ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. What happens after the reporter says yes? If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. PR measures up.

Report 136

Report Interviews Pitching Construction 136

NewsWhip

NOVEMBER 10, 2020

But, it does show that polling as a measure of public opinion is not enough on its own. For example I recently spoke to Todd Ringler of Edelman, one of the top media relations practitioners in the US, who described using our sharing data to understand the attitudes of audiences in half a dozen major US metros to a particular illness.

Measurement 148

Measurement Publicity Data Groups 148

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Equilar spends 90% of our marketing and communications efforts on earned media. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Equilar spends 90% of our marketing and communications efforts on earned media. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? I once worked with an agency team that had placed a client in the Wall Street Journal. Is PR satisfied with their ability to measure effects? On donations? And on and on.

Measurement 121

Measurement Communications Survey Web 121

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. Volume of work.

Survey 95

Survey Journalism Study Pitching 95

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. It wasn’t the biggest story of the year by any measure, but it’s one of those pieces that I look back on with pride.

Transportation 92

Transportation Meeting Report Media 92

Remote PR Jobs

SEPTEMBER 25, 2023

Yet the business of public relations is thriving. According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. The public values journalism, and people are moving to media channels they trust. PR is more measurable than ever.

Mobile 100

Mobile SEO Reputation Web 100

PRSay

APRIL 2, 2024

Reporters spend less than a minute reading a news release, according to Greentarget research. So does The Wall Street Journal , covering the most complicated machinations of business. It measures how easy your message is to read. Everything else being equal, you’d probably rather read a short piece than a long piece. characters.)

Journalism 176

Journalism Writing Measurement Course 176

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Iterative PR Measurement. Reporting on established metrics isn’t enough today.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

ImPRessions - Crenshaw Communications

JULY 22, 2019

Yet the business of public relations is thriving. According to the Cision State of the Media Report 59 percent of U.S. This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. PR is more measurable than ever. Here’s why.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. Media relations only gets harder. PR measurement.

Survey 122

Survey Measurement Public Affairs Storytelling 122

ImPRessions - Crenshaw Communications

MAY 7, 2021

But many successful founders do have an innate grasp of PR and media strategy. But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. He thus gained a measure of control over the story and was able to lay it out on his own terms. But maybe that’s how moguls are.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These users tend not to be involved in digital media.

Journalism 258

Journalism Social Media Study Comparison 258

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? The first “finding” in the report? click image for higher resolution) 2.

Employee 139

Employee Software Survey Tools 139

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. So a lot of reporting involved. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 16, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. social media, content, etc.). 23% said measurement / ROI. The media relations struggle is real. Reporters receive hundreds of pitches. Reporters respond to just 3% of pitches.

Publicity 149

Publicity Survey Pitching Creativity 149

Buchanan PR

MAY 3, 2024

While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company. Forbes , The New York Times , The Wall Street Journal – everyone is doing it. Sponsored content isn’t inexpensive, especially at bigger media outlets.

Writing 84

Writing Journalism Examples Advertising 84

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . That’s a pretty generous measure too. that’s written like journalism. billion in 2022 and grow to $4.56

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

Cision

MARCH 23, 2016

Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients. My personal media relations motto is “no means maybe.” What do you like least?

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted verifies the contacts in its listing as experts, so reporters can contact them with confidence.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

DECEMBER 24, 2019

1,236 words; 55% of bloggers report an average post exceeds 1,000 words; and 28% say their average post is greater than 1,500 words. 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. Among them, race and ethnicity now is a beat,” reports Christine.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? A reporter is in pursuit of a given story; we coach a client to help tell that story.

Newspapers 120

Newspapers Journalism Pitching Report 120

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 97

Ethics Crisis Transportation Airlines 97

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Some bloggers hold as much or more sway than a top New York Times reporter. What media placements will truly move the needle?

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

We find a combination of judicious use of media exclusives, in-person or Skype product demos and informed and well-prepared spokespeople can often achieve better results more cost-effectively. The best way to measure PR is by the number of interviews secured. Quantity over quality? We don’t think so. Our best advice?

Skype 149

Skype Interviews Viral B2B 149

PRSay

JUNE 11, 2021

News & World Report rankings for U.S. On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How else did the team meet the growing media demand?

Publicity 158

Publicity Social Media Report Fashion 158

5W PR

FEBRUARY 4, 2019

Make sure the reporters, journalists, bloggers or influencers you engage are have a good reputation and credible. The downturn in media relations is just one of the many challenges faced by PR professionals. However, credible outlets that adhere to ethical journalism standards are out there and can be trusted.

Consumer 68

Consumer Ethics Measurement Journalism 68

Sword and the Script

MAY 5, 2020

Universal Information Services updates its clipping service Universal Information Services updated its Alpha Clips monitoring service so daily reports are better prioritized and easier to read. AI is now “weighting” stories in the report to float “the more important stories to the top of your daily report.”

Pitching 85

Pitching Survey System Technology 85

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. The report aimed to understand how to cut through the noise – and polled 1,000 respondents to discover what drives “awareness, engagement and action” online. Is owned media trustworthy? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61