PRSay

MARCH 5, 2025

Ten years ago, clients wanted marquee coverage in The Wall Street Journal or The New York Times. Social-listening platforms, sentiment-analysis tools and advanced media-monitoring systems provide a wealth of information that we can use to measure the qualitative success of our media relations efforts.

Media Relations 97

Media Relations Measurement Media Tools 97

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Flack's Revenge

DECEMBER 4, 2018

Trust in social media and journalism are at an all-time low. Digital media and ads continue to grow as journalism and organic social suffer, ad fraud continues to be a problem, and mistrust between all in the ecosystem prevails. Facebook’s problems have cast a pall over the social platform space.

Social Media 174

Social Media Marketing Media Facebook 174

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Meanwhile, PR only reached $16.5 billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. The results were often ugly.

Airlines 180

Airlines Reputation Journalism Crisis 180

Buchanan PR

FEBRUARY 24, 2025

The Independent: Founded in Philadelphia, it is known for its bold investigative journalism, The Independent amplifies underrepresented voices and covers critical issues affecting the Black community worldwide.

Newspapers 71

Newspapers Media Fashion Education 71

Rock the Status Quo

OCTOBER 2, 2014

After all, if your client manufactures solar panels, and the local business journal will be doing an issue that June on green heating and cooling alternatives for businesses, the editorial calendar helps you pitch that outlet in a timely fashion, increasing your chance of success.

Wikipedia 205

Wikipedia Pitching Fashion Journalism 205

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. In this piece, I want to demonstrate all of the style tools in your arsenal using the WordPress content management system CMS as a guide.

How To 308

How To Tools SEO System 308

PRSay

OCTOBER 4, 2021

A June report from the Reuters Institute for the Study of Journalism found that at 29 percent, the United States ranks last in media trust among news consumers surveyed in 46 countries. Have you seen this lack of trust affect earned-media plans?

Media Relations 203

Media Relations Media Pitching Case Study 203

Shift Communications

JANUARY 2, 2017

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

5W PR

FEBRUARY 4, 2025

According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. Set up systems to provide quick turnaround on media requests – aim to acknowledge inquiries within an hour during business hours. Maintain scrupulous accuracy in all communications.

Media 78

Media Crisis Pitching Twitter 78

Sword and the Script

JANUARY 2, 2024

Will Artificial Intelligence Replace Comms Pros We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals.”

Blogging 144

Blogging Software B2B Survey 144

NewsWhip

OCTOBER 30, 2024

When systems or processes are too complicated, they can hinder productivity, making it harder for team members to collaborate and learn from one another. A notification system utilizing email, Slack, etc. Teams need efficient ways to share expertise without adding extra complexity to the workflow.

Tools 78

Tools Reddit Viral Instagram 78

Ishmael's Corner

OCTOBER 29, 2014

This doesn’t mean gaming the system which only delivers short-term benefits. It means working within the system. Unlike Google, whose news organization has a love for journalism and the news business, Facebook takes a clinical approach in which code rules.

Facebook 148

Facebook Media Storytelling Retail 148

PRSay

AUGUST 3, 2020

Although it was a historic decision made by the 174-year-old standard-bearer for journalism, AP was not the first major outlet to make the switch in June. On Juneteenth, the Associated Press announced that the letter “b” in Black is to now be capitalized when referring to race and ethnicity.

Transportation 185

Transportation Banking Journalism System 185

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. Newsguard Technologies will in effect create a ratings system, or as they put it, a “nutrition label” for news sources.

Government 149

Government Wikipedia YouTube Google 149

Stephen Waddington

AUGUST 16, 2017

Students that achieve their expected A-Level grades will confirm their university places while others will seek a place through the UCAS clearing system. Journalism and Public Relations. Journalism and Public Relations with Foundation Year. Journalism and Public Relations with Professional Practice Year. PRCA partner.

Course 112

Course Publicity Journalism Advertising 112

Cision

MAY 29, 2015

Google I/O Conference Takeaways: Google announces free unlimited photo storage ( Forbes ), Brillo operating system ( The Verge ), announces ‘Buy’ button on Google searches are coming ( The Next Web ), Android M will be available later this year ( Engadget ) and virtual reality is here for the masses with the help of GoPro ( USA Today ).

