Remove Journalism Remove Presentation Remove Storytelling
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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Cision

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

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How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. The post How Does a B2B Customer Story Crack The Wall Street Journal? Techniques For Effective Business Communications.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Beyond vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points. Multimedia Development & Visual Storytelling. Data Journalism.

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Storytelling with data: One page, one chart, one story

NewsWhip

Much like journalism, you need to think about the intended audience, the headline, what you want to convey in one page, and the main takeaway. One chart: Present one clear, impactful chart. “That’s a core lesson for insights practitioners.” If in doubt, ask yourself what the audience should feel/glean from the data in one chart.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Plan on expert talks, case study presentations, and practical workshops.

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What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . Trade allow more in-depth storytelling.

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