Onclusive

OCTOBER 9, 2014

Industry Insights & Trends brand journalism content content creation content marketing Matter Medium publisher publishing' On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform.

Journalism 356

Journalism Content Marketing Technology Trends 356

Onclusive

OCTOBER 29, 2014

Industry Insights & Trends future of PR journalism media media relations PR PR measurement public relations Wendy Marx' When a writer for Fast Company agrees to write a “first dibs” article for your company blog, it is all at once flattering (OMG! She’s gonna do that for lil’ ol’ us??),

Journalism 330

Journalism Media Measurement Trends 330

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Print Local 120

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. What can PR professionals expect in 2018? Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

HMA Public Relations

APRIL 25, 2024

The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.

Journalism 111

Journalism Trends Pitching Report 111

Sword and the Script

FEBRUARY 4, 2025

Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? Youll have a better sense of their ability to identify story angles and conceptually match those to current news trends. Its also a good question for consultants, agencies and job seekers to be asked.

Financial 147

Financial Report Pitching Journalism 147

PRSay

DECEMBER 3, 2021

In Greentarget’s “ Fake News 2021 ” report, 84 percent of journalists surveyed agreed that “fake news” — which we define as false information spread unwittingly (misinformation) or intentionally (disinformation) — is a factor that is delegitimizing traditional journalism and news sources.

Journalism 158

Journalism Survey Ethics Report 158

Onclusive

AUGUST 22, 2017

Data Journalism. Data journalism entails gathering internally bred data and turning that information into marketable stories, may they be earned media pitches or brand-published content. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media. Comment below to add onto our list.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Agility PR Solutions

JANUARY 9, 2023

New trend predictions from Boston-based FRESH Communications offer a FRESH perspective on how journalism focused on health, food, and lifestyle will evolve in 2023. The post 3 trend predictions for wellness journalism in 2023 appeared first on Agility PR Solutions.

Journalism 85

Journalism Trends Branding Brand 85

ImPRessions - Crenshaw Communications

APRIL 27, 2021

From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. It’s also a good forum for discussion of trends, tools, and hot topics.

Enterprise 296

Enterprise Journalism Trends Resources 296

Business Wire

JANUARY 15, 2020

Participants braved both to attend “The Future of Long Form Journalism,” a conference held at Paris Sciences’ Po School of Journalism.

Transportation 220

Transportation Journalism Conference Internal 220

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

PRSay

AUGUST 11, 2021

When pitching your clients as sources to newsletter writers, look for those “who provide new angles and analysis on breaking news,” advises Michael Smith, a staff writer who covers college athletics for the magazine and news site Sports Business Journal , which also offers subscription newsletters.

Media Relations 197

Media Relations Trends Media Newspapers 197

Stephen Waddington

FEBRUARY 15, 2022

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes.

Trends 157

Trends Publicity Marketing Case Study 157

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I also write for other publications and business clients as time allows. Talk about a dream job!

Journalism 115

Journalism Automotive Interviews Writing 115

Onclusive

AUGUST 9, 2021

Data Journalism. Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media. Reputation Management.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs. In some cases, while a Tier 1 win like a Wall Street Journal piece is great for the brand, the Tier 2 media placement in the Retail TouchPoints is the one that drives prospects and customers.

Measurement 334

Measurement How To Retail Analysis 334

Cision

JULY 22, 2015

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. But now, we see a shift towards journalists relying on the networks to get their jobs done. In which countries are journalists engaging with their audiences the most? With data from journalists in 11 countries, including the U.S.,

Infographics 120

Infographics Journalism Study Social Media 120

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve.

Journalism 120

Journalism Social Media Media Study 120

Onclusive

JUNE 2, 2021

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. 65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ).

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. As public relations professionals, we like to lament over fake news and how it’s misguiding people. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal […].

Brand 311

Brand Branding Journalism Publicity 311

Sword and the Script

DECEMBER 31, 2024

Here are the economic reasons why B2B tech companies have struggled recently Too many B2B SaaS companies went after bad fit customers under a mandate of growth at all costs along with these other trends is the cliff notes on whats thwarting sales and marketing in the tech sector.

B2B 150

B2B Marketing Leadership Study 150

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).

Big Data 250

Big Data Data Education Internal 250

Ronn Torossian

JUNE 15, 2022

The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest trends. Additionally, the journalism industry has also shifted, which means companies need to work hard and fast so they can get themselves and their solutions in front of the public, which […].

Journalism 195

Journalism Trends Industry Company 195

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Many databases promise up-to-date background on media targets and trends. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Email me when you notice a trend going on. We also cover trends and economic stories (local sales numbers, prices, etc.). .

Real Estate 223

Real Estate Local Pitching Media 223

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Here are 10 steps for building an effective crisis communications plan: Watch & Listen to Trends.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Communications Conversations

JANUARY 28, 2021

They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. The media marketplace is also changing.

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

JUNE 24, 2021

On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . We also use monitoring services to catch breaking stories in areas of interest to client companies. They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. I’m not among those who think the trend is good for PR people — it doesn’t take much to realize that what’s bad for digital content providers is also bad for our industry.

Mobile 244

Mobile SEO Web Journalism 244

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. Consider sending something that is trending, especially if you notice that it’s something a journalist covers often.

Report 206

Report Media Pitching Trends 206

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Here are some compelling reasons why tech PRs should embrace the trend. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Prowly

DECEMBER 9, 2024

With reviews, trailers, and sneak peeks, its tailored for entertainment enthusiasts who love being in the know about the hottest releases and pop culture trends. From football to basketball, its perfect for anyone who eats, sleeps, and breathes sportsand loves a little flair in their updates. #5

Pitching 104

Pitching Sports Analysis Financial 104

PRSay

JULY 3, 2024

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I The trend has coincided with the rise of social media, which lets news sources bypass journalists and publish their messages.

Media Relations 192

Media Relations Media Journalism Report 192

ImPRessions - Crenshaw Communications

JULY 27, 2021

It’s also key to learn about any given industry so you’re better equipped to monitor news, suggest new pitch angles, spot trends, and keep an eye on competitors. I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing.

Conference 368

Conference Pitching Writing Agency 368