The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Not utilizing the knowledge and experts you have.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

PR 20/20

MARCH 15, 2021

Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. For instance: Each hub (marketing, sales, service) has its own level of permissions.

Knowledge Base 97

Knowledge Base How To Survey Technology 97

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media.

Strategy 61

Strategy Marketing SEO Social Media 61

PR 20/20

SEPTEMBER 16, 2020

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. You can still leverage most of these strategies with any marketing automation platform. Keep reading for 10 strategies that build a successful foundation for marketing automation success. Be Smart About Your Data.

Strategy 72

Strategy Marketing Data Software 72

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 111

Strategy How To Content Marketing Analysis 111

PR 20/20

DECEMBER 5, 2022

HubSpot’s different hubs include: Marketing Hub : Per its namesake, Marketing Hub provides many tools to support your inbound marketing efforts. Some of these tools include email marketing, social media marketing (both organic and paid), landing pages, smart content , and more.

How To 77

How To Tools Knowledge Base Meeting 77

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Solo PR Pro

DECEMBER 17, 2019

The Freshbooks study looked at revenue over the past five years for knowledge-based businesses, such as public relations and found that in the U.S. We will also continue to educate the market about the breadth and depth of capabilities of solos and micro agencies in an effort to eliminate myths that limit the opportunities offered.

Knowledge Base 54

Knowledge Base Study Report Small Business 54

PR 20/20

JULY 6, 2020

And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Marketing and sales alignment. Team members are more confident. Weekly Updates.

Training 72

Training How To Course Software 72

PR 20/20

OCTOBER 2, 2017

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service. Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? They’re powerful alone—but even better when used together.”.

Facebook 57

Facebook Software SEO Knowledge Base 57

Prowly

MARCH 6, 2025

These are the key components of brand identity: Visual elements: Logos, color schemes, typography, and imagery consistently used across marketing materials. Ask the average marketer about their wish list for 2025 and building a memorable brand identity is guaranteed to be one of their top desires.

Brand 80

Brand Branding How To Guidelines 80

Buzzstream

OCTOBER 30, 2024

Marketing/SEO was the most common industry (14 sites). Marketing/SEO sites were also impacted the most by the Link Spam penalty (10 sites). For instance, if a site isn’t ranking anywhere near page one for the term email marketing software but suddenly appears on many posts with that exact match keyword.

Analysis 114

Analysis SEO Data Software 114