article thumbnail

Even More Social Media Experts Weigh In with Top-Notch Advice

Cision

You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Doing so is great networking, assists with influencer marketing and helps you continue to build your own knowledge base,” she says. Find Industry Influencers.

article thumbnail

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base. It takes time for writing and filming — and a strong, informed point of view. Content shapes a personal brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to respond to media inquiries: Win coverage during business-as-usual

Presspage

It only makes sense: If a journalist hasn’t worked with you before, they’re far less likely to hear you out and consider writing a story based on your pitch.

How To 78
article thumbnail

Research management: keeping track of literature and building knowledge

Wadds Inc.

Applications such as EndNote, Mendeley and Zotero are static libraries of records rather than relational or knowledge-based systems that can be used to build knowledge. I recently took this photo of academic papers spread over the kitchen floor during a writing-up session. We did a similar exercise recently at Wadds Inc.

System 98
article thumbnail

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. SEO writing is a vital PR skill today. Every business has experts, no-one knows your product as well as you do. 888 243 3470.

article thumbnail

PR 101: How to Pitch The New York Times

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Don’t call.

Pitching 120
article thumbnail

4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Communications Conversations

OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. Because, realistically, that’s what I hear a lot.