Media 120

Media Google Mobile Web 120

Deirdre Breakenridge

MAY 30, 2018

That said, it is not enough for researchers to either do nothing to promote their work or send along a PDF attachment of a 200-page academic journal article to their communications colleague and then leave it in their able hands. Communicators need to help researchers adopt some of the components of a PR 2.0

Communications 171

Communications Training Education System 171

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Presspage

MAY 29, 2017

The PR team itself has a critical role to play in creating systems and workflows for effective crisis management AND prevention. The PR team is only called in to fix things when a crisis has already started. This is not simply the fault of the other departments.

Journalism 79

Journalism Airlines Branding Brand 79

The Proactive Report

OCTOBER 26, 2017

If you’re smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. The Wall Street Journal published an article this morning with the headline The Morningstar Mirage. If you don’t yet have a monitoring system in place check out Sendible.com.

Branding 100

Branding Brand System Google 100

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal ‘s John Carreyrou, yet Carreyrou was originally tipped off to irregularities by a company insider. It means that systems are failing. It’s an “indictment of an entire system of accountability.” It’s a red flag.

Corporate 156

Corporate Reputation Employee Policies 156

Wadds Inc.

OCTOBER 12, 2023

I’ve included an example below from a recent paper published in the Journal of Public Relations Research. It could also address systemic knowledge gaps. Generative AI gets much attention, but reductive applications such as this could potentially democratise and accelerate the creation of new knowledge. Timothy Coombs & Elina R.

Crisis Communications 116

Crisis Communications How To Crisis Analysis 116

ImPRessions - Crenshaw Communications

JULY 1, 2016

It is typically easier for product engineers to correct one flaw as opposed to something potentially systemic. Journal , for example, didn’t cover the story until the reporter had uncovered another player in the space. Your product USP is a moving target. When launching a wearable ultrasound pain device, the Wall St.

Engineering 159

Engineering Journalism System Interviews 159

Flack's Revenge

FEBRUARY 16, 2017

In brief, it is hard to define, pervasive, systemic, and there will always be bad actors trying to game the system. Arguing for the optimists, Jane Elizabeth of American Press Institute said that these systems were created by the people, for the people, and people will solve the problem.

Reddit 168

Reddit Government Google System 168

Onclusive

JUNE 15, 2022

We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership. PR has the power to change minds due to its conversational nature along with third-party endorsement and advocacy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership. Established effectiveness-tracking systems and dashboards. ? Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Stephen Waddington

MAY 19, 2022

However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour. Applications include employee listening, a signal for compliance departments, and a monitoring and alerting system for regulators.

Corporate 120

Corporate Employee Journalism System 120

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Institutionalized whistleblowing is typically about a serious and systemic problem. But it can also help stem a problem before it becomes systemic.

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We Because that’s what journalism is. “Our regional outlets are pretty good.”. “We We continue to benefit from responsible reporting by our local newspaper.”. We play heavily in industry trade media and specific financial media. Waning trust.

Survey 163

Survey Media Report Journalism 163

Flack's Revenge

MAY 16, 2016

It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. But new research shows that the biggest threat may be to our creativity. One is directed outward, as when you scroll through your email or play Candy Crush.

Creativity 120

Creativity Journalism System Interviews 120

Flack's Revenge

JANUARY 28, 2015

It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. But new research shows that the biggest threat may be to our creativity. One is directed outward, as when you scroll through your email or play Candy Crush.

Creativity 120

Creativity Journalism System Technology 120

PRSay

SEPTEMBER 18, 2020

Marilyn was the first woman to become chief communications officer of a Fortune 10 company, but her career was bookended by systemic and casual sexism. He has authored four books for the American Management Association and articles for publications such as the Harvard Business Review, Chief Executive and the Journal of Business Strategy.

eBook 187

eBook Policies Government Engineering 187

Presspage

FEBRUARY 6, 2018

Cook Children's Health Care System Cook Children's has made its newsroom an online destination for not only parents, but the industry and media alike. In record time, Cook Children's Health Care System gained a large loyal audience with a (visitor returning rate) of over 89%.

Examples 87

Examples Strategy Communications System 87

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. PR pros in particular may note the scene where two of the short-sellers try to interest a colleague at The Wall Street Journal in the story of the corrupt CDOs – without any success. A lot, actually.

Film 149

Film Real Estate Banking Financial 149

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Being slightly obsessive about your media contacts and your team’s system for keeping them in perfect shape will help bolster your standing, and, more tangibly, yield excellent outcomes.

Agency 170

Agency Media Software Pitching 170