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The AI reality gap in corporate communications and public relations

Wadds Inc.

The promise of democratising knowledge and skills can only be good for practice. Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. Vendors such as Otter and Jasper are overlaying knowledge bases, project management, sharing, and version control.

Corporate 111
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Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

Deirdre Breakenridge

Through both Twitter and LinkedIn, (as well as other social media platforms) undeclared students have the opportunity to expand their knowledge base by becoming aware of information that cannot be portrayed in the classroom. The only way to know if something is right for you is to do your research.

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New to HubSpot? Here's How to Set Up Your Portal for Success

PR 20/20

The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. Because let’s face it—a new technology investment is only as good as the work you put into it during the onboarding stage. Granting your team access is likely the first step in setting up any new technology.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Not utilizing the knowledge and experts you have. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

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4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Communications Conversations

Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. This year, you’ll learn about wearable technology, marketing automation, design, paid media strategies and much more. Back to the sell job–because I want you to go!

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PR in the age of Artificial Intelligence

Presspage

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. The new automation tools allows users to automate or trigger workflows based on ticket statuses, and manage common Service interactions (think: answering FAQs or business hours).