ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Maximize media placements with a few simple steps.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

AUGUST 4, 2015

Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Details of an NBC “Today Show” interview with President Obama were released on Sunday, February 1 in which he categorically said people should vaccinate their children. “The science is pretty indisputable,” he asserted.

Radio 120

Radio Interviews Print Travel 120

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Interviews Inbound Marketing SEO' Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

PR Job Coach

AUGUST 21, 2010

Look for profiles, blogs, articles, white papers, biographies and other information types that can give you a sense of the person’s interests, priorities, passions and preferences. If you are able to identify who is the hiring manager, put on your scanners. Use what you have read and absorbed to craft your cover letter.

Web 139

Web Pitching LinkedIn Interviews 139

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. See our previous post for more on making the most of solid analyst relations. Business partners.

B2B 136

B2B Branding Brand Trade Shows 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest.

Leadership 149

Leadership B2B Tools Conference 149

Contently - Strategy

AUGUST 27, 2024

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

Pitching 52

Pitching Interviews Employee System 52

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. If its life can be prolonged, so can the impact. Then, adapt it into a series of blog posts.

Media 120

Media Interviews Print SEO 120

Cision

APRIL 15, 2015

Get our free “Outside-the-Box Content Marketing for PR” white paper now! If you’re announcing media coverage, share the video interview. Use colors that complement your brand’s colors. Use simplistic imagery. Want to stand out with content? There’s no rule that says your visual has to be a still image.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Cision

JUNE 23, 2015

Click here for a free white paper that shows how! The more links you have to anything associated with your company name (guest blog post, interview, press release) the more chances you have for people to find you. Want to measure your PR’s value? Improved Visibility in Search.

Writing 120

Writing Social Media Tools Advertising 120

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. Is your brand prepared to adapt? What do you hope to accomplish in your new role as general manager of Citizen Relations? Become a Headline Hero.

Airlines 120

Airlines Travel Consumer Creativity 120

Critical Mention

MARCH 13, 2019

They were thrilled that two of their dream clients had downloaded a white paper, giving them access to their email address. The post Interview with Anthony Iannarino appeared first on Critical Mention - Media Monitoring. Q: What advice do you give B2B companies when they’re defining lead-generation strategies? SCHEDULE A DEMO.

Interviews 65

Interviews B2B Measurement Blogging 65

Cision

JUNE 25, 2015

If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. Update your profiles and bio.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. For a real dash of schadenfreude, check out these examples of what not to do. Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120

Cision

MARCH 25, 2016

Get our free white paper today! He did not push local tourism partners to secure TV interviews. Want real-time crisis communication tactics? What should be done? Crises, like rainstorms, differ in size, time and impact — and sometimes they go away as quickly as they come into view.

Branding 120

Branding Brand Crisis Communications Crisis 120

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Simply put, it’s rare for buyers to read a white paper, watch a video, or listen to a keynote talk, and then immediately sign a contract.

Leadership 103

Leadership Reputation Measurement Video 103

Flack's Revenge

JANUARY 23, 2018

One of the cornerstones of an ICO is the white paper, a document that describes in detail the token offering – and explains why investors (or “participants,” in crypto parlance) should care. How can you get some attention for your ICO and navigate tough interview questions about scams and bubbles? Maxiziming ICO Results.

Privacy 120

Privacy Film Enterprise Technology 120

Cision

AUGUST 25, 2015

Click here for our free white paper now! GE recently used Periscope to release a behind-the-scenes interview with Neil deGrasse Tyson and Bill Nye. This way, audiences were able to learn more about the companies and how they operate, and the casual format of live video provided a candid atmosphere.

Branding 120

Branding Brand YouTube Video 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous. “Scrupulous” means two things: honest, and attentive to detail. Both are very important for PR people.

Training 159

Training Writing Pitching Video 159

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Not sure how to start this?

Facebook 181

Facebook Community Advertising Advertising 181

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Learn top tactics with Cision’s free white paper! You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review. To wrap it up The IBE’s report is a valuable resource for PR professionals and associations.

Ethics 111

Ethics Industry Publicity Analysis 111

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! So how do you know what the right strategy is for your brand? Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Social Media 120

Cision

APRIL 28, 2015

While many of us would love to write better, take better photos and videos, or just learn how to naturally interview people or speak off the cuff about a topic, we don’t have the time to get that good at content creation. Get our free “Outside-The-Box Content Marketing for PR” white paper now!

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Cision

JUNE 19, 2015

That’s how long I waited in a conference room for my future boss to arrive for my second interview. “I After all, anyone who was so inconsiderate during the interview process was likely to be a real nightmare on the job – a theory that my new boss confirmed in a matter of weeks. Forty minutes. Here are five others: 1.

Insurance 120

Insurance Insurance Interviews Crisis 120

Cision

JANUARY 19, 2016

Get our free white paper today! To take the state out of the spotlight, Scott chose an expert based in Florida to take on media interviews on the topic. And if a community member or media outlet refers to another term, gently remind them, as Scott often does in the webinar, of the right terminology. Unify To Stay Connected.

Crisis 120

Crisis Tourism Local Crisis Management 120

Cision

JUNE 16, 2015

I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview. See how with our free white paper! Ummm, I hate to burst your bubble of self-denial, but that probably won’t happen. Yea, I just dated myself.). Want more accurate PR measurement?

Measurement 120

Measurement Software Nonprofit Analytics 120

PR Fuel

JULY 16, 2017

White Papers —A white paper is another way to establish your authority on a subject. Unlike an eBook, however, white papers are usually denser as they are used to provide in-depth information. How To Guides also work well when combined for an eBook.

eBook 70

eBook Video YouTube Blogging 70

Cision

NOVEMBER 17, 2016

In this interview, Dan discusses the future of investigative journalism while maintaining a standard of “afflicting the comfortable, and comforting the afflicted,” the personality traits that best lend themselves to the profession, and his own journey through journalism. Become a Headline Hero.

Journalism 120

Journalism Film Fashion Report 120

Beyond PR

OCTOBER 6, 2016

For instance, highlight an early bird ticket deadline or offer media interview opportunities in the first release, promote last minute ticket sales in the second release, and provide anyone who missed the event additional engagement opportunities in the wrap-up release. Consider varying your calls to action for these releases.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Flack's Revenge

JANUARY 12, 2021

Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. And for them to help amplify brand and messaging almost always involves investment in white papers, webinars, custom research, etc. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

Cision

NOVEMBER 3, 2016

In this interview, Laura discusses how to break through the noise and reach your audience, why defining your goals will result in a stronger communication strategy and why successful communication is key to building relationships. Become a Headline Hero. A winning strategy needs a strong foundation.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Learn how with our brand journalism white paper! PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

APRIL 5, 2016

In this interview, Sara shares her thoughts on the evolution of the communication industry, her experiences working in public relations and her advice on how to become a better communication professional. Learn top tactics with Cision’s free white paper! Do you know how to handle crises in real time?

Sports 120

Sports Industry Customer Service Travel 120

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. 3) Reports, ebooks and white papers.

B2B 81

B2B Media eBook Interviews 81