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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers. A placement in a highly-respected, widely-read publication within the client’s industry can have significant contextual value.

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Here is a list of things you might hear at a PR internship. Exclusive” .

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Brag about that media coverage. This is a no-brainer.

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It’s not the success that makes for a good business story, it’s the setbacks

Sword and the Script

Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. It famously took Bezos and Amazon close to a decade before it turned into a profit. Success often looks like it comes overnight, however, thats rarely the case.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism. research, duties and projects as required.

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Why PR Should Treat Facebook Like a Media Property

Ishmael's Corner

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) This way, we could better target the media properties that reach this audience on a behalf of a client keen to gain greater mindshare in the retail channel. They could answer with as many sources as they liked. Google won.

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