Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At

Strategy 111

Strategy How To Content Marketing Analysis 111

Presspage

SEPTEMBER 19, 2017

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?

Software 83

Software Technology Knowledge Base Creativity 83

Solo PR Pro

DECEMBER 17, 2019

In the public relations industry we know that there has been a persistent gap between the genders with more men occupying positions of power and earning more money. Public relations professionals know that data can be a powerful lever that can spark change. This report shows that gap persists in entrepreneurship. The Good News.

Knowledge Base 54

Knowledge Base Study Report Small Business 54

Bad Pitch Blog

APRIL 12, 2009

My colleagues at Columbia Business School (I was PR Director) as well as the Stepfordish public-affairs director thought what I did was special and incomprehensible: "Richard got us on the front page of the Journal and the Times on the same day. Marketing speaks in a foreign language--why not us? I remember 1990 like it was yesterday.

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40

Wadds Inc.

JANUARY 22, 2024

Public relations is a knowledge-based profession in which much of the day-to-day can be done remotely, but it still requires people skills and human interaction, which the author explicitly states won’t go out of fashion – Hobsbawm positions them clearly as part of the essential mix of successful, productive knowledge work.

Fashion 52

Fashion Knowledge Base Internal International 52

PR Conversations

OCTOBER 12, 2011

Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. Perhaps it is presumed that PR practitioners are competent in relationship building and don’t need to learn relevant craft skills in the same way that they need to learn to write for the media or other publics.

Knowledge Base 40

Knowledge Base Newspapers Writing Ethics 40

Solo PR Pro

APRIL 12, 2016

As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp. Self-driven/clients/market). There is plenty of advice for determining if, when and how you grow your business. Why/why not?).

Knowledge Base 40

Knowledge Base Twitter Marketing Publicity 40

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Buzzstream

MAY 23, 2018

The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest. Public authorities can only rely on legitimate interests if they are processing for a legitimate reason other than performing their tasks as a public authority. It helps to think of this as a three-part test.

Privacy 48

Privacy Data Policies Tools 48

Prowly

MARCH 6, 2025

Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping public perception and keeping the messaging consistent for you or your client's brand. The company (through marketing, advertising, and engagement). Timeframe Built and defined from the start.

Brand 80

Brand Branding How To Guidelines 80

Buzzstream

OCTOBER 30, 2024

Marketing/SEO was the most common industry (14 sites). Marketing/SEO sites were also impacted the most by the Link Spam penalty (10 sites). For instance, if a site isn’t ranking anywhere near page one for the term email marketing software but suddenly appears on many posts with that exact match keyword.

Analysis 114

Analysis SEO Data Software 114