Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. We added two dedicated questions to the JOTW survey this year to see what communications professionals charged with media relations had to say. >>>

Media Relations 169

Media Relations Survey Media Report 169

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. How do Journalists use Twitter? Go to Lists.

Twitter 100

Twitter Media Relations How To Media 100

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These users tend not to be involved in digital media.

Journalism 258

Journalism Social Media Study Comparison 258

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>

Survey 173

Survey Media Relations Pitching Media 173

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Paid Social: Cliff Notes to 3 Social Media Studies.

Study 162

Study Media Relations Media B2B 162

Cision

AUGUST 23, 2016

A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities. You must look beyond Twitter and Facebook with your PR strategy.

Journalism 120

Journalism Social Media Study Media 120

Cision

JULY 25, 2017

Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

Flack's Revenge

DECEMBER 20, 2018

Are the social media waters still safe for marketing? Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JANUARY 17, 2018

Like, if this thing is going to change the world, how might it change a really simple business—like journalism? If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. What can PR do about it?

Survey 88

Survey Media Relations Report Media 88

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Let the reporter know!

Media Relations 76

Media Relations Healthcare Media Hotels 76

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media.

Journalism 69

Journalism Reddit Newspapers Government 69

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. We track major media outlets and writers on Twitter, subscribe to scores of newsletters, buy analyst reports, and follow whitepapers on relevant topics.

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. And the media landscape was evolving.

Blogging 144

Blogging Software B2B Survey 144

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Cision

JUNE 21, 2016

After that summer, I changed my concentration in the journalism school and never looked back! It may just be the Texan in me, but Whataburger is one of my favorite Twitter accounts to follow. What’s your secret to media relations success? It’s no secret digital has transformed communication. Is there a downside?

Social Media 227

Social Media Newspapers Reputation Community 227

Bad Pitch Blog

JUNE 17, 2008

Twitter is like the lottery. Todd Van Hoosear mentioned on Twitter that he was on a conference call with Wall Street Journal tech reporter Kara Swisher, Sam Whitmore and his Media Survey subscribers. It takes time to ramp up on Twitter, understand it and, as a result, see the value. The above is a great example.

Twitter 40

Twitter Media Relations Media Pitching 40

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. Some of the findings around social media stood out: 1.

Social Media 112

Social Media Report Survey Media 112

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 114

Survey Industry Leadership Study 114

5W PR

FEBRUARY 4, 2025

Review a journalist’s recent articles, social media presence, and stated interests before making contact. According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. Twitter remains particularly valuable for media relationships.

Media 78

Media Crisis Pitching Twitter 78

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 153

Internal International Media Pitching 153

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Connect with Lisa on Twitter: @LisaArledge. For more information: www.MediaSourceTV.com/COVID-19. Photo credit: shutterstock.

Skype 206

Skype How To Crisis Pitching 206

PRSay

DECEMBER 27, 2022

Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts.

Trends 128

Trends Pitching Twitter Nonprofit 128

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

If you’re expected to support clients that build B2B AI solutions, you might boost your cred if you get news from publications like Forbes, TechCrunch, Wall Street Journal, and CIO. I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients.

B2B 159

B2B Apparel Product Launch Agency 159

PRSay

MAY 14, 2018

I say that because often you might also see something in her Twitter bio or an Instagram post that you could use to make more of a personal connection. That’s the ultimate goal of great media relations — just not so soon. Get more media pitching knowledge from Michael Smart here. So save that thought.

Pitching 123

Pitching Media Relations Journalism Instagram 123

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. Your favorite social media site is… Twitter for research and LinkedIn for building connections. You can connected with Rachael on LinkedIn or Twitter. Contact us here.

Media Relations 75

Media Relations Media Insurance Insurance 75

PRSay

OCTOBER 2, 2017

Facebook, Twitter and most other social networks offer a wealth of free analytics. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations and brand strategies. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Data 146

Data How To Storytelling Analytics 146

Cision

MARCH 23, 2016

Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients. My personal media relations motto is “no means maybe.” What do you like least?

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. Don’t forget your #hashtags … Michelle Li actively pays attention to hashtags on Twitter to find stories (#seattle #pacnw #washington).

Local 150

Local Media Pitching Report 150

Cision

MAY 5, 2017

In order to differentiate themselves, brands must clearly define their audience, understand how they consume their media and focus on creating engaging content on these channels. You’ve helped secure placements in major outlets, such as The New York Times, The Wall Street Journal and The Huffington Post.

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

ImPRessions - Crenshaw Communications

AUGUST 11, 2021

Popular news podcasts like The Daily by The New York Times, Up First by NPR and WSJ What’s News by The Wall Street Journal are great vehicles for catching up on the news in less than 15 minutes. Let us know on Twitter @colleeno_pr ! . What are some ways you consume the news that others may not know about?

Consumer 193

Consumer Journalism Training Twitter 193

ImPRessions - Crenshaw Communications

JULY 18, 2018

We also include the reporter’s three most recent and relevant articles and their Twitter handles, offering a glimpse into the style and beat of the journalists. On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros.

Interviews 136

Interviews Construction Report Journalism 136

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. It’s clear Twitter remains a vital platform for engaging with media.

Journalism 52

Journalism Newspapers YouTube Twitter 52

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

Media 162

Media Fashion Television Radio 162