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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets.

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How to Use Dynamic Listening to Reach New Customers

Cision

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Even more challenging is taking advantage of this wealth of information in a way that drives audience engagement, loyalty and leads to bottom-line results. How to do that?

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?

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Future of PR: 2020 edition

Stephen Waddington

has been exploring in her work on women in journalism. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%). Newspaper brands continue to suffer as readers shift from print to digital.

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The Evolving Relationship Between PR and the Media

Critical Mention

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Eric Lebowitz.

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Why and How to Switch Media Monitoring Platforms

Critical Mention

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric Lebowitz.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers. click image for higher resolution). Content picks from around PR .