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. Organize before you write. CX goes hard. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. The intrigue and investment in the content as it rolled out, as experienced by the campaign’s target audiences, led to increased engagement. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon !

Crisis 133

Crisis Brand Branding Crisis Management 133

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be. It can even be in form of an interview with such an expert where they share their views on that topic.

eBook 108

eBook Infographics Pinterest How To 108

Cision

APRIL 6, 2016

Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions. In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling.

How To 120

How To Tools Exercises Viral 120

prTini

SEPTEMBER 24, 2014

Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares. Crowdsourcing at its finest.

Tools 72

Tools Viral Engineering Comparison 72

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. Put bylines and datelines on your blog posts and content.

Company 114

Company Survey Pitching Report 114

Reputation Us

MARCH 16, 2022

In an interview in the New York Times , he revealed he came across protesters in Memphis, where he lived, and decided to make a poster that said, “Birds Aren’t Real,” and join the crowd for laughs. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. “The Truth” is the New Misinformation.

Reputation 78

Reputation Government Film Viral 78

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 94

Policies Twitter Facebook Writing 94

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Video 95

Video Facebook Twitter Viral 95

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Media lists, writing, monitoring, coverage reports, brainstorms.

Tools 137

Tools Publicity SEO Measurement 137

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Agency 78

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? Blog posts in 2017 are taking longer to write and are longer in length. However, when ConvertKit segmented its survey data between professional and amateur bloggers, it found professional bloggers were about 70 percent “more likely to write posts of 1,000 words or more.”.

B2B 60

B2B Blogging Data Survey 60

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:02:30]

Pitching 98

Pitching Trends Travel System 98

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed. I remember how vulnerable I felt while job hunting early in my PR career.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. Julie Staadecker, Account Director.

Print 60

Print Media Travel Wireless 60

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. Write that strategy down.

How To 72

How To SEO Content Marketing Data 72

The Hoyt Organization

JULY 15, 2024

Also, the viral potential of a well-crafted press release or media statement on social media is quite high, which, again, increases the chances of coverage by the media. On the other hand, your competitor identifies a specific journalist who writes extensively about sustainability and eco-friendly innovations for the same publication.

Media Relations 52

Media Relations Media Real Estate Pitching 52

NewsWhip

MAY 12, 2021

Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.” In fact, Danielle writes a lot about flavors, our show’s producer.

Trends 78

Trends Brand Branding Reddit 78

Contently - Strategy

APRIL 9, 2024

Did one of your white papers go viral or get backlinked by many notable websites? For example, an educational video about how to interview your customers would be beneficial in the long term. You can even add more research or expert interviews to your ebook and create gated content for lead generation.

eBook 52

eBook Video YouTube Infographics 52

Bad Pitch Blog

APRIL 11, 2006

Interview Bill Downs, one of the world''s foremost experts on diet and digestion, and find out how Jewish families can avoid Passover eating hazards-especially certain holiday foods and treats that have seriously adverse effects on dieters and diabetics. Jib Jab’s funny, viral movies offer two perfect opportunities. This is lazy.

Communications 40

Communications Pitching System Viral 40

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. This is our first like two person interview. Now it’s almost like crickets to where I think they’re being a little more cautious about what they’re willing to share and write about.

Media 77

Media SEO Pitching Digital PR 77

Katie Paine's Measurement Blog

JANUARY 27, 2023

Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. The reality in 2023 is that anyone who writes, takes pictures, does interviews, or doodles on a napkin is a content creator.

Communications 40

Communications Measurement Employee Course 40

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,”

Marketing 48

Marketing Viral Consumer Agency 48

Buzzstream

MARCH 26, 2025

One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. So we’ll probably exchange brand equity between us in this interview, right?

Brand 62

Brand Branding SEO Data 62

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. I laughed (out loud) earlier this year when writing to compliment Tom Friedman. I mean, welcome to the 2000''s, right? Last month the SacBee hit some 75 percent of their folks.

Journalism 41

Journalism Real Estate Print Newspapers 41

prTini

JUNE 1, 2015

Who’s been in a meeting when someone declares the need for a viral video. In preparation for my PR News talk, I interviewed Dan Farkas , a videographer friend of mine to get some first-hand insights. Relating this back to PR, think about writing an article or strategic plan. Get it in writing. Ready to take on video?

Video 28

Video Travel Viral Resources 28

Flatiron Communications

JULY 25, 2014

The biggest headache I would say I have as an airline reporter are flight delays and cancellations when we have to write a story and find someone who’s stranded at the airport. About 30 of them got back to me…20 of which had good interviews about what they did…12 or 13 were used in the story. Lou Dubois , NBC News.

Airlines 37

Airlines Journalism Twitter Social Media 37

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. Phone videos become viral, whether it’s legitimate or not. I recommend this. Dave Oates: I’ll take the one specific question on Yelp reviews.

Crisis 78

Crisis Local Facebook Social Media 78