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Do you value leadership or teamwork? By defining my personal brand in my “Leadership, Communications, and Social Media” class and displaying it on my Twitter, I was able to determine which types of professions would be right for me. Next, evaluate your values. If so, pick a major that focuses on that.
As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].
We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. When I work with large technology companies, all they want to do is reach the CMO. If you have a unique data asset or you have some knowledgebased on the work you do and the service that you provide, double down on that.”
For example, when a site like TCL uses Helpjuice to create its Knowledgebase, you’ll see a “Powered by Helpjuice,” Another example of this is when websites use the analytics platform Plausible to gather data. They also have thought leadership getting links. Again, this tactic seems like it won’t really drive much value.
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