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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I encourage my students to participate as often as possible and to offer their own insights and am pleased to say that I almost always have at least one or two who take advantage of this opportunity to add to their own knowledge base.

Ethics 314
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Even More Social Media Experts Weigh In with Top-Notch Advice

Cision

Doing so is great networking, assists with influencer marketing and helps you continue to build your own knowledge base,” she says. “Regularly participate in a social chat that is relevant to your industry (popping in to one once or twice a year isn’t going to have the same ROI as being a regular contributor).

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SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. Since I’m always looking for new websites to add to my Feedly and Flipboard, I recently asked around to see what my fellow SHIFTers were reading to keep their mental chops firmly flexed. As you can see, the responses ranged from Bloomberg to BuzzFeed. Brandchannel.

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Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

Deirdre Breakenridge

Through both Twitter and LinkedIn, (as well as other social media platforms) undeclared students have the opportunity to expand their knowledge base by becoming aware of information that cannot be portrayed in the classroom. The only way to know if something is right for you is to do your research.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. If a full-length business book seems daunting, a leader can author a regularly published educational blog or video blog on his topic of expertise. It takes time for writing and filming — and a strong, informed point of view.

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The AI reality gap in corporate communications and public relations

Wadds Inc.

Vendors such as Otter and Jasper are overlaying knowledge bases, project management, sharing, and version control. It enables practitioners to query historical content and ensure they follow corporate style. Third-party tools have also recognised the need to embed AI within existing workflows.

Corporate 111
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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Further, a specialized Freelancer is likely to have an extensive knowledge base of their particular field, including industry trends and best practices. They have likely worked on a variety of projects and campaigns with diverse objectives and will be able to bring fresh perspectives and creative ideas.