Onclusive

AUGUST 9, 2021

Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Data Journalism. Executive Thought Leadership.

Training 370

Training Media Training Crisis Communications Reputation 370

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Branding Brand Interviews 148

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal. Arm them with information and let them know when to escalate to others.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Training Providing media training to key personnel ensures preparedness for handling media inquiries.

B2B 78

B2B Company Publicity Media Training 78

PR in High Definition

JUNE 20, 2024

The future of journalism in the age of AI. Familiarity with the tools: As journalists at Reuters and other outlets use AI to boost their work, PR professionals should get familiar with these tools to better tailor their pitches and materials to AI-enhanced journalism. And trust (of course!):

Journalism 77

Journalism Tools Ethics Training 77

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Are trainings and meetings actually working toward making a difference?

Training 97

Training Branding Brand Fashion 97

PRSay

MARCH 5, 2025

Ten years ago, clients wanted marquee coverage in The Wall Street Journal or The New York Times. After being trained to use such platforms, communications teams will need time to interpret the qualitative data they provide. It might also be time to stop worrying about social media impressions.

Media Relations 97

Media Relations Measurement Media Tools 97

Reputation Us

NOVEMBER 3, 2022

The post University of Oregon School of Journalism and Communication Students Enroll in ReputationU appeared first on ReputationUs. In response to this demand, we created ReputationU to instruct and transform professionals and students to become certified Reputation Protectors.”.

Journalism 78

Journalism Communications Nonprofit Reputation 78

PRSay

SEPTEMBER 27, 2023

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

Ethics 190

Ethics Study Public Affairs Training 190

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic.

Media Relations 158

Media Relations Journalism Media Survey 158

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

PRSay

OCTOBER 22, 2020

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. Ziomek, a professor at the Medill School of Journalism, suggests that your paragraph contain: 1 idea , expressed in. The problem with long paragraphs is that they look hard to read.

Mobile 185

Mobile Writing Web Journalism 185

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

Buzzstream

FEBRUARY 13, 2025

Quick Background: How AI Models Use Publisher Content Generally speaking, AI technologies train their Large Language Models (LLMs) through a mix of data, everything from combing Reddit posts to written books to scraping blogs and news publications. Postmedia The GrowthOp Postmedia Healthing.ca Postmedia Remembering.ca Postmedia Remembering.ca

SEO 62

SEO Journalism Radio Google 62

Ishmael's Corner

NOVEMBER 4, 2014

One of my favorite examples involves UPS garnering coverage in The Wall Street Journal when it came clean that its training program underperformed. The Journal lead kicks off: “Vexed that some 30% of driver candidates flunk its traditional training, United Parcel Service Inc.

Storytelling 157

Storytelling Journalism Training Resources 157

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Enterprise Social Business Strategy.

Social Media 120

Social Media Branding Brand Airlines 120

Ishmael's Corner

NOVEMBER 30, 2014

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard :” If one believes the FT, brand journalism is ruining Western civilization. Even without media training, she acquitted herself quite well though we don’t plan to diversify into food PR. Spoiler alert: The tension dissipates.

Storytelling 158

Storytelling Journalism Media Training Video 158

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. Which of the current core course offerings are essential? What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

The Proactive Report

DECEMBER 14, 2014

source: Wall Street Journal). Get your team trained on these social media guidelines and how to use social posts appropriately. For example if you are promoting a webinar that aims to sell training, any social post should make it clear that it is a promotional post. PR TAKEAWAY. Read the FTC Guidelines.

Guidelines 168

Guidelines Employee Training Social Media 168

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The results present a less encouraging picture regarding the availability of ethics training in the workplace. References.

Ethics 60

Ethics Training Education Journalism 60

Onclusive

NOVEMBER 8, 2023

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

Deirdre Breakenridge

MAY 30, 2018

It is unreasonable to ask trained researchers who have no marketing education and experience to become PR gurus, just like it would be unfair to ask PR professionals to suddenly become research experts in particular areas. Therefore, really great work often times is shared with just a handful of academics.

