David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. ” Gag me!

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PRSay

FEBRUARY 21, 2023

Even as a kid, I used to watch TV news from around the world and take my dad’s newspaper and try to read it,” he said. “I The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” He later realized that he preferred public relations to journalism. Melton was guest speaker for the Feb.

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Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. It’s all storytelling.

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Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. The best non-fiction storytelling on the planet comes from journalists.

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Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

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Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills.

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Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing.

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Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Q: What’s the biggest thing you need from PR pros? “If

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Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

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Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. Is your content driving results?

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Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

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Bianchi Biz Blog

NOVEMBER 1, 2021

You really have to try to not have fun when writing about the automotive industry. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

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NewsWhip

JULY 29, 2020

These tend to be old-school newspapers that have been around for decades, and have grown into national news organizations. Both the Standard and Manchester Evening News saw considerable success in writing on a broad range of topics, though both obviously covered local topics too, albeit to fewer engagements. Local-national publishers.

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Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. And, tools like 360 video and virtual reality are on the doorstep of taking that storytelling capacity for brands to a level we’ve never seen before.

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MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. And do you read books?

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Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000? percent close rate.

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Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

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Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Take photographs.

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Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit.

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Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

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Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content.

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Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. I can write three articles in the amount of time I can shoot a video.”.

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Stephen Waddington

DECEMBER 15, 2021

It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

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Landis PR

MARCH 13, 2023

Photo courtesy of Pixabay In honor of the 2023 Academy Awards, the Landis team couldn’t resist picking our favorite movies about journalism to be nominated for or win an Oscar. While on assignment to write a review of a Black Sabbath concert, William befriends the lead guitarist of the opening band, Stillwater.

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Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Aggregation is an old practice in journalism, and digital transformation has only encouraged it. Or you could compare both to see two places cover the same topic in very different ways. “That was the thing.

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Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

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