Cision

MAY 25, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Christian De Pape is head of marketing and content at Recruiting Social.

Social Media 216

Social Media Media Knowledge Base Tools 216

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Polaris

AUGUST 28, 2014

I only need to write 3 tips, instead of 8, to make my point.). If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Not utilizing the knowledge and experts you have.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Communications Conversations

SEPTEMBER 15, 2014

OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. Because, realistically, that’s what I hear a lot.

Knowledge Base 121

Knowledge Base Community Technology Writing 121

Waxing UnLyrical

NOVEMBER 10, 2014

How to write a compelling headline. Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Quick tip: build a multi-media knowledge base. And this headline speaks for itself.

Blogging 74

Blogging Knowledge Base Resources SEO 74

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media.

Strategy 61

Strategy Marketing SEO Social Media 61