Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Ultimately, great stories drive PR and journalism. Even those who think they know PR may be surprised to learn that the job has gotten more difficult. Company Culture, Startup Stories, Exec Profiles.

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Survey Journalism Agency Report 195

Flack's Revenge

AUGUST 13, 2014

The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before. I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is it really so bad to be fascinated with words and language)?

Technology 205

Technology Journalism Examples Industry 205

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? I asked Lin if she’d answer a few questions, and she agreed; read on for the Q and A: Journalists have called PR the Dark Side, now quite a few wear both hats. I definitely think that it is.

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Pitching Journalism Video Advertising 174

Flack's Revenge

SEPTEMBER 13, 2018

The free Internet has left journalism reeling and savaged creative fields like writing, music and photography. Curiously, consumers seemed chiefly concerned about losing out on their precious memes. As I said in my last post, it might not be a bad thing, if the European Directive were adopted.

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Journalism Government Social Media Creativity 60

Flack's Revenge

DECEMBER 20, 2018

I can honestly say I have never experienced a more exciting, opportunity-laden time for PR pros to flex our strategic, ROI generating creative muscles, and prove our worth in the business world since I hopped the fence from journalism to found Strategic Objectives (our Toronto-based PR agency dedicated to helping brands tell better, more effective, (..)

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Marketing Facebook Social Media Community 244

Flack's Revenge

AUGUST 31, 2016

Back in the day we used to joke that every startup just wanted to be in the Wall Street Journal. To a lesser extent newspapers like the New York Times and the Wall Street Journal. What these people add to their Flipboard/check daily, etc. Thanks everyone! Getting really good ideas. TechCrunch, or not TechCrunch? xda-developers.

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Reddit Enterprise Wireless B2B 136

Flack's Revenge

JULY 14, 2016

There have been the predictable media responses about impact on journalism, echo chambers and trivializing of news. Facebook has caught the news “car”, now what does it do? They seem to be playing all sides, trying to make everyone happy while increasing their influence.

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Facebook Media Marketing Journalism 120

Flack's Revenge

NOVEMBER 16, 2016

Public editors still need to look after the public interest, hold powerful forces accountable, and explain to audiences how and why journalism works as it does — but to do so they need to speak and shape a new language of news platform ethics.”. He writes: “Today, it is harder to say where newsrooms stop and audiences begin.

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Ethics Facebook Google Engineering 120

Flack's Revenge

AUGUST 28, 2018

It is the reality that Internet culture has given us today; where content is there for the taking, to be riffed on, often ripped off, repackaged, bookmarked, collated, aggregated, discovered, linked, shared and curated; in which content is commoditized and journalism has been torn asunder.

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Privacy Journalism Government Google 120

Flack's Revenge

FEBRUARY 3, 2016

Wall Street Journal: When it Comes to Tech Services, Cloud can be a Nebulous Term. I always say “promise less, deliver more”, but the following articles detail journalists’ frustrations about overstated capabilities in cloud services and DevOps. The Register : Whew! How to tell if a DevOps biz is peddling a load of manure.

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Journalism Technology Strategy Company 120

Flack's Revenge

FEBRUARY 6, 2018

January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships. December 2016 – Zuck says Facebook is ” not a traditional media company ,” but “we feel responsible for how it is used.”. January 2017 – They hire Campbell Brown , former TV news anchor, to lead news partnerships.

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Facebook Journalism Local Google 120

Flack's Revenge

MAY 16, 2016

It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. But new research shows that the biggest threat may be to our creativity.

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Creativity Journalism System Interviews 120

Flack's Revenge

JANUARY 28, 2015

It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. But new research shows that the biggest threat may be to our creativity.

Creativity 120

Creativity Journalism System Technology 120

Flack's Revenge

SEPTEMBER 13, 2017

The clients are concerned about “digital ad quality, effectiveness, digital ad fraud… [and want] assurances that ads won’t run alongside inappropriate content,” according to Wall Street Journal. The publication wrote again today about lower global ad spending.

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Advertising Advertising Agency YouTube 120

Flack's Revenge

MAY 17, 2016

But the Wall Street Journal’s Deepa Seetharaman saw something more insidious: Facebook researchers last year ranked 500 news sites based on how popular they were with the social network’s users who identified their political alignment as conservative or liberal.

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Facebook Trends Journalism Crisis 120

Flack's Revenge

FEBRUARY 2, 2017

Pretend journalism – claim to be a news source but is a curator (Daily Kos). Andrew Bridges, lawyer of the platforms would have us believe there are many types of “fake news” Seven, to be exact: Research and reporting with a pretense of being objective (e.g., major newspapers).

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Branding Brand Newspapers YouTube 120

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc.

