Polaris

AUGUST 28, 2014

Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements. Public Relations' While you may know a lot about a number of topics, narrow your focus for speaking opportunities.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Cision

NOVEMBER 3, 2016

The issues we tackle are complex, so it’s fulfilling to continually brainstorm and strategize ways to protect public health and help Californians receive high quality and affordable care. My knowledge base is a mile wide and a foot deep – just enough to be dangerous. I laugh most at…myself. My hidden talent is…trivia.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

The Proactive Report

MAY 12, 2017

Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. Every business has experts, no-one knows your product as well as you do. Ignoring the power of influencers.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Presspage

SEPTEMBER 19, 2017

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?

Software 83

Software Technology Knowledge Base Creativity 83

Shift Communications

NOVEMBER 14, 2017

And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. The more customers who feel comfortable using a product, the more customer retention and revenue a tech firm can earn.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Solo PR Pro

DECEMBER 17, 2019

In the public relations industry we know that there has been a persistent gap between the genders with more men occupying positions of power and earning more money. Public relations professionals know that data can be a powerful lever that can spark change. This report shows that gap persists in entrepreneurship.

Knowledge Base 54

Knowledge Base Study Report Small Business 54

Ethical Voices

FEBRUARY 20, 2023

Joining me on this week’s EthicalVoices episode is Candace Hamana , the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association. I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. Tell me more about it.

Ethics 84

Ethics Community Conference System 84

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. What publications do they read on a regular basis? If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”

Strategy 111

Strategy How To Content Marketing Analysis 111

Bad Pitch Blog

APRIL 12, 2009

My colleagues at Columbia Business School (I was PR Director) as well as the Stepfordish public-affairs director thought what I did was special and incomprehensible: "Richard got us on the front page of the Journal and the Times on the same day. Or, to paraphrase Sandra Bernhard, without us, they''re suddenly NOT nothing. However did he?"

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40

Wadds Inc.

JANUARY 22, 2024

Public relations is a knowledge-based profession in which much of the day-to-day can be done remotely, but it still requires people skills and human interaction, which the author explicitly states won’t go out of fashion – Hobsbawm positions them clearly as part of the essential mix of successful, productive knowledge work.

Fashion 52

Fashion Knowledge Base Internal International 52

PR Conversations

OCTOBER 12, 2011

Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. Perhaps it is presumed that PR practitioners are competent in relationship building and don’t need to learn relevant craft skills in the same way that they need to learn to write for the media or other publics.

Knowledge Base 40

Knowledge Base Newspapers Writing Ethics 40

Solo PR Pro

APRIL 12, 2016

As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp. There is plenty of advice for determining if, when and how you grow your business. However, one facet of growth that is not widely discussed is professional growth.

Knowledge Base 40

Knowledge Base Twitter Marketing Publicity 40

Buzzstream

MAY 23, 2018

Public authorities can only rely on legitimate interests if they are processing for a legitimate reason other than performing their tasks as a public authority. We’ve added a document covering GDPR in more detail in our knowledge base. There are three elements to the legitimate interests basis.

Privacy 48

Privacy Data Policies Tools 48

wiredPRworks

AUGUST 2, 2016

It should be a real blast for anyone looking to improve their knowledge base. Russ was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers. AMA “Seven Big Problems” Providing Content Context.

Leadership 40

Leadership Survey Enterprise Conference 40

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. How do we make sure that when we are casting the net to engage our publics, that we are doing it very thoughtfully and appropriately? There is other ethical guidance on AI for public relations.

Ethics 85

Ethics Publicity Guidelines Technology 85

Prowly

MARCH 6, 2025

Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping public perception and keeping the messaging consistent for you or your client's brand. Then, create a tagline that your target market (and the broader public) can remember you by.

Brand 80

Brand Branding How To Guidelines 80

Buzzstream

OCTOBER 30, 2024

For example, when a site like TCL uses Helpjuice to create its Knowledge base, you’ll see a “Powered by Helpjuice,” Another example of this is when websites use the analytics platform Plausible to gather data. In those cases you see them link to Plausible’s data policy on their privacy policy pages.

Analysis 114

Analysis SEO Data Software 114