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What Editors and Writers Want From PR Pitches in 2018

Cision

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day.

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PR tips from a current analysis of 400,000 pitches and 4,000+ reporters

Sword and the Script

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. CTRs and response rates to pitches are not a perfect comparison.

Pitching 195
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How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Remember that, although they might be busy, maintaining relationships can allow you to help them do their jobs while meeting your goals. And those used to be meetings that I was very open to,” he said.

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Whether it’s through emails or Slack messages or even listening in on client meetings, there are plenty of terms thrown around. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Because when you think about it, pitching is a bit like fishing.

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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. In some cases, it means pitching bylines instead of stories. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. As a fan of journalism, I’m all for paywalls. In many ways, the situation is more dire than ever.

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Although in-person meetings were all but shut down as a result of COVID-19, they had already been slipping out of vogue by 2000. Yet for all the benefits of Zoom, an in-person meeting is still the best way to build rapport.

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Pitches That Placed: How to Pitch The Wall Street Journal

OnePitch

Pitches That Placed (PtP) is a brand new blog series where our OnePitch besties and PR fans share their most successful pitches and bring greater transparency to our murky industry. T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed.