PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.

Journalism 120

Journalism Trends Print Local 120

PRSay

AUGUST 11, 2021

An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Pitch individuals with insights that will help me write something thoughtful and reflective and tell readers why a particular breaking development is important.”. Newsletters gain clout.

Media Relations 197

Media Relations Trends Media Newspapers 197

Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. How do you prefer to receive pitches?

Pitching 120

Pitching Travel Trends Print 120

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 140

Pitching Writing Report Energy 140

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.

Wikipedia 205

Wikipedia Pitching Fashion Journalism 205

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Bianchi Biz Blog

JULY 25, 2022

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident.

Meeting 92

Meeting Media Journalism Education 92

Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. If you’re pitching local, it helps to have a local area code.

Local 150

Local Media Pitching Report 150

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Shift Communications

NOVEMBER 12, 2014

New York Magazine. Wall Street Journal / WSJ Off Duty. 99 Problems But a Pitch Aint One. New York Magazine: The Cut. When you want to know what’s happening in the world. Al Jazeera America. The Guardian. The Intercept. Mashable.Mic. New York Times / First Draft. When you want to tap into your creative side. Cover Junkie.

Knowledge Base 141

Knowledge Base Blogging B2B Agency 141

Bianchi Biz Blog

JUNE 3, 2024

I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine. I also assist in copyediting our magazines and with event coverage depending on availability. I’ve been in journalism for almost two years.

Meeting 97

Meeting Media Training Automotive 97

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Magazine, and more. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications.

Marketing 170

Marketing Measurement Trends Web 170

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Branding Brand 68

Shift Communications

SEPTEMBER 16, 2014

Everyone dreams of a media hit in the New York Times or the Wall Street Journal, but sometimes it’s just as beneficial to start where your core audience is: the trades. People who are serious about their industry will be the ones checking out these sites and magazines on a regular basis. Work the trades. Invite reporters over.

B2B 144

B2B Report Pitching Journalism 144

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. If an editor didn’t want to talk about one product, I could easily pitch another.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Bianchi Biz Blog

APRIL 15, 2024

I don’t know about my pride, but when my mom learned that I was writing for a magazine she excitedly said, “you’re a published writer!!” How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. What advice do you have for PR people that want to pitch you?

Meeting 103

Meeting Media Journalism Interviews 103

Bianchi Biz Blog

JUNE 19, 2023

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to.

Transportation 93

Transportation Meeting Media Newspapers 93

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Automotive 91

Automotive Engineering Meeting Media 91

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Consider pre-pitching your ideas to journalists. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. MARQ magazine, ex-managing editor of. Paul Business Journal, and news director for SPNN-TV Neighborhood News. That kind of PR pitching reveals a shot-gun approach. That name sound familiar?

Interviews 48

Interviews Radio Journalism Newspapers 48

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.

Newspapers 122

Newspapers Radio Construction Fashion 122

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 91

Meeting Transportation Media Journalism 91

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching.

Pitching 82

Pitching Print Journalism Local 82

Bianchi Biz Blog

OCTOBER 18, 2021

Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started? Directly after that, with a stint at Automobile Magazine, led by David E.

Meeting 74

Meeting Report Automotive Media 74

Landis PR

MARCH 29, 2021

Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. What advice do you have for PR people who want to pitch you? By Robin Carr, LCI. Landis Communications Inc.’s

Meeting 96

Meeting Media Local Interviews 96

Rock the Status Quo

SEPTEMBER 16, 2015

Every other publication on my list received a custom pitch, with the press release pasted below the pitch. Because I had taken time to review their website and editorial calendar before creating the pitch–a 5-10 minute task per publication–I was able to tailor each pitch to their upcoming needs.

Pitching 100

Pitching Local Trends Interviews 100

Bianchi Biz Blog

OCTOBER 5, 2020

How long have you been in journalism and how did you get started? I caught the journalism bug during my first internship at the Westword, an alternative news weekly in Denver, when I was about 20 years old and I never looked back. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

Transportation 91

Transportation Meeting Report Media 91

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 114

Survey Industry Leadership Study 114

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. How long have you been in journalism and how did you get started? What elements or characteristics do you look for in a story?

Meeting 96

Meeting Automotive Media Journalism 96

PRSay

JUNE 18, 2019

Writing in AP style means they’re speaking the language of the people they are pitching. she holds a master’s degree in arts journalism from Syracuse University’s S.I. Amy Jacques is the managing editor of publications for PRSA. A native of Greenville, S.C., Newhouse School.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Automotive Media Transportation 81