Contently - Strategy

AUGUST 16, 2024

But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn.

LinkedIn 95

LinkedIn Examples Branding Brand 95

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

Onclusive

JULY 13, 2016

As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience.

LinkedIn 150

LinkedIn Banking Leadership Creativity 150

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 140

Leadership Content Marketing Healthcare Google 140

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 126

Leadership B2B Study Survey 126

Contently - Strategy

OCTOBER 9, 2024

When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand. Take, for example, TD Bank.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. For many, they continue to be the trinity of social media.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

PR for Anyone

JUNE 20, 2023

Thanks to Kristina’s leadership, Reston Limousine has soared to new heights. After two years, she returned to the US and found a job as selling adversiting. Little did she know that one sales call would lead her to her future husband and growing his limo business. And through it all, Kristina also raised four children.

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Transportation Industry Nonprofit LinkedIn 246

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Start with your brand.

Leadership 98

Leadership How To Trade Shows Pinterest 98

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags. There is no cost to use it. Builds brand awareness. Develops campaigns with custom hashtags .

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Deirdre Breakenridge

OCTOBER 22, 2014

An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership. For more information view Valerie’s LinkedIn profile or connect with Valerie on Twitter @valeriesimon.

Crisis 312

Crisis Twitter Community Conference 312

Melissa Agnes

DECEMBER 21, 2014

But unfortunately, there is currently a lack of true leadership on behalf of law enforcement around the country. Connect with Melissa on LinkedIn. Connect with him on LinkedIn. Connect with Lou on LinkedIn. Join The Illinois Model’s LinkedIn group. This needs to stop. Subscribe via email.

Crisis 264

Crisis LinkedIn Government Twitter 264

Communications Conversations

MAY 12, 2023

For people who are “on LinkedIn”, the experience is most likely an episodic one. For most people, that’s what LinkedIn is. Now, some people would say looking at your LinkedIn stats weekly or monthly is a little narcissitic. Those are the people I want searching for me on LinkedIn. First, the stats.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. 17 livestream on PRSA’s LinkedIn page. The live webinars will also be recorded and archived on PRSA’s LinkedIn page. First up: PR measurement lets communicators speak the language of the boardroom.

LinkedIn 128

LinkedIn Strategy Measurement Analytics 128

5W PR

JUNE 2, 2022

Plenty of businesses use LinkedIn to connect with more potential customers. However, there are several different ways that they can create content that will reach their marketing goals on LinkedIn, and one of the best ones is by starting a business newsletter on the platform. Writing the Newsletter.

LinkedIn 88

LinkedIn Strategy Company Writing 88

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Hosted by co-founder of LinkedIn, Reid Hoffman, Master of Scale sets out to describe and prove theories that explain how some of the best entrepreneurs succeed. Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. Master of Scale.

Agency 401

Agency Interviews Education Television 401

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Identify Which Platforms to Focus On.

Leadership 98

Leadership Social Media Agency Strategy 98

Lauri Pehar Borsh

MARCH 4, 2024

The Annual B2B Thought Leadership Impact Report, Edelman and LinkedIn’s latest collaboration, reveals insights into B2B marketing. The study examines the impact of thought leadership on B2B decision-makers and C-suite executives, providing valuable guidance for organizations operating in this field.

B2B 78

B2B Leadership Report Digital PR 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. Any PR strategy that leaves out podcasts – or social audio in general – is probably missing out on opportunities.

Case Study 390

Case Study B2B Study Interviews 390

Communications Conversations

SEPTEMBER 2, 2021

To help these leaders accomplish their business goals by using social media platforms (namely, LinkedIn). And, I limited it to LinkedIn since that’s the primary social network of choice for most leaders in our industry–at least when it comes to work stuff. Because that’s what leadership is, right? The reason?

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

Melissa Agnes

AUGUST 24, 2014

Emotional intelligence: What is it and why it’s so critically important in crisis leadership. Connect with Melissa on LinkedIn. Connect with Janie on LinkedIn. This episode of The Crisis Intelligence Podcast discusses: What the role of the leader in a crisis actually is. Follow Melissa Agnes on Twitter: @melissa_agnes.

Crisis Management 234

Crisis Management Crisis LinkedIn Internal 234

Melissa Agnes

OCTOBER 19, 2014

With this responsibility comes the need for effective, credible and authoritative crisis leadership. Connect with Melissa on LinkedIn. Learn more about Bill Boyd on LinkedIn. With this responsibility comes the need for effective, credible and authoritative crisis leadership. Learn more about Melissa Agnes.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

Communications Conversations

JULY 12, 2022

I read an interesting piece in the Star Tribune over the weekend from recruiter Isaac Cheifitz asking “will sharing more personal posts on Linkedin hurt you?” It seems like Isaac doesn’t agree with the notion of sharing more personal updates on LinkedIn. I believe personal posts DO have a spot on LinkedIn.

LinkedIn 87

LinkedIn Leadership Community Examples 87

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333

Deirdre Breakenridge

NOVEMBER 21, 2017

Do you value leadership or teamwork? By defining my personal brand in my “Leadership, Communications, and Social Media” class and displaying it on my Twitter, I was able to determine which types of professions would be right for me. Another great networking site to take advantage of is LinkedIn. Next, evaluate your values.

Social Media 39

Social Media Media LinkedIn Twitter 39

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

PRSay

DECEMBER 23, 2024

Your LinkedIn profile is oftentimes the first thing that a hiring manager looks at, said Callie Schweitzer. Schweitzer, head of scaled programs at LinkedIn, was the guest on Dec. 17 for Strategies & Tactics Live , PRSAs monthly livestream series on LinkedIn. LinkedIn is a dialogue platform, not a broadcast.

LinkedIn 60

LinkedIn Strategy Communications Industry 60

PRSay

OCTOBER 5, 2023

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.

Leadership 74

Leadership Ethics Energy LinkedIn 74

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. But, LinkedIn can be a channel for this, too.

LinkedIn 74

LinkedIn Employee Survey Internal 74

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. For business examples, pay a visit to Hubspot Academy on LinkedIn. PR content offers depth, credibility.

Storytelling 233

Storytelling Software Education LinkedIn 233

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

PRSay

JANUARY 29, 2024

Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. Top of the list: Write a manifesto about your leadership values. You can watch the playback on LinkedIn here. Just start free-associating,” he suggested.

Energy 128

Energy Leadership Meeting LinkedIn 128

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. They should consider LinkedIn and Twitter, for example, to identify and connect with industry influencers, engage with customers and interact with peers.

Conference 160

Conference Leadership LinkedIn Social Media 160

PRSay

AUGUST 6, 2024

Save the date: Join Editor-in-Chief John Elsasser live on LinkedIn on Aug. “Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies. 22 at 1 p.m.

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Writing Automotive System Leadership 182