Shift Communications

MAY 6, 2015

Last week, I was afforded the chance to wear a sharp suit coat and attend a Publicity Club of New York luncheon on the rise of digital video. This was a publisher-centric panel, with editors from Mashable, FT, WSJ, Fast Company, Vox and USA Today, discussing prevalence of digital video content. This isn’t an ad-tech post.

Video 60

Video Print Pitching Mobile 60

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. They’re investing in audio (ex: podcasts) and video (especially short form) to help fill in their content model.

Strategy 103

Strategy Media Journalism Banking 103

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Go for a bylined article in a trade publication or research journal. An endorsement by a media outlet you trust adds credibility to policy issues also. Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. So stories tend to be tight, with an emphasis on video.

Meeting 98

Meeting Media Print Enterprise 98

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Bianchi Biz Blog

MAY 30, 2024

With fewer journalists than ever covering the auto supplier sector, those that are left are being asked to do more, such as putting out stories more frequently across traditional and digital platforms, covering broader beats, and creating content for social media, videos, webinars, and more.

Automotive 91

Automotive Engineering Mobile SEO 91

Prowly

FEBRUARY 20, 2025

Word Limit 700 1,000 2,500 Country Targets 1 2 2 Industry Targets 1 5 5 Embedded Images 1 3 5 Embedded Videos 1 1 1 Additional Features AP News, search engines, TV/radio, EIN site, reports, AI generator All features in Basic, plus expanded reach with additional country and industry targets, more embedded images, and higher word limit.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Buzzstream

JANUARY 28, 2025

Print, TV, and radio only comprise 25% of journalists primary publishing medium. Muck Rack ) Digital is the future of journalism. Data visualization/infographics by 34%, and videos by 33%. Journalist Relationships with Digital PRs 42. 54% of PRs receive 1-5 pitches per day. Muck Rack ) 4 4. Cision ) 45. What Journalists Want 47.

Digital PR 71

Digital PR Brand Branding SEO 71

Bianchi Biz Blog

MAY 6, 2024

How long have you been in journalism and how did you get started? A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication. I love poetry and video games. But also, what would a user on our website be curious to learn about? I play guitar!

Meeting 88

Meeting Media Pitching Newspapers 88

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 114

Survey Industry Leadership Study 114

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. As noted I enjoy the educational side of journalism.

Meeting 92

Meeting Media Journalism Education 92

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. Short-form video. Burrelles proposes short-form video can be used in communications for demos, FAQs, product teasers, and UGC.

Software 150

Software Case Study Advertising Advertising 150

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Tell us in our #InnovateNow Hashtag Sweepstakes. Want to see our other innovators?

Reddit 120

Reddit Social Media Pitching Comparison 120

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. If anything in this piece sounds familiar, take a look at this one-minute video to see how fast and intuitive a media monitoring platform can be. . .

How To 82

How To Media Radio Print 82

Sword and the Script

APRIL 12, 2022

launched a new video earnings product , providing an alternative for delivering quarterly earnings results. Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers.

Software 91

Software Pitching Measurement Enterprise 91

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I also host HDT’s audio and video podcast, HDT Talks Trucking. Wilson award for business journalism. How long have you been in journalism and how did you get started? I am a freelance editor representing Heavy Duty Trucking and TruckNews.

Meeting 86

Meeting Media Chemicals Radio 86

Rock the Status Quo

MARCH 30, 2015

Facebook native video. The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. It could be used for customer service, sure, but how about journalism?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. Also, media buyers estimate that video advertising on the Internet has been growing at a rapid 40% over the past year and is expected to speed up further to 60% in the next few months. The Monday and Saturday papers will remain unaffected. 300 crore (~$48.3M) in FY 2013.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Articles will get shorter and video will remain king. One thing to remember: when the audience thinks and feels you’ve grabbed their attention. Where do you see PR going in the next five years?

Journalism 78

Journalism Social Media Radio Fashion 78

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Bianchi Biz Blog

MAY 16, 2022

As technical editor of Power & Motion I work with my fellow editors to create content – whether that be written, video or otherwise – focused on modern motion systems and their power sources including pneumatic, hydraulic, electric and hybrid. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

NewsWhip

JULY 9, 2024

One of our partners – America’s largest Digital and Print Publisher Dotdash Meredith – is busy providing quality content to readers seeking a reprieve from the relentless cycle of political news. Sessions and video views are our two biggest metrics that we’re tracking constantly.

Print 78

Print Analytics Facebook Instagram 78

Presspage

FEBRUARY 10, 2020

Journalism faces enough challenges as it is – all you want is an engaging story for their audience. Include high-quality images and video. If the image is to go into print, it needs to be at least 1MB. If you’ve got engaging and professional video footage, include that too.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? Websites also allow the sharing of audio, video, and interactive elements. Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. How long should a media kit be?

Media 52

Media Wikipedia Product Launch Journalism 52

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The use of social platforms and the creation of content, notably video, are both up year-on-year. It’s a theme that Topi? Good news is hard to find.

Government 103

Government Education Print Ethics 103

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Executives who once asked, “Can you get me on Oprah?”

Strategy 78

Strategy Media Storytelling Pinterest 78

Communications Conversations

OCTOBER 15, 2019

Cloud) and print (The Minneapolis St. Paul Business Journal). They’re also expected to manage social media, shoot photos and video, run blogs and network to maintain fresh sources. Before joining the Life Time communications team I was a journalist for about five years across radio (WJON-St.

Media Relations 100

Media Relations Pitching Media Report 100

MaccaPR

FEBRUARY 25, 2015

Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We But earlier this month the Journal stopped producing those pages. Think again.

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

Landis PR

JULY 29, 2024

Our services include key messaging, media training, public relations, digital marketing, social media, crisis communications, content marketing, influencer marketing and video production. For mass business outreach, the Wall Street Journal, New York Times, CNBC and CNN Business are the tops in terms of audience.

Communications 59

Communications Healthcare Biotechnology Tourism 59

PR Conversations

JULY 4, 2016

We have permission to link to a fascinating video that has recently been unearthed, which I’m really excited to be able to share. Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. What have I discovered in collecting old books over the last seven years or so?

Advertising 71

Advertising Advertising Resources Print 71

PR in High Definition

DECEMBER 13, 2017

Attending a recent digital journalism conference, news rewired, showcasing the latest IoT inventions for the media world, we came across PrinterThing. Anyone who clicks on a link and finds out that the article or video is irrelevant will be annoyed. This is something the media world is starting to recognise.

Print 48

Print Consumer Conference Video 48

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. 1. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67