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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Here are some interesting reads on the United Breaks Guitars crisis: Interview with Dave Carroll: How Businesses Can Protect Themselves From Social Media Crises. Interview with Taylor Guitars: The Power of Real-Time Communication. Thanks to all of you who attended and participated in my workshop. Learn more here.

Airlines 206
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Know the Agenda Before Your Media Interview [INFOGRAPHIC]

Deirdre Breakenridge

They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you. Your accuracy matters.

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Successful Media Interviews & Body Language: What You Need To Know

Polaris

In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters). Making eye contact is important in all aspects of business, not just media interviews. Body language is just as important as what you say. Media Training'

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. We call it a background interview because it is just that – an exchange to provide background for a future story. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334
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Creating Community Through Beauty Marketing: Building Loyalty Beyond Product

5W PR

Behind-the-scenes content, such as sneak peeks of new products, behind-the-scenes footage, and exclusive interviews, offers a glimpse into the brand’s world and creates a sense of exclusivity. Educational content, including tips, tutorials, and expert advice, empowers customers and positions the brand as a trusted resource.

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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

Organize events or workshops that bring customers together and foster a sense of community.  Seek out customer feedback through surveys, interviews, and social media monitoring. Use Equip customer service representatives with the tools and training they need to provide exceptional service. 

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

Social Media Workshop in Princeton, NJ. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Do an interview, on a media outlet that’s informative or interesting, such as Bloomberg and CNBC.