David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor.

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Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Steve Barrett: We’ve all seen those go viral haven’t we? I still think it. . Steve Barrett: And get paid a proper wage as well.

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Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Game changer –> Who breaks news first no longer matters in #journalism. We recommend a funny video or article because we want to make others laugh—it’s an act of kindness or generosity.

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Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” But a lot of them stuck it out.

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Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication?

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NewsWhip

MAY 12, 2021

If there’s something that mentions us and is going viral, viral being quite a bit of interaction, it’s shooting to the top of the interaction charts, we will work with our amazing community managers and copywriters to see is this an opportunity to engage, or respond, or retweet or all of those things?

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Buzzstream

SEPTEMBER 11, 2024

So you’ve never had a journal come back and say like, we don’t know who you are, right? Talk to me a little bit about client expectations for something like this Like I know for me in my experience Obviously like clients want everything to go viral, right? Vince: Yeah. Amelia: No, never. Vince: Yeah. Amelia: Yeah.

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Buzzstream

JANUARY 7, 2025

Brand teams, on the other hand, traditionally focus on creative storytelling and messaging, which can feel separate from the measurable, data-driven outcomes of SEO-focused PR. Its constantly evolving, and with changes in journalism, tactics, and how the world operates, success benchmarks will always shift.

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Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos.

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Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. You can find all posts that reference Muck Rack here.

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Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information.

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NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

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Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

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Ethics Communications Print Television 52

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.

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Flack's Revenge

JANUARY 30, 2019

A viral video seemed to show high school kids in MAGA hats at an event, crowding and menacing a Native American. Emotion and narrative are pillars of storytelling. The Dangers of Twitter journalism. Journalism is that conversation. Then, Covington. What happened and how could things be different? Should they?

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Media Journalism Viral Twitter 120

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. How are you looking at the data?

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