5W PR

FEBRUARY 1, 2025

The practice has gained significant traction on professional networks like LinkedIn, where employee posts generate twice the click-through rates of company posts. Platform Selection and Management Choosing the right technology platform supports program success.

Employee 88

Employee Social Media Reputation Guidelines 88

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. For many, they continue to be the trinity of social media.

B2B 405

B2B Social Media Media Twitter 405

5W PR

JANUARY 28, 2025

While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Perhaps most importantly, 77% of buyers say they’re more likely to do business with a company whose leadership team is active on social media. What insights can you share based on your experience?

Branding 78

Branding Brand Leadership Corporate 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Thought leadership events keep on giving. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Actively engage in relevant industry conversations on platforms like Twitter, LinkedIn, and relevant community forums.

How To 78

How To Media Case Study Technology 78

Melissa Agnes

AUGUST 24, 2014

Emotional intelligence: What is it and why it’s so critically important in crisis leadership. How technology makes the leader’s role an even greater challenge – and how to overcome this challenge. Connect with Melissa on LinkedIn. Connect with Janie on LinkedIn. Learn more about Janie here.

Crisis Management 234

Crisis Management Crisis LinkedIn Twitter 234

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Sure, most PR pros have thousands of LinkedIn connections. Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

Presspage

AUGUST 15, 2017

thought leadership. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Deirdre Breakenridge

NOVEMBER 21, 2017

Do you value leadership or teamwork? By defining my personal brand in my “Leadership, Communications, and Social Media” class and displaying it on my Twitter, I was able to determine which types of professions would be right for me. Another great networking site to take advantage of is LinkedIn. Next, evaluate your values.

Social Media 39

Social Media Media LinkedIn Twitter 39

PRSay

AUGUST 6, 2024

Save the date: Join Editor-in-Chief John Elsasser live on LinkedIn on Aug. “Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies. 22 at 1 p.m.

Writing 181

Writing Automotive System Leadership 181

5W PR

DECEMBER 5, 2018

Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients. Showcase Value Via Thought Leadership.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. Technology executives and entrepreneurs tend to be more comfortable on social media, but others are simply gun-shy. Finding a voice in the media. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Prowly

JANUARY 23, 2025

To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. PRO TIP: To make your lists more precise, you can group journalists and outlets by industry sector, technology, market, or region. And, as a proactive PR professional, you cant miss out on developing a LinkedIn presence.

Pitching 104

Pitching How To Media B2B 104

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

The Proactive Report

OCTOBER 21, 2020

A lot has been said and written about how technology has changed the practice of PR. Building Thought Leadership. If you are in the B2B space, use LinkedIn to publish content. The mainstream media still plays a major role in building thought leadership. Content is all done with communication techniques.

Leadership 162

Leadership Pitching Social Media YouTube 162

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. But the AI technology is not just about automation. Connect with him on LinkedIn. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or Instagram. Let’s look at the numbers.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Branding 156

Branding Brand How To Employee 156

Flack's Revenge

MARCH 30, 2020

My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). That would be a mistake. You should check in, let them know that you are thinking of them, and that you care beyond the monthly fee.

Crisis 199

Crisis Pitching Airlines Technology 199

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. In general, a thought leadership piece is not an advertisement. How to prep and pitch a byline. But beware of getting too arcane.

B2B 147

B2B Leadership Customer Service eBook 147

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Prowly

FEBRUARY 20, 2025

Communication channels If you're selling furniture, Pinterest should be open in one tab at all times while LinkedIn may not be the best place to catch your target audience. For example, you can see that historically, your brand has had huge engagement on LinkedIn while X and Instagram have been very quiet.

Writing 104

Writing Communications How To International 104

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 149

Communications Crisis International Internal 149

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 186

Enterprise Technology Tools Privacy 186

Deirdre Breakenridge

APRIL 25, 2017

Although I love teaching in the classroom, today I’m also an online professor and a LinkedIn Learning instructor. Alexa is especially helpful if your family abides by the “no technology at the table rule.” Learning doesn’t have to be limited to the physical classroom environment. Alexa is taking the place of the dictionary.

Reddit 236

Reddit YouTube Google Course 236

PRSay

JANUARY 22, 2021

Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. It’s not just LinkedIn, Twitter, Facebook and Instagram. Virtual virtuosos are the next wave.

Trends 186

Trends Communications Skype Employee 186

wiredPRworks

MAY 23, 2022

When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Mark My Words

NOVEMBER 2, 2022

The MP first came to wider public consciousness when his ‘Matt Hancock’ App was relentlessly memed for being a feeble parody of The Thick of It, but it was also the technological embodiment of his ego, and desire for individual notoriety as well as career progression. Mark Borkowski on LinkedIn; Matt Hancock ‘I’m a Celebrity…’.

LinkedIn 60

LinkedIn Case Study Television Leadership 60

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School. 10:00 am - 12:15 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

The Proactive Report

JUNE 19, 2017

Digital transformation is when an organization utilizes technology to completely reinvent their company. thought leadership. Connect on LinkedIn. Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. influencer endorsement.

Software 113

Software Digital PR Leadership LinkedIn 113

Sword and the Script

OCTOBER 4, 2016

To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. 1) With a Silicon Valley background, you’re relatively new to the greater Atlanta and Alpharetta area, what do you find promising about business and technology here? “I

Technology 108

Technology System Data Leadership 108

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. Technology, heathcare and areas of corporate development have continued to perform strongly. What’s your take on the industry and what are other agencies doing? It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. It will create an executive biography based on a LinkedIn profile. Source: The State of PR Technology 2023 Report by Prowly. DALL-E is developed by OpenAI, which also makes the popular ChatGPT tool.

Software 146

Software Pitching Ethics Technology 146

PRSay

JULY 29, 2022

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Connect with him on LinkedIn. For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. Facundo Luque is a product manager jr.

Communications 157

Communications Public Affairs Insurance Insurance 157