Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

NOVEMBER 12, 2020

The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. One of the best outcomes of 2020 so far has been a renewed focus on diversity and representation, and that theme reaches into journalism as well. Journalists are gathering information in new ways.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

JUNE 24, 2021

We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. . They grasp “thought leadership”. Real thought leadership is about harnessing the power of ideas, insight, innovation, and influence.

B2B 278

B2B Leadership Survey Data 278

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds.

Crisis 178

Crisis Study Crisis Communications Journalism 178

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

Study 137

Study Survey Infographics B2B 137

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise.

B2B 78

B2B Company Publicity Media Training 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. A former resident of Washington, D.C.,

Study 119

Study Radio Newspapers Web 119

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

DECEMBER 7, 2017

All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. The study was supported through two grants from the Arthur W. This advice is especially critical as we found in our 2016 study that young professionals did not feel prepared to provide ethics counsel. Page Center.

Ethics 116

Ethics Journalism Conference Study 116

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

A study of 1478 professionals by Wibbitz shows that 80 percent use automation tools for visual content creation, and that more than three quarters say they will expand visual content creation in the coming year. Nor has PR embedded itself into academic community and its thought leadership and alumni networks.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

APRIL 14, 2022

Communications and journalism majors studied the communications process in college and understand the concepts of sender, medium, receiver and message. Equipping your leaders with the tools to have these conversations with their employees can be a big help. Collect feedback. But too often, organizations forget the last step: feedback.

Employee 190

Employee Communications International Internal 190

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey 113

Survey Industry Leadership Study 113

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Similarly, 72% of U.S.

Government 152

Government Survey Ethics Media 152

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Ask yourself what is important to you and create goals within your role and share them with team leadership. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. If these studies were more purist about defining earned media, I believe the numbers would be higher. “It’s time to grow up. “It’s time to grow up.

Media 230

Media Advertising Advertising Measurement 230

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe. It’s probably the best resource for thought leadership about our business.

Company 203

Company Case Study Trends Crisis Management 203

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

Creativity 80

Creativity Study Survey Advertising 80

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? She encouraged me to join PRSSA in college and PRSA as soon as I graduated.

Leadership 159

Leadership Conference Local International 159

Sword and the Script

MARCH 12, 2024

That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A. Whitler , Ryan Krause , and Donald R.

Marketing 166

Marketing Survey Study Comparison 166

PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.”

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Doctor Spin

OCTOBER 16, 2024

Studies suggest that while competence garners respect, it can also lead to social penalties, such as envy and resentment. Journal of … Continue reading Examples of the Paradox of Prominence The paradox of prominence seems to be an inherent aspect of human interest dynamics. Journal of Personality and Social Psychology, 82(6), 878–902.

eBook 52

eBook Journalism Analytics Privacy 52

Deirdre Breakenridge

JANUARY 13, 2015

There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers. https://www.insidehighered.com/news/2014/01/07/get-women-conference-panels-they-must-be-panels-invite-speakers-study-finds. Inside Higher Ed. January 7, 2014. 1ii] Milstein, Sarah.

Conference 150

Conference Training Healthcare Policies 150

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Cision has cycled through most of its leadership team under the current equity holders. Meltwater case study.

Software 149

Software Case Study Advertising Advertising 149

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

Survey 143

Survey Measurement Public Affairs Storytelling 143

PRSay

SEPTEMBER 4, 2018

Without rigorous study and application of ethical principles, trust is inevitably lost, and without trust the PR function and organizational life deteriorate into dysfunction or failure. Thanks to BEPS’ leadership, September will bring a variety of Ethics Month resources including webinars, blog posts, articles and Twitter chats.

Ethics 124

Ethics Twitter Conference Journalism 124

Stephen Waddington

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To offer organisational leadership. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership. Professional Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” The study works to shed light on the ways media relations officers share their company’s messages, as well as highlight the vital role PR practitioners play in shaping external messaging.

Media Relations 93

Media Relations Automotive Media Survey 93

Stephen Waddington

OCTOBER 14, 2019

The Velvet Ghetto revisited A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. has been exploring in her work on women in journalism. At least it did for this agency leader and middle aged white man.

Leadership 89

Leadership Study Journalism Education 89

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. You also can find audience data by researching independent studies like what the Pew Research Center offers. So how can brands build trust? Browser used. Device used.

Data 146

Data How To Storytelling Analytics 146

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149