Sword and the Script

SEPTEMBER 3, 2024

Influencers who turn off comments are less influential New research published in the Journal of Marketing and summarized for Harvard Business Review has concluded that influencers that turn off comments are less influential. They can’t just take your money, promote and idea and not deal with the opinions and counterfactuals. I know best.” “I

Social Media 150

Social Media Study B2B Media 150

Communications Conversations

SEPTEMBER 29, 2020

But, that doesn’t mean journalism is thriving again. As a fan of journalism, I’m all for paywalls. Between coronavirus, racial unrest and the biggest election of our lifetimes, there’s no shortage of hard news to read each and every day. In many ways, the situation is more dire than ever. Trust levels remain low.

Journalism 195

Journalism Trends Industry Newspapers 195

PRSay

NOVEMBER 12, 2020

The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. One of the best outcomes of 2020 so far has been a renewed focus on diversity and representation, and that theme reaches into journalism as well. Journalists are gathering information in new ways.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. emphasis theirs].”

B2B 154

B2B Study Marketing Education 154

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds.

Crisis 178

Crisis Study Crisis Communications Journalism 178

Sword and the Script

JULY 9, 2024

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> As one journalist noted in an open-ended comment: “The fact that so much of journalism has become about ‘clicks’ and ‘shares’ and those often seem to take precedence over keeping the public informed.”

Survey 147

Survey Journalism Report Pitching 147

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 164

Study Communications Survey Pitching 164

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

Study 218

Study Marketing Journalism Advertising 218

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve.

Journalism 120

Journalism Social Media Media Study 120

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. Messengers. Architects. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community? That’s not good.

Video 210

Video Journalism Study Survey 210

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Onclusive

JUNE 3, 2019

The world of journalism has never been as dynamic as it is today. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 Top 50 Editorial Topics List Released. billion pieces of editorial content between Q1 2018 and Q1 2019. Register here for a copy of the full report.

Journalism 150

Journalism Report Data Examples 150

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism. Beyond content creation comes writing and editing of any other PR asset that touches the light of day, a.k.a. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 137

Study Media Relations Media Measurement 137

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. At one end of the spectrum are social media superuser journalists, dubbed “Architects” by the study. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

Onclusive

AUGUST 1, 2017

Considering all the various parts of the organization the PR practitioner borderlines (ahem: acquisition, content marketing, and more), it’s beneficial for us to study brand strategy and what it takes to create a company that customers feel connected with and loyal to at a deeper level. Brand Journalism Pitfalls to Avoid ”. Read more.

Brand 231

Brand Branding Guidelines Journalism 231

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

AUGUST 17, 2020

Or [I have] a client who is the CEO of a hospital or published this study. I think they really need to examine what it is that makes that person’s story unique and really focus on highlighting that to the journalist,” he says. “I I get a lot of pitches emailed to me saying, ‘Oh, I have this client who runs a company.

Media Relations 158

Media Relations Journalism Media Survey 158

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. Studying / Teaching Crisis Communication' Key takeaways. 2) Be active with your students on social media.

Social Media 279

Social Media How To Infographics Media 279

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Plan on expert talks, case study presentations, and practical workshops. Digital Sales and Marketing World. Dates: April 5 – 7, 2020. Arthur Page Society Annual Conference.

Conference 329

Conference Marketing Case Study Measurement 329

Institute for Public Relations

MARCH 15, 2023

This summary is provided by IPR based on the original study by Muck Rack Muck Rack analyzed the state of journalism in 2023. Key findings include: — Journalists’ top concerns were disinformation (50%), … Continue reading The State of Journalism 2023 → A survey of 2,226 journalists based in the U.S.,

Journalism 75

Journalism Survey Study Media Relations 75

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Here’s how Contently’s Joe Lasauskas portrays the relation between native advertising and sponsored content (with a little dig at the now-outdated term “brand journalism.”). Here are the chief ones. . .

Advertising 334

Advertising Advertising B2B SEO 334

Agility PR Solutions

NOVEMBER 8, 2021

The fake news epidemic continues to be a major threat to media and communications, and journalists are not only frustrated by the movement, but also at a loss on a strategy to corral it, according to a new study from strategic comms firm Greentarget.

How To 179

How To Journalism Study Strategy 179

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Multimedia is a crucial component to impactful modern-day journalism. To make an impact, content needs to shine.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JULY 27, 2021

I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. You need excellent research skills.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The tempest around climate science and PR blew up recently after publication of a peer-reviewed paper on the role of public relations in the climate policy debate.

Policies 309

Policies Creativity Reputation Groups 309

Cision

AUGUST 13, 2015

By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. According to a recent Pew Research Center study, half of Facebook and Twitter users access news while logged into their accounts.

Social Media 120

Social Media Journalism Media Study 120

Cision

AUGUST 7, 2015

Cision’s 2015 Global Social Journalism Study sheds light on the impact of social media on the role of journalists, analyzing data gathered from over 3,000 journalists and media professionals from 11 countries. Here are four ways social media has transformed journalism: 1. There’s a new information landscape.

Social Media 120

Social Media Journalism Media Study 120

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There’s a good reason for the cross-pollination between journalism and PR, because we produce a great deal of content, from press releases and bylines to pithy email pitches. . A Tech Marketing Council study shows that 62 percent of B2B tech organizations struggle to find writers who can deliver thought leadership content.

B2B 278

B2B Leadership Survey Data 278

PRSay

OCTOBER 22, 2020

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. Short paragraphs get more than twice the attention online, according to The Poynter Institute’s Eyetrack III study. The problem with long paragraphs is that they look hard to read.

Mobile 185

Mobile Writing Web Journalism 185