Cision

FEBRUARY 22, 2016

One study in Frontiers in Psychology describes the power of anchoring descriptions to prominent items first when describing new concepts. This study was literally done with “Where’s Waldo” pictures and demonstrates people’s preference for recall before introduction. This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Or why one athlete excels when others who seem equally talented do not?

Airlines 100

Airlines Viral Sports Ethics 100

Buzzstream

FEBRUARY 3, 2021

For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”. The dream scenario for campaign coverage is along these lines: The article features who the study was conducted by. Case studies. Statistics. Expert tips pitches.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

NewsWhip

JUNE 9, 2022

There were also pieces about a viral mum selling water (152k), a Kizz Daniel concert at London’s O2 (137k), a woman celebrating five years in the Nigerian navy (136k), and a student breaking down in tears after his parents missed his graduation ceremony (133k). The top 25 publishers in May 2022.

Facebook 29

Facebook Reddit Viral Analysis 29

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. A study revealed that 90% of information transmitted to the brain is visual and visuals are processed 60,000X faster in the brain than text. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5

eBook 108

eBook Infographics Pinterest How To 108

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Contently - Strategy

DECEMBER 12, 2018

“That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” A separate Edelman study found that number at 57 percent, across age groups.) ” she told me.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

NewsWhip

JANUARY 9, 2020

In each of the studies we have done of the top Facebook Pages from publishers in 2019, LADBible has been significantly ahead of the chasing pack, often doubling the number of engagements of its closest competitors. . LADbible – Top publisher on Facebook. The LADbible is the top publisher on Facebook, and it’s not even really that close.

Reddit 88

Reddit Facebook Viral Journalism 88

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. What’s the biggest lesson you learned from your first position? Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Buzzstream

DECEMBER 30, 2024

Data from Muck Racks State of Journalism 2024 report backs this up directly. Personal angle – journalists always look for case studies and real people impacted by current events. First, FinanceBuzz created a study that asked Is Fast Food Affordable Anymore? Either way, you should add value to a news story or topic.

Pitching 62

Pitching Trends Google Data 62

Buzzstream

JUNE 16, 2021

Automotive journalists continue to write stories about these types of studies, and they don’t seem to mind that the “winners” (in this case, the worst roads) don’t change much. First up, entertainment journalists do not spend their time perpetually writing articles on studies which examine on-screen death counts.

Digital PR 160

Digital PR Film Instagram Writing 160

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Prowly's print media monitoring also offers mentions gathered from behind paywalls along with detailed analytics.

Print 104

Print Tools Software Media 104

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. . — Kristi Hines (@kikolani) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Steve Barrett: We’ve all seen those go viral haven’t we? That’s what the studies show. I still think it. .

Media 202

Media Storytelling Technology Data 202

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. Subscribe to Mindful Matters blog.

Marketing 75

Marketing Pharmaceuticals System Policies 75

Buzzstream

MARCH 26, 2025

I’m just gonna find the top 100 websites that I wanna get links on and it’s gonna be obviously Search Engine Journal, search Engine lands SE Roundtable. Which is every SEO study, I feel. And so that means from like 2017 until 2023, like that’s almost six years of rankings with a very simple case study.

Brand 62

Brand Branding SEO Data 62

Mindful Marketing

DECEMBER 20, 2023

The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.

Ethics 95

Ethics Marketing Sports Education 95

Sword and the Script

FEBRUARY 9, 2016

Top search results for a similar query, in the form of a question, “ can a frog really freeze and come back to life ,” include credible-looking sites such as Science Line , Live Science and the Journal News – a Cox Media-owned publication serving Butler County, Ohio. went viral with an easy for new parents tip trying to sooth a crying baby.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Sword and the Script

DECEMBER 10, 2019

Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. Not all predictions are positive.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Solo PR Pro

AUGUST 29, 2017

Scripps School of Journalism highlighted a study that says the average person receives 30,000 messages a day. You can pray for viral or train for a marathon. Nobody knows when something might go viral. Repetition is annoying, far more annoying than this song that is entrenched in my soul at the moment. It ain't me”.

Communications 47

Communications Viral Energy Measurement 47

Mark My Words

APRIL 26, 2022

The news popped out while I was in a pub in Halifax, with no signal,’ Mason told his Twitter followers just earlier today, 24 hours after the big news broke that he would be taking on the biggest brief in British political journalism. . The new job is an immense privilege & responsibility and I’ll give it everything’ .

Radio 60

Radio Local Meeting Journalism 60

Buzzstream

DECEMBER 17, 2020

“no phone calls/follow-ups”, the hours that they’re on shift, where else they freelance and what they look for from pitches such as, “Leanne does not want product press releases or studies”. The notes section can be extremely helpful when doing highly-targeted prospecting. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

APRIL 24, 2019

Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. There’s organic distro, the flashy side full of clever, funny, eye-catching posts going viral. “I said, ‘What do you want to get out of what we do?’ Explore new distribution channels.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Amaral and Phillips stopped short of identifying how this convergence took place.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

SEPTEMBER 11, 2024

So you’ve never had a journal come back and say like, we don’t know who you are, right? So what about like the city index studies? Talk to me a little bit about client expectations for something like this Like I know for me in my experience Obviously like clients want everything to go viral, right? Vince: Yeah.

Digital PR 87

Digital PR Travel Data SEO 87

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We make sure that the message syncs with what our client’s business objectives are.

Healthcare 78

Healthcare Storytelling Communications Local 78

Buzzstream

JANUARY 7, 2025

Its constantly evolving, and with changes in journalism, tactics, and how the world operates, success benchmarks will always shift. Amelia Selby PR Manager, SEOTravel Campaigns are much less likely to go ‘viral’ in today’s media landscape and most PR campaigns get significantly less links than they used to.

Digital PR 62

Digital PR Report SEO Data 62

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic?

Content Marketing 141

Content Marketing Marketing Viral Study 141

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Modern Newspapers & Journalism As discussed in a previous section, newspapers were technically invented in China around the year 200BC.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

APRIL 8, 2025

This success was driven by very different types of content, with LADbible’s viral, cute, and interesting moments contrasting with Fox’s political focus. If you’d like to catch up on our recent TikTok study, you can find that here.

Sports 78

Sports Instagram Viral Groups 78

Buzzstream

NOVEMBER 13, 2024

Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. So yeah I did a journalism degree at Winchester and loved every minute of it some of my classmates would probably disagree. Every campaign goes viral and it’s coverage from everybody, but. Olivia: Yeah.

Digital PR 62

Digital PR SEO Pitching Strategy 62