Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. The media marketplace is also changing.

Communications 193

Communications Sports Journalism Fashion 193

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. You get a base of magazines and journals from which you can automatically collect mentions.

Print 104

Print Strategy How To Newspapers 104

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Onclusive

NOVEMBER 8, 2023

Data Journalism Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content. Trend Spotting PR pros have always had their finger on the pulse of what’s trending in the media.

Training 195

Training Media Training Crisis Communications Reputation 195

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. What are the three most important trends related to PR? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Agility PR Solutions

AUGUST 2, 2021

One of my favorite aphorisms about journalism is that it’s the first rough draft of history. Sometimes, though, it proves to be the only history, especially for local news of lesser import. True enough.

Journalism 148

Journalism Local Trends Publicity 148

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Branding Brand Advertising 74

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This is what the trend in content marketing is about.

Journalism 69

Journalism Branding Brand Advertising 69

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We also host our annual National ¡Bravo! It is a very exhilarating and rewarding career that can take you many places! Short Response: 1.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

AUGUST 12, 2016

The New York Times and The Wall Street Journal have much coverage anchored in New York, but you won’t find many local or regional stories in USA Today; its stories must appeal to readers in New York, Los Angeles, Washington and Kalamazoo, Michigan, for example, so a local or regional development must be impacting the whole nation to be newsworthy.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

Telecommunications 120

Telecommunications Branding Brand Journalism 120

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Rock the Status Quo

AUGUST 19, 2015

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. Stations can see what is already popular and trending on social media, then pop it on the news that same day.

Local 100

Local Journalism Infographics Social Media 100

NewsWhip

FEBRUARY 25, 2025

“Gone are the days of your local football team only being a community that lives within a certain town or certain postcode,” explains Jon Birchall, LADbible’s Director of Editorial Strategy. This was the question facing LADbible Group as they looked to build on their position as the world’s largest social publisher.

Reddit 78

Reddit Community Film Sports 78

Buzzstream

DECEMBER 30, 2024

Youve either planned it or reacted to an event or trend. These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. Think of it as adding something new to a trending story. Its quick and agile.

Pitching 62

Pitching Trends Google Data 62

Bianchi Biz Blog

JANUARY 8, 2024

Can you tell us what types of stories, trends or issues are on your radar now? I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. How long have you been in journalism and how did you get started? It was even heated!

Meeting 97

Meeting Energy Local Media 97

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Business Wire has access to a lot of information.

Financial 166

Financial Video Consumer Data 166

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. Not just polished–but on trend. To the media.

Corporate 148

Corporate Fashion Agency Travel 148

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. Television news and online sources have seen significant upticks against a trend of decline. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. Print is down but digital is booming.

Newspapers 103

Newspapers Print Local Television 103

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Bianchi Biz Blog

JUNE 3, 2024

Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 97

Meeting Media Training Automotive 97

Bianchi Biz Blog

OCTOBER 9, 2023

Can you tell us what types of stories, trends or issues are on your radar now? It’s my responsibility to help them understand the key issues and trends within the trucking industry and arm them with the information they need to guide their businesses through regulatory changes, emerging technologies and shifting business practices.

Transportation 100

Transportation Meeting Newspapers Media 100

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. What are print media monitoring tools? 1 Define your monitoring needs Do you know what exactly you need to monitor?

Print 104

Print Tools Software Media 104

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Deirdre Breakenridge

MAY 30, 2018

That said, Team Fact could reverse the trend by stepping up its game on the communications front. That said, it is not enough for researchers to either do nothing to promote their work or send along a PDF attachment of a 200-page academic journal article to their communications colleague and then leave it in their able hands.

Communications 171

Communications Training Education System 171

Cision

MARCH 17, 2017

While it’s important to pay attention to how your audience is getting their information, what new modes of communication are being used, and the latest cultural trends, the best way I know of to stay relevant, top of mind, and in the press, is to do things worth talking about. How can fashion brands keep up?

Fashion 227

Fashion Travel Interviews Instagram 227

Bianchi Biz Blog

SEPTEMBER 9, 2024

Can you tell us what types of stories, trends or issues are on your radar now? In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. Describe the craziest or most fun story you’ve written.

Meeting 91

Meeting Automotive Newspapers Media 91

NewsWhip

NOVEMBER 3, 2022

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. Tracking our competitors and following trending topics and seeing what is working.

Reddit 158

Reddit Viral Analytics Social Media 158

Bianchi Biz Blog

AUGUST 9, 2021

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. I’m Alexa St. John, transportation reporter at Business Insider.

Transportation 95

Transportation Meeting Report Automotive 95

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. For a daily beat reporter, our stories had to have a local tie. But I find enjoyment in testing new technologies and exploring new trends. Start simple by asking: Who cares? Rapid Fire Round.

Crisis 0

Crisis Reputation Study Social Media 0

Landis PR

MARCH 29, 2021

What types of stories, trends or issues are on your radar now? During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change.

Meeting 96

Meeting Media Local Interviews 96

Bianchi Biz Blog

JULY 15, 2024

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I help edit and publish copy, write original content and am currently overseeing the publication of our annual Motorized Vehicle Report. Anything manufacturing related, of course.

Meeting 97

Meeting Media Interviews Pitching 97

Communications Conversations

NOVEMBER 12, 2020

But journalism does addict you to quick results and to working alone. Having worked in the PR industry for the last 30 years, what changes, shifts and trends made the biggest impact over that time? And, what trends do you see driving our industry in the next 30 years? Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

NOVEMBER 2, 2016

For instance, the analysis uncovered baseball team followers are certified news junkies, with a greater likelihood than the average Twitter user to follow local, international and national news. Jared Diamond, The Wall Street Journal – @jareddiamond. Josh Kraushaar, National Journal – @HotlineJosh. Derrick Goold, St.

Sports 120

Sports Social Media Analysis Journalism 120

Cision

JANUARY 22, 2016

It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Readers expect to be served with the highest quality journalism, and any story that might hew too similarly to the competition’s story is not going to pass muster. How can this story be original, relevant, impactful and indicative of a national (or local) trend?

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. The specific program is Coast Live that highlights local businesses.

Case Study 100

Case Study Study Media Skype 100