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Enterprise Big Data Technology Analysis 177

Flack's Revenge

AUGUST 1, 2018

It is the reality that Internet culture has given us today; where content is there for the taking, to be riffed on, often ripped off, repackaged, bookmarked, collated, aggregated, discovered, shared and curated; in which content is commoditized and journalism has been torn asunder.

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Content Marketing Privacy Government Web 149

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Flack's Revenge

NOVEMBER 12, 2015

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo , a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com , Reuters and the New York Times.

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Social Media Media Apparel Retail 120

Flack's Revenge

MARCH 12, 2015

Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. The next day, there were many tweets and articles that sought to explain what happened, such as these stories on Digiday and TNW.

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B2B Trade Shows Enterprise Banking 120

Flack's Revenge

JANUARY 20, 2016

The moderator ( Mickey Graham of Work-Bench ) asked great questions, and the panelists answered – it was all very amiable and informative (I thought there might be more fireworks, given the competition in tech journalism). Some common themes emerged. Warm intros help. You should know the reporter and publication, and tailor the pitch.

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How To Real Estate Pitching Enterprise 120

Flack's Revenge

FEBRUARY 16, 2017

I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments for each side.

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Reddit Government Google System 168

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein. I also share my views (not necessarily the agency’s ) and pose additional questions.

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How To Facebook Social Media Advertising 159

Flack's Revenge

APRIL 20, 2017

It’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to know what to hold onto. Much of this tracks back to the growing role of tech in our lives.

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Wikipedia Ethics Education Data 159

Flack's Revenge

OCTOBER 3, 2018

By now, content marketing has become an important part of almost every PR’s arsenal. We’ve become an army of bloggers and article writers. And why not? Content is the motive force for today’s noisy internet. It offers more runway to tell stories, share messages and drive thought leadership than the typical press mention.

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Media Relations Media Pitching Content Marketing 24

Flack's Revenge

MAY 23, 2017

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing. We know what a byline is, and are constantly on the hunt for the people behind them, to pitch stories to.

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Facebook Advertising Advertising Pitching 120

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Peretti started BuzzFeed, which eschews banners and has become a model for the possibilities of so-called native ads to finance journalism. Is it good for what ails online advertising?

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Advertising Advertising Branding Brand 235

Flack's Revenge

SEPTEMBER 29, 2015

One replied via email: “Tech journalism has become so difficult that it is now all about the page-clicks. The team did a great job of scheduling reporters to come to demo rooms in several major cities. However, we did run into resistance, especially from the major tech blogs.

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Meeting Journalism Media Relations Technology 120

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. I wanted to learn what the research revealed about our news consumption habits and tech’s impact on journalism. Some of the highlights she presented include: 86% say platforms reduce trust in journalism.

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Journalism Facebook Advertising Advertising 136

Flack's Revenge

JANUARY 5, 2016

Reporters are under pressures that might discourage good old shoe leather journalism, as news cycles diminish and many are incentivized by quantity and clicks (a trend driven by – you guessed it – tech). I don’t mean to imply that all (or even most) of the media are clueless about tech.

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Pitching Journalism Mobile Financial 120

Flack's Revenge

JANUARY 30, 2019

The Dangers of Twitter journalism. An interesting debate that followed was about the role of social media and especially Twitter in fanning the flames of knee-jerk journalism. Journalism is that conversation. People close to the story could – but even their versions can be clouded by bias. Democracy is that conversation.

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Media Journalism Viral Twitter 120

Flack's Revenge

AUGUST 21, 2019

I saw an article in the Wall Street Journal yesterday which made me wonder where all this is going. It’s tempting to play it safe, but companies and their leaders are either being dragged into politics or proactively taking stands and speaking out. What does this mean for the arts of messaging and brand development?

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Branding Brand Exercises Advertising 136

Flack's Revenge

AUGUST 27, 2015

The Journal article explains it well. Previously, it was thought that nothing could escape the clutches of a black hole. There is some very complex quantum physics ideas here, and I won’t even try to get into the details.

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Journalism Examples Report Blogging 120

Flack's Revenge

OCTOBER 13, 2015

” The most linked and shared content also included “authoritative, research backed content, opinion forming journalism and major news sites.” There is a “sweet spot” that draws links and shares, which “includes content from popular domains such as major publishers.”

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Journalism Study Video Data 120

Flack's Revenge

DECEMBER 2, 2015

Goons Provide PR “Protection” , some journalists and forms of journalism can also be ethically suspect; which side, really, is the dark one? That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp.

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Television Policies Ethics Groups 120

Flack's Revenge

MAY 17, 2018

I thought about this while reading a NY Times story: When Spies Hack Journalism. By counting on American reporters to follow their usual rules, the Kremlin hacked American journalism.”. It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike.

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Ethics Banking Journalism Guidelines 120