PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 203

Media Relations Media Pitching Case Study 203

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Data Journalism. Trend Spotting. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

DECEMBER 3, 2021

In Greentarget’s “ Fake News 2021 ” report, 84 percent of journalists surveyed agreed that “fake news” — which we define as false information spread unwittingly (misinformation) or intentionally (disinformation) — is a factor that is delegitimizing traditional journalism and news sources. Photo credit: giodilo ].

Journalism 158

Journalism Survey Ethics Report 158

Sword and the Script

FEBRUARY 4, 2025

Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? Youll have a better sense of their ability to identify story angles and conceptually match those to current news trends. Its also a good question for consultants, agencies and job seekers to be asked.

Financial 149

Financial Report Pitching Journalism 149

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day.

Trends 83

Trends Publicity Analytics Software 83

Agility PR Solutions

NOVEMBER 11, 2018

The post Gen Z’s preference for “sensory journalism” reflects new trend in news consumption appeared first on Agility PR Solutions. However, both Millennials and Gen Z are very different when it comes to how those visual elements are formatted and enhanced. New research from strategic communications firm […].

Journalism 105

Journalism Trends Communications Media Relations 105

ImPRessions - Crenshaw Communications

APRIL 27, 2021

From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. It’s also a good forum for discussion of trends, tools, and hot topics.

Enterprise 296

Enterprise Journalism Trends Resources 296

HMA Public Relations

APRIL 25, 2024

The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.

Journalism 111

Journalism Trends Pitching Report 111

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together.

Study 162

Study Media Relations Media B2B 162

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Corporate 370

Cision

AUGUST 23, 2016

A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities. That’s an increase from 2013 when 41 percent of respondents felt this way.

Journalism 120

Journalism Social Media Study Media 120

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 118

Survey Media Relations Corporate Communications 118

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 193

Communications Sports Journalism Fashion 193

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 125

Media Relations Media Survey Pitching 125

Inbound PR

APRIL 9, 2019

There's a new way of doing media relations - the inbound way. It's a much more personalised and effective approach to working with the media and achieving results but to be successful at it, you need to really know your media counterparts. 7 Tech Trends in Journalism and Media to Watch Out for in 2019.

Journalism 78

Journalism Trends Media Study 78

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I also write for other publications and business clients as time allows. Talk about a dream job!

Journalism 115

Journalism Automotive Interviews Writing 115

Flack's Revenge

OCTOBER 3, 2018

This makes it harder to earn coverage, as Frank Strong pointed out in his post This is How the Sorry State of Media Relations Ends. A new Era of Media Relations. Earned media is no longer just relegated to traditional media. The post End of Media Relations – or a new Beginning?

Media Relations 24

Media Relations Media Pitching Content Marketing 24

ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

Media Relations 85

Media Relations Media Trade Shows Journalism 85

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Manual media research. Many databases promise up-to-date background on media targets and trends.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. Public Relations Society of America (PRSA) International Conference. PR News Conferences. Dates/Locations: Varies.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Here are some compelling reasons why tech PRs should embrace the trend. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. By understanding and staying up to date on the state of the media, communication professionals will improve not only their relationships with journalists and media professionals, but also their relationships with their audience.

Trends 120

Trends Mobile Media Infographics 120

ImPRessions - Crenshaw Communications

JUNE 24, 2021

On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . We also use monitoring services to catch breaking stories in areas of interest to client companies. They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. If it’s not accurate it’s not journalism.”. Dis) trust in the media. .

Report 206

Report Media Pitching Trends 206

Deirdre Breakenridge

APRIL 15, 2019

We have all observed the dramatic trends in the world of publishing. The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else. Okay, so things have changed.

Media 268

Media Data Google Report 268

Cision

JUNE 21, 2016

After that summer, I changed my concentration in the journalism school and never looked back! If I’m interested in a brand but their social media is boring or non-existent, then there’s a good chance I’m moving on to the next option (probably a competitor). And yes, social media posts can live forever. Is there a downside?

Social Media 227

Social Media Newspapers Reputation Community 227

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

We’ve already heard about pilot efforts in this area in journalism; earlier this year Associated Press used “ robot journalists ” to write earnings stories. The post PR Looks At Content Trends For 2017 appeared first on Crenshaw Communications.

Trends 120

Trends Mobile Video Film 120

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Does your business spawn data that can be mined for newsworthy info about trends, or consumer or business behavior?

Survey 195

Survey Journalism Agency Report 195

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Your story may have less eyes on it, but they will be the right eyes.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

MAY 24, 2016

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. This means we can be responsive to a thing and pivot and pounce on trending conversations,” says Marc. Is it interesting?”

Film 211

Film Pitching Print Journalism 211

Cision

MAY 17, 2016

Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information. Choose a dedicated contact for all media-related inquiries, and make their name, email and phone number prominent on your digital newsroom.

Survey 180

Survey Infographics Meeting Video 180

Institute for Public Relations

MARCH 26, 2024

Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. 28% of journalists said they currently use generative AI, followed by 20% who plan to … Continue reading What are the Current Trends in Journalism in 2024?

Journalism 52

Journalism Trends Survey Social Media 52