Communications 171

Communications Training Education System 171

Cision

JUNE 29, 2017

He has also led “media for media” communications for investigative journalism non-profits. Some items on my bucket list are … train across Canada. His background includes expertise in criminal justice reform, sustainability, human rights and public interest law. My favorite family tradition is … pizza here on Friday nights.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Onclusive

NOVEMBER 29, 2017

Council for Advancement and Support of Education (CASE) Conferences and Training. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. Date/Location: Varies. Ragan Communications’ events are fun and informative with dynamic speakers.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

AUGUST 13, 2015

By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. Want to learn all of the key findings on social journalism? Get Cision’s “ 2015 Global Social Journalism Study ” today!

Social Media 120

Social Media Journalism Media Study 120

ImPRessions - Crenshaw Communications

AUGUST 11, 2021

Popular news podcasts like The Daily by The New York Times, Up First by NPR and WSJ What’s News by The Wall Street Journal are great vehicles for catching up on the news in less than 15 minutes. But in addition to rewarding laziness, we can train our voice assistants to keep us up to date on the news.

Consumer 193

Consumer Journalism Training Twitter 193

PRSay

DECEMBER 7, 2017

Chapter 7 How to Prepare for Ethics Counsel: Mentors, Training and Other Resources. Neill is an assistant professor at the Baylor University in the Department of Journalism, Public Relations & New Media. Chapter 5 More Powerful Together…Recruiting Allies and Forming Coalitions. Chapter 9 Practical Advice from Senior Pros.

Ethics 116

Ethics Journalism Conference Study 116

Deirdre Breakenridge

APRIL 13, 2015

Invest in visual content training for your team. Guest Post Media Video journalism news video PR PRESSfeed research Sally Falkow trends' But it’s not as daunting as it once was. You can take photos and video on a smart phone or tablet. You can buy a decent camera, a mic and a light for less than $1000. It’s yours for the taking.

Video 150

Video Trends Radio Newspapers 150

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 153

Mobile SEO Web Training 153

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Bianchi Biz Blog

JUNE 3, 2024

Our outlets primarily cover fleet maintenance and management, including tools, technology, repair shop management, and technician training, as well as manufacturer trends, and government policies regarding the transportation industry. How long have you been in journalism and how did you get started?

Meeting 97

Meeting Media Training Automotive 97

PR Job Coach

OCTOBER 24, 2009

Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. Lately though, I am receiving queries about how to migrate into a career in PR from journalism. For certain, if you currently have a job in journalism it is definitely good training for a career in PR.

Digg 100

Digg Publicity Journalism Insurance 100

PRSay

APRIL 9, 2021

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. The results?

Pitching 167

Pitching Travel Journalism Exercises 167

Ishmael's Corner

MAY 18, 2021

Every journalism program in the country tackles the art of the interview. The PR profession under-appreciates interviewing expertise. It starts in college. Try to find a curriculum for mass communications or PR that offers a class on interviewing. But PR curricula ignore the topic.more.

Interviews 174

Interviews Storytelling Journalism Communications 174

Deirdre Breakenridge

JANUARY 13, 2015

A study published in the mbio journal, and conducted by researchers at Yale University and Albert Einstein College of Medicine of Yeshiva University showed that by including at least one female in the planning committee for meetings, the number of female speakers invited increases. Provide Training. 1] Larson, Selena. June 4, 2014.

Conference 150

Conference Training Healthcare Policies 150

PR Job Coach

JULY 29, 2011

According to a recent article in The Wall Street Journal , “More than one in three of the unemployed were out of work for at least a year in a handful of U.S. Also look at other creative financing such as selling that old antique car or HO train set that is sitting in your closet collecting dust. And don’t forget about sweat equity.

How To 180

How To Leadership Government Reputation 180