Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 22, 2017

Beyond vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points. Data Journalism. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

AUGUST 17, 2020

I’m presenting our full findings during a PRSA Case in Point on Aug. MediaSource , the communications and PR firm I’ve run for more than 20 years, conducted a national survey of journalists to understand the new media environment and what that means to communicators seeking media coverage. Find out what journalists want today.

Media Relations 158

Media Relations Journalism Media Survey 158

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Phrases such as ‘sponsored by, ‘partnered with’, ‘promoted’ and ‘presented by’ are indicators of sponsored content. It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. It typically reads or views like editorial content and less like an ad. Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

MAY 19, 2020

Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta. My presentation will focus on ways to use Twitter to earn media coverage.

Twitter 206

Twitter Media Relations Media Survey 206

PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I Meanwhile, some communicators argue that earned media still holds greater credibility and can reach larger audiences, presenting a compelling counterpoint.

Media Relations 192

Media Relations Media Journalism Report 192

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . Trade stories are foundational.

B2B 319

B2B Company SMB Automotive 319

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 193

Communications Sports Journalism Fashion 193

Sword and the Script

JULY 23, 2024

Generally, what’s bad for journalism is also bad for public relations – at least from a media relations perspective. PR tips from a su rvey of ~1,000 journalists by Muck Rack Muck Rack polls reporters around the world every year for their “State of Journalism Report.” And of course, media layoffs and consolidations.

Pitching 195

Pitching Analysis Report Survey 195

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. All of these crisis realities present major challenges to your crisis management. So what are today’s crisis realities and what do they mean to your organization? The answer is in being prepared.

Crisis 249

Crisis Crisis Management Viral How To 249

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready? But new research offers strategies for turning anxiety over unrehearsed public speaking to your advantage.

Publicity 137

Publicity Journalism Storytelling Survey 137

Contently - Strategy

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. Click here to see the full presentation slides. ). Click here to see the full presentation slides. ).

Enterprise 77

Enterprise Content Marketing B2C Data 77

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

Onclusive

AUGUST 9, 2021

In addition to vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points, and working with the speaker to ensure they’re comfortable. Data Journalism. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Crisis Communications Reputation 370

Flack's Revenge

DECEMBER 4, 2014

Last night the Daily Show reported that the Chinese government is clamping down on a journalism scourge that confuses citizens and can poison their minds – namely wordplay, that’s right, puns. This week I share a few articles that support and refute this perception. PR PR Tech China tech PR'

Government 196

Government Viral Journalism LinkedIn 196

PRSay

NOVEMBER 5, 2021

These types of media content present both problems and opportunities for your clients. Several industry initiatives have highlighted the importance of advertisers stepping up to support good journalism outlets on the local and national level. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assist in the research, writing and development of new business proposals and presentations. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism. Attend and facilitate media interviews; network with reporters and editors. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

JUNE 11, 2024

Barney Kilgore, the legendary editor of The Wall Street Journal , once wrote: “If I see ‘upcoming’ slip in[to] the paper again, I’ll be downcoming and someone will be outgoing.” Who ever decided that “Present participling noun” was a clever headline? I’m with Kilgore: Stop ing-ing. Especially in headlines.

Chemicals 178

Chemicals Writing Journalism Study 178

PRSay

AUGUST 11, 2021

When pitching your clients as sources to newsletter writers, look for those “who provide new angles and analysis on breaking news,” advises Michael Smith, a staff writer who covers college athletics for the magazine and news site Sports Business Journal , which also offers subscription newsletters.

Media Relations 197

Media Relations Trends Media Newspapers 197

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Remote PR Jobs

MAY 30, 2024

Research Skills Success in PR and Communications requires the power to collect, analyze, and present relevant information and data for various projects and campaigns. You can also boost your creative juices by seeking inspiration from viral campaigns and staying up to date with industry trends.

Communications 214

Communications Creativity Writing Product Launch 214

PRSay

DECEMBER 7, 2017

In addition to the book, we presented on this study at the 2017 PRSA International Conference and Chapter conferences in Dallas and Houston. Neill is an assistant professor at the Baylor University in the Department of Journalism, Public Relations & New Media. Let’s keep the conversation going. Dr. Marlene S.

Ethics 116

Ethics Journalism Conference Study 116

Cision

OCTOBER 16, 2015

Traditional media holds several advantages over online media: greater credibility, ability to decide what information is presented, geographic specificity, built-in content promotion and reliable, predictable distribution. Ability to Decide What Is Presented. It’s a news source, not a news producer. .

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

JUNE 29, 2017

But, if the Wall Street Journal mentions your brand, what is that worth? Too often, marketers present metrics that look good instead of metrics that matter. Owned media is easy to report on, you own the channels and that data should easily be available to you. Who saw it? How much time did they spend on the story?

Storytelling 0

Storytelling Data Communications Technology 0

Deirdre Breakenridge

APRIL 15, 2019

To paraphrase Rumi; don’t resist the change, it may present a great opportunity. The fragmentation of media and journalism that we are witnessing will likely only continue. What is a media relations professional to do with all this? First, be prepared for anything. Second, get data.

Media 268

Media Data Google Report 268

Cision

JUNE 29, 2017

He has also led “media for media” communications for investigative journalism non-profits. What opportunities does digital present for Fenton? His background includes expertise in criminal justice reform, sustainability, human rights and public interest law. Digital has transformed the way we communicate.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

5W PR

MARCH 4, 2025

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. New Year, New Opportunities The January supplement surge presents massive PR potential. Timing Your PR Push for Maximum Impact The most successful supplement PR campaigns start planning 3-4 months before peak seasonal demand.

Strategy 78

Strategy Consumer Energy Measurement 78

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies.

Conference 256

Conference Content Marketing Marketing International 256

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As someone new to the industry, I was always asking and looking for advice from those who have been successful.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. Alignment is a pretty familiar concept for anyone who has written a term paper or created a PowerPoint presentation. Align Left / Center / Right. Underline.

How To 308

How To Tools SEO System 308

Onclusive

JUNE 2, 2022

when a backlink is present in an article. Presence of a backlink and consumer behavior We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. Not surprisingly, the presence of a backlink is highly correlated with website traffic. On average, we see traffic increase by 86.8%

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

when a backlink is present in an article. – Frank Mulhern, PhD, Associate Dean and Professor at Northwestern University’s Medill School of Journalism, Media and Integrated Communications. We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand.

Consumer 195

Consumer Brand Branding Media 195

Sword and the Script

AUGUST 13, 2024

Holden presented some of the highlights from the campaign at a conference, which Carilu Dietrich shared in a LinkedIn post. Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate. The campaign featured billboards posted around busy streets in San Francisco.

Creativity 103

Creativity B2B Examples Marketing 103

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. Public trust in the press has been on the wane.

Media Relations 203

Media Relations Media Pitching Case Study 203

PR Job Coach

MAY 28, 2014

Hays, APR, Fellow PRSA, is an author, keynote speaker, and workshop presenter whose topics include personal and professional success, public relations excellence, effective communication, and landing your dream career.

How To 219

How To Groups Engineering Twitter 219

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. In the present, it’s the era of on-demand. Get Pat Flynn’s past, present and future principles of building strong communities here. 7) A great headline presents a mystery that can only be solved by reading further.

Media 120

Media Storytelling Content Marketing Journalism 120