Remove Knowledge Base Remove Marketing Remove Reputation
article thumbnail

Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Further, a specialized Freelancer is likely to have an extensive knowledge base of their particular field, including industry trends and best practices. By working with a PR Freelancer with a diverse range of contacts, clients can also gain access to new markets and audiences that they may not have otherwise been able to reach.

article thumbnail

Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Further, a specialized Freelancer is likely to have an extensive knowledge base of their particular field, including industry trends and best practices. By working with a PR Freelancer with a diverse range of contacts, clients can also gain access to new markets and audiences that they may not have otherwise been able to reach.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Consistency and quality are key when building a reputation as an industry authority. 6 benefits of long form PR content.

article thumbnail

Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media.

article thumbnail

3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level.

article thumbnail

How to Create Your Content Strategy From Scratch

Contently - Strategy

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 112