Deirdre Breakenridge

SEPTEMBER 12, 2018

Bernays, arguably the “Father of Public Relations,” a LOT! He was…and remains to me…an incredible example of gentlemanly behavior and public relations professionalism. 61)” However, he adds in a later chapter, “If an individual is to give advice to others, he should have knowledge and understanding. (p. on various occasions.

Ethics 314

Ethics Guidelines Knowledge Base Education 314

5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Create a comprehensive knowledge base to help customers find answers to common questions and troubleshoot issues independently.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Stern + Associates

JULY 3, 2024

Creating thought leadership isn’t just about website content; it’s about fostering a culture where sharing expertise is integral to a company’s identity and its efforts to standout and grow. This not only enriches internal knowledge but also promotes a holistic understanding of the company’s capabilities and differentiators.

How To 96

How To Leadership Knowledge Base Internal 96

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. It should be a real blast for anyone looking to improve their knowledge base.

Leadership 40

Leadership Survey Enterprise Conference 40

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. What publications do they read on a regular basis? Set a mission, goals, and KPIs.

Strategy 111

Strategy How To Content Marketing Analysis 111

Prowly

MARCH 6, 2025

Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping public perception and keeping the messaging consistent for you or your client's brand. Then, create a tagline that your target market (and the broader public) can remember you by.

Brand 80

Brand Branding How To Guidelines 80