PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything.

Skype 206

Skype How To Crisis Pitching 206

OnePitch

SEPTEMBER 14, 2022

On this week’s Pitches That Placed, we are highlighting an exclusive funding announcement that landed coverage in WSJ Pro Venture Capital. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Do you have a pitch that landed your client exceptional coverage that you want to highlight?

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Pitching How To Journalism Interviews 95

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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Pitching How To Digital PR Data 126

Marketwired

DECEMBER 8, 2015

Her journey began in college when a professor inspired her to pursue a career in journalism. Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Don’t reference other publications when writing about your news; it’s not enticing.

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Pitching Report Media Writing 100

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

MAY 14, 2018

She already knows not to rely on generic pitches blasted to the same list. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience. And then get right into your pitch that propels that connection forward.

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Pitching Media Relations Journalism Instagram 123

PRSay

SEPTEMBER 25, 2019

Do you know what most teenagers’ frame of reference is for office jobs? This all spills onto the page while I journal for a little while. Get more media pitching knowledge from Michael Smart here. Up until then I wasn’t sure. Binge-watching “The Office” reruns on Netflix. The stuff I feel frantic about.

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Exercises Writing Journalism Advertising 156

Buzzstream

FEBRUARY 13, 2025

One of the emerging concerns is whether or not to pitch publishers currently suing these AI companies, assuming that their content will ultimately be excluded from appearing in search results. If, on the surface, that seems nuts, refer back to this article’s opening sentence. Postmedia The GrowthOp Postmedia Healthing.ca

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SEO Journalism Radio Google 62

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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Pitching Advertising Advertising Product Launch 78

Buzzstream

MARCH 4, 2025

Personalization makes or breaks your email pitch. The CHAMP method ensures your pitch is effective. Its something I refer to as the C.H.A.M.P. So, I need to build a list of blogs to pitch that cater to PRs and SEOs. Heres Search Engine Journal’s home: I see lots of content about SEO, so I know Im in the right place.

SEO 62

SEO Google Pitching Digital PR 62

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

JANUARY 22, 2016

Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. It Establishes Your Expertise.

Media 120

Media Infographics Reputation Study 120

Cision

APRIL 29, 2015

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Follow these 10 do’s and don’ts of media pitching in our free tip sheet!

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Pharmaceuticals Company Comparison Healthcare 120

Flack's Revenge

JANUARY 20, 2016

The moderator ( Mickey Graham of Work-Bench ) asked great questions, and the panelists answered – it was all very amiable and informative (I thought there might be more fireworks, given the competition in tech journalism). You should know the reporter and publication, and tailor the pitch. Konrad gets a lot of product pitches.

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How To Real Estate Pitching Enterprise 120

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Cision

JULY 30, 2015

This refers to the number of people who read your release, clicked a link, and ended up buying from your website. Want to know how to pitch your press release to journalists? View our 2015 Social Journalism Study today! Streamline where you want people to click, and that’s where they’ll click.

Journalism 120

Journalism Analytics Creativity Pitching 120

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. For detailed information on GlobeNewswire's offerings, please refer to the earlier section on GlobeNewswire.

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Analytics SEO Engineering Financial 104

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. Of course not.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Buzzstream

MARCH 5, 2025

This is a high-intent keyword that, while it may only have 60 searches per month, has shown that it generates hundreds of unique links from referring domains for other ranking posts. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. In fact, most isnt.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists.

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Pitching Instagram Survey Data 78

Buzzstream

NOVEMBER 6, 2024

I mean, you, uh, did a couple great studies on kind of the impact that you saw across your clients, I think that’s what you’re referring to that like 10 or 20 percent decrease. It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this.

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

AUGUST 16, 2024

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. But the days of mass, bulk pitching are far behind us. Have they already covered the same topic you are pitching them? Do they still cover the same industry/beat?

How To 115

How To Pitching Tourism Google 115

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. As long as it's coming from a genuine place, you can land some solid pitches. The state of journalism in 2022. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused.

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Pitching Media Journalism Data 58

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

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Pitching Print Journalism Local 82

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . Her Inbox & Pitches. [00:07:18] How is your inbox, specifically with pitches? [00:07:28] LMJ: It’s fairly organized, I must say.

Agriculture 98

Agriculture Pitching Interviews Technology 98

Sword and the Script

NOVEMBER 7, 2023

It “uses a combination of AI, language processing and machine learning to generate, analyze and test new content – from pitches to social posts, blogs and biographies – to predict earned media interest, reach and sentiment. .; and finally, PR sandbox – called PRophet Earn – adds to existing predictive capabilities PRophet already offers.

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Employee Software Survey Report 156

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

JUNE 6, 2022

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I’m always open to pitches. It’s about overcoming industry challenges, not just your client’s sales pitch. I like putting weird references in my work. Be a good partner.

Meeting 78

Meeting Media Interviews B2B 78

Shift Communications

SEPTEMBER 15, 2016

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Contently - Strategy

JULY 31, 2019

A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. Ideation just means pitching or brainstorming. Data-driven.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Clearlink used to pay a panel of journalists for feedback on pitches and ideas. I forgot to mention this, but I actually started out in broadcast journalism.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

JANUARY 23, 2018

On the other hand, the rise, as you aptly refer to it, has caused marketers to finally wake up and realize that relevance is king. To me, this is yet another example of what I referred to previously re: the need for marketers to have a label on everything. PR, marketing, sales and journalism. Send us a pitch !

Marketing 81

Marketing Content Marketing Sports B2C 81

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story.

Meeting 81

Meeting Automotive Media Transportation 81