ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Phrases such as ‘sponsored by, ‘partnered with’, ‘promoted’ and ‘presented by’ are indicators of sponsored content. It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 190

Communications Sports Journalism Fashion 190

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. The same goes for businesses.

Storytelling 120

Storytelling Case Study Crisis Viral 120

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

Publicity 134

Publicity Journalism Storytelling Survey 134

5W PR

MARCH 4, 2025

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. New Year, New Opportunities The January supplement surge presents massive PR potential. Successful supplement PR requires careful planning, authentic storytelling, and strategic timing.

Strategy 78

Strategy Consumer Energy Measurement 78

Onclusive

AUGUST 9, 2021

In addition to vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points, and working with the speaker to ensure they’re comfortable. Multimedia Development & Visual Storytelling. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. The post How Does a B2B Customer Story Crack The Wall Street Journal? Techniques For Effective Business Communications.

B2B 71

B2B Journalism Storytelling Communications 71

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

Communications 214

Communications Creativity Writing Product Launch 214

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As someone new to the industry, I was always asking and looking for advice from those who have been successful.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

PRSay

OCTOBER 2, 2017

Nick Bell will be presenting a professional development session on Oct. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Data 144

Data How To Storytelling Analytics 144

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” Top tactics in PR and comms.

Survey 140

Survey Measurement Public Affairs Storytelling 140

Doctor Spin

FEBRUARY 4, 2025

Presenting information in a way that influences how it is understood. Storytelling. Source: Organization Development Journal 3 Hargis, M. & Organization Development Journal. It acknowledges that facts alone do not win public trust priming , framing , storytelling , and emotional appeal do. Priming in PR.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

PRSay

JUNE 11, 2024

Barney Kilgore, the legendary editor of The Wall Street Journal , once wrote: “If I see ‘upcoming’ slip in[to] the paper again, I’ll be downcoming and someone will be outgoing.” Who ever decided that “Present participling noun” was a clever headline? I’m with Kilgore: Stop ing-ing. Especially in headlines.

Chemicals 175

Chemicals Writing Journalism Study 175

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

DECEMBER 29, 2015

So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 153

Mobile SEO Web Training 153

Ishmael's Corner

APRIL 20, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Media Study Communications 60

PRSay

FEBRUARY 21, 2023

After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. He trusted me to tell his story. And now, that part of his story is gone.” I like telling a good story,” he said.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. This presents challenges and opportunities for those in the mix. Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. Consider the recent innovations around generative AI.

Technology 170

Technology Strategy Privacy Healthcare 170

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor.

SEO 94

SEO Google Storytelling Writing 94

Onclusive

NOVEMBER 8, 2023

In addition to vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points, and working with the speaker to ensure they’re comfortable.

Training 195

Training Media Training Crisis Communications Reputation 195

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. This platform is more about a visual journal of sorts. That’s a different kettle of fish entirely. The label of the wine, the high Wine Enthusiast rating, and the price, with a link on how to order it.

Social Media 100

Social Media Media Infographics Pinterest 100

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. I guess my parents knew best and I didn’t get the pony. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. This presents challenges and opportunities for those in the mix. Wikimedia Commons.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? It’s the present, but most brands don’t see that. They’re the best reporters.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

NewsWhip

DECEMBER 19, 2019

Re-evaluate which channels you’re presenting your content on. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Is every tweet met with crickets?

Strategy 103

Strategy Trends Storytelling Journalism 103

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 210

Writing Communications Marketing B2B 210

NewsWhip

OCTOBER 30, 2019

The top posts for pharma on Facebook present a different narrative, but are also less engaged than their earned media. Katherine is a Content Strategist working at the confluence of journalism + marketing. If you’d like to monitor your brand coverage over time, check out NewsWhip Analytics. Katherine Ellis.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Cision

AUGUST 31, 2015

Here we take a deeper dive into each of the speaker’s presentations: 1. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Game changer –> Who breaks news first no longer matters in #journalism. Surviving a content tsunami.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 212

Marketing Content Marketing Data Social Media 212