Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. The post CUNY Meetup Showcases Journalism Startups appeared first on.

Journalism 120

Journalism Local Data Mobile 120

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Like, if this thing is going to change the world, how might it change a really simple business—like journalism?

Pitching 215

Pitching Journalism Construction Writing 215

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 81

Storytelling Resources Web Journalism 81

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? News releases and their place in 2019. What are the key skills communicators should have and where are they learning these skills?

Communications 208

Communications Analytics Social Media Media Training 208

Prowly

DECEMBER 9, 2024

3 IGN.com Visits per month: 283M Influence score: 91 Contributing journalists: 108 IGN.com is a gamers paradise, covering the latest in video games, movies, TV, and geek culture. Its bold storytelling attracts millennials and Gen Z readers who seek fresh perspectives and arent afraid to challenge the norm.

Pitching 104

Pitching Sports Financial Analysis 104

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Ishmael's Corner

SEPTEMBER 6, 2016

The Art Of Storytelling In Business Communications And Public Relations. Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. The post Is This the Future of Newspaper Video? Techniques For Effective Business Communications.

Newspapers 60

Newspapers Video Storytelling Journalism 60

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing. Finding a good story is only the beginning.

Conference 138

Conference Film Storytelling Journalism 138

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Authentic Storytelling Project. A great example is this post on “engagement journalism.” Boing Boing. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Shift Communications

JUNE 29, 2015

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators. Take your storytelling to the next level: Find some other great tools that should be in the toolkit?

Google 60

Google Video Marketing Storytelling 60

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Interviews Storytelling 150

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Post-ChatGPT, our jobs may get easier. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Social Media Tools Trends 170

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. “I’m sure everyone is going to say this, but it’s video, video, and more video. Advertising Age Online. Search Engine Land. Social Media Examiner. Spin Sucks.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Video goes vertical. Agencies are having to think of new, creative ways to use video for selling a product or message. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

PRSay

FEBRUARY 21, 2023

After studying video at a small college, Melton joined the United States Marines Corp. After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. Melton was guest speaker for the Feb.

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 153

Mobile SEO Web Training 153

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor.

SEO 94

SEO Google Storytelling Writing 94

Onclusive

SEPTEMBER 13, 2023

This will primarily be through multimedia as the Journalism, Media, and Technology Trends and Predictions 2023 explains, there will be “[…] an explosion of creativity in short-form video storytelling in youth-based social networks.

How To 195

How To Resources Pitching Tools 195

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms.

Case Study 97

Case Study Storytelling Study Social Media 97

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” In 2005, the year after Facebook went live, that number was 5 percent.

Social Media 104

Social Media Marketing Media Storytelling 104

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Proper AI use will drive efficiencies “I think AI will have a huge impact on marketing this year through video and copy.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

MARCH 1, 2017

But before you plunge into the land of lenses and geo-filters (fun ways to augment your Snapchat picture or video) consider some ground rules. smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. Use classic storytelling technique with a beginning, middle and end.

Video 120

Video B2B B2C Survey 120

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. This platform is more about a visual journal of sorts. That’s a different kettle of fish entirely. This image was created to highlight some key points. Real images to reflect what you are experiencing.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

JULY 30, 2015

As the interviewee, if you have details or assets such as photos or videos to support the reporter’s story, reach out and provide what you have. With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business.

Interviews 120

Interviews How To Media Infographics 120

NewsWhip

OCTOBER 30, 2019

Videos were the most popular when it came to sharing, some even clocking in at 2 full minutes. Boehringer Ingelheim still took seven of the top ten spots and are really connecting with their Facebook audience through well-produced videos. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. We recommend a funny video or article because we want to make others laugh—it’s an act of kindness or generosity.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Ishmael's Corner

MARCH 1, 2015

This is a case where the needs of journalism and PR converge as one. I continue to believe that PR underutilizes the anecdote as a storytelling technique , and this is why the Cross Pen example stood out. It says something about the power of anecdotes in today’s journalism that they can be pitched this way.

Storytelling 60

Storytelling Transportation Journalism Exercises 60