Remove Knowledge Base Remove Pitching Remove Writing
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PR 101: How to Pitch The New York Times

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Email pitches with discretion. Don’t call.

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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Content shapes a personal brand.

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Research management: keeping track of literature and building knowledge

Wadds Inc.

Applications such as EndNote, Mendeley and Zotero are static libraries of records rather than relational or knowledge-based systems that can be used to build knowledge. I recently took this photo of academic papers spread over the kitchen floor during a writing-up session. We did a similar exercise recently at Wadds Inc.

System 98
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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78
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How Ahrefs’ Best Bootstrapped Backlink Builders Got Their Links [Analysis]

Buzzstream

Take this example of a pitch I received: So, even sites that do not participate in these link buying or excessive exchanges may be hurt by Link Spam because they are naturally featured in many articles. At the bottom of any site using their software’s Knowledge Base page is a link that says “Knowledge Base Software powered by Helpjuice.”

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