Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. If you want to learn more about Wei, you can follow him on Twitter at @weicai_. Winner #2 will be announced next week. Wei Cai, UMASS at Amherst Undergraduate Student.

Video 352

Video Journalism Education Resources 352

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. They prefer Facebook and Twitter.

Journalism 258

Journalism Social Media Study Comparison 258

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Branding Brand Interviews 148

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. According to a report from Triggertrap , journalists are the largest group of verified Twitter users. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Cision

JULY 22, 2015

Four years ago, a majority of journalists were hesitant to utilize Twitter and Facebook, and seemed especially skeptical about how these sites could help them reach audiences near and far. Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives.

Infographics 120

Infographics Journalism Study Social Media 120

Cision

OCTOBER 7, 2015

This week we take a look at the top agricultural and farming magazines that are on Twitter. Farm Journal – 47,113. — Farm Journal (@FarmJournal) October 6, 2015. Using Cision’s database, we have compiled the list below based on Cision’s proprietary research. All numbers were pulled October 7, 2015.

Agriculture 120

Agriculture Twitter Journalism Report 120

Deirdre Breakenridge

APRIL 23, 2019

I selected this topic because I am a Journalism major with five internships under my belt. Amanda Levenson is a senior at the University of Massachusetts Amherst pursuing a BA in Journalism and a minor in Political Science. Amanda can be reached at alevenson15@gmail.com and followed on Twitter at @Amanda_Levenson.

Infographics 299

Infographics Journalism Television Education 299

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. Messengers. Architects. About 39 percent of journalists fall into this category. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

Ishmael's Corner

MAY 1, 2019

This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Journalism 105

Journalism Newspapers Storytelling Twitter 105

Sword and the Script

SEPTEMBER 3, 2024

Influencers who turn off comments are less influential New research published in the Journal of Marketing and summarized for Harvard Business Review has concluded that influencers that turn off comments are less influential. They can’t just take your money, promote and idea and not deal with the opinions and counterfactuals.

Social Media 165

Social Media Study B2B Media 165

PRSay

AUGUST 17, 2020

Connect with her on Twitter: @LisaArledge. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Photo credit: foto yakov.

Media Relations 158

Media Relations Journalism Media Survey 158

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand.

Twitter 100

Twitter Media Relations How To Media 100

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. Many journalists in this category believe that social undermined journalism and express concern about copyright infringement issues related to using social platforms. ” Meet the Architects.

Social Media 202

Social Media How To Media Journalism 202

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

Cision

JANUARY 17, 2018

Like, if this thing is going to change the world, how might it change a really simple business—like journalism? If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

Cision

JULY 25, 2017

Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JUNE 24, 2021

We track major media outlets and writers on Twitter, subscribe to scores of newsletters, buy analyst reports, and follow whitepapers on relevant topics. There’s a good reason for the cross-pollination between journalism and PR, because we produce a great deal of content, from press releases and bylines to pithy email pitches. .

B2B 278

B2B Leadership Survey Data 278

Flack's Revenge

DECEMBER 4, 2018

It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. If there’s enough interest in the topic, I may run a Twitter chat. Trust in social media and journalism are at an all-time low. Thanks for reading. Defending your Social Influence.

Social Media 174

Social Media Marketing Media Facebook 174

Flack's Revenge

NOVEMBER 17, 2014

In fact, people may only notice your news when it appears on Twitter, in LinkedIn, or their Facebook news feed. The second ran in the NY Times : How Facebook is Changing the Way its Users Consume Journalism. Two recent articles really drove this point home. What do these trends mean for PR?

LinkedIn 212

LinkedIn Mobile Facebook Journalism 212

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Employee Financial 78

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Multimedia is a crucial component to impactful modern-day journalism. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

5W PR

FEBRUARY 4, 2025

According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. Twitter remains particularly valuable for media relationships. A recent Muck Rack report found that 83% of journalists consider Twitter their most valuable social network for reporting.

Media 78

Media Crisis Pitching Twitter 78

Cision

AUGUST 13, 2015

By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. According to a recent Pew Research Center study, half of Facebook and Twitter users access news while logged into their accounts.

Social Media 120

Social Media Journalism Media Study 120

Deirdre Breakenridge

OCTOBER 16, 2014

Even something as simple as saying, “Good Morning” on Twitter will set off a response of good afternoon, good evening and goodnight from your network. We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal).

Big Data 250

Big Data Data Education Internal 250

PR for Anyone

OCTOBER 18, 2023

She served as Editor-in-Chief of USA Today, USA Today Network, Conde Nast Portfolio, and The Wall Street Journal’s Weekend Journal, leading those organizations to six Pulitzer Prizes. Additionally, she is an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Instagram YouTube Facebook 130

PR Job Coach

MAY 28, 2014

You can reach Tori on Twitter @ToriRTerhune. She is also the lead Public Relations Professor for the Department of Mass Communication and Journalism at California State University, Fresno -- a post she has held since 1999. You can reach Betsy at www.BetsyHaysPR.com or @BetsyHays (Twitter).

How To 219

How To Groups Engineering Twitter 219

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Connect with Lisa on Twitter: @LisaArledge. For more information: www.MediaSourceTV.com/COVID-19. Photo credit: shutterstock.

Skype 206

Skype How To Crisis Pitching 206

The Proactive Report

JUNE 17, 2020

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Across all age groups , the use of Instagram for news has doubled since 2018 and looks likely to overtake Twitter over the next year. PR Takeaways: There is a growing interest in the news.

Instagram 165

Instagram Groups Social Media Journalism 165

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. Metro weekly newspaper that no longer exists.

Journalism 78

Journalism Meeting Newspapers Media 78

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. What would you drop and why? Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. On the social front, the ability to monitor Twitter conversations for multiple clients at once is critically important to stay on top of any potential issues or opportunities.

Storytelling 230

Storytelling Technology Tools Infographics 230

Melissa Agnes

DECEMBER 9, 2014

The #50Shows movement created the unique opportunity for 50 women to host 50 podcast programs produced via the professional studios at the Hank Greenspun School of Journalism and Media Studies at UNLV. Follow Deirdre on Twitter: @dbreakenridge. Follow #50Shows on Twitter. Learn more about Deirdre Breakenridge here. Interviews'

Radio 238

Radio Interviews Community Twitter 238

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Connect with Lisa on Twitter: @LisaArledge. The novel coronavirus (COVID-19) is dominating the news cycle in unprecedented ways. Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. And the media landscape was evolving.

Blogging 143

Blogging Software B2B Survey 143