Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Equilar spends 90% of our marketing and communications efforts on earned media. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Equilar spends 90% of our marketing and communications efforts on earned media. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. Is PR satisfied with their ability to measure effects? On donations? And on and on.

Measurement 123

Measurement Communications Survey Web 123

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride.

Transportation 91

Transportation Meeting Report Media 91

Remote PR Jobs

SEPTEMBER 25, 2023

Yet the business of public relations is thriving. According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. The public values journalism, and people are moving to media channels they trust. PR is more measurable than ever.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Iterative PR Measurement. Reporting on established metrics isn’t enough today.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 108

B2B Survey Pitching Software 108

ImPRessions - Crenshaw Communications

JULY 22, 2019

Yet the business of public relations is thriving. According to the Cision State of the Media Report 59 percent of U.S. This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. PR is more measurable than ever. Here’s why.

Mobile 244

Mobile SEO Web Journalism 244

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These users tend not to be involved in digital media.

Journalism 258

Journalism Social Media Study Comparison 258

Buchanan PR

MAY 3, 2024

While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company. Forbes , The New York Times , The Wall Street Journal – everyone is doing it. Sponsored content isn’t inexpensive, especially at bigger media outlets.

Writing 84

Writing Journalism Examples Advertising 84

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . That’s a pretty generous measure too. that’s written like journalism. billion in 2022 and grow to $4.56

B2B 90

B2B Marketing LinkedIn Content Marketing 90

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted verifies the contacts in its listing as experts, so reporters can contact them with confidence.

Software 90

Software Pitching Measurement Enterprise 90

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. Among them, race and ethnicity now is a beat,” reports Christine.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? A reporter is in pursuit of a given story; we coach a client to help tell that story.

Newspapers 120

Newspapers Journalism Pitching Report 120

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 97

Ethics Crisis Transportation Airlines 97

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Some bloggers hold as much or more sway than a top New York Times reporter. What media placements will truly move the needle?

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

We find a combination of judicious use of media exclusives, in-person or Skype product demos and informed and well-prepared spokespeople can often achieve better results more cost-effectively. The best way to measure PR is by the number of interviews secured. Quantity over quality? We don’t think so. Our best advice?

Skype 149

Skype Interviews Viral B2B 149

5W PR

FEBRUARY 4, 2019

Make sure the reporters, journalists, bloggers or influencers you engage are have a good reputation and credible. The downturn in media relations is just one of the many challenges faced by PR professionals. However, credible outlets that adhere to ethical journalism standards are out there and can be trusted.

Consumer 68

Consumer Ethics Measurement Journalism 68

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. The report aimed to understand how to cut through the noise – and polled 1,000 respondents to discover what drives “awareness, engagement and action” online. Is owned media trustworthy? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Cision

JUNE 15, 2017

Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit.

Technology 66

Technology Trends Survey Report 66

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 105

Survey Marketing B2B Content Marketing 105

Cision

NOVEMBER 1, 2016

I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. But what if that media placement doesn’t result in any business for your company? The PESO model involves measuring and analyzing your results. Or when they saw you on the noon news. I don’t think so.

How To 120

How To Software Analytics Google 120

The Stalwart Blog

NOVEMBER 6, 2015

While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? These are just a few questions you might be discussing. Adopt new methods.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Stuart Bruce

MAY 29, 2016

According to a report in The Telegraph Simpson doesn’t run his own personal Twitter account, but lets someone else do it for him, which provides even less confidence in the capability of him and his corporate consultancy to actual counsel clients on how to do anything to do with corporate communications. The jury is still out on that one.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Critical Mention

JUNE 10, 2020

This allows your pitch to stand out from the mass blasts that reporters receive all the time. The issue today is that the “media” itself is much larger and more fractured than it was in the past. For instance, it’s always been important to set a good first impression.

Media 104

Media Pitching Trends Resources 104

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan. Robust analytics and reporting.

How To 60

How To Media Analytics Television 60

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. These goals can be quantitative or qualitative in nature, depending on what is the most reasonable way to measure your success.

Strategy 76

Strategy eBook Consumer Fashion 76

Beyond PR

SEPTEMBER 26, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These users tend not to be involved in digital media.

Journalism 63

Journalism Social Media Study Comparison 63