ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Thought leadership events keep on giving. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn.

Case Study 390

Case Study B2B Study Interviews 390

Melissa Agnes

AUGUST 24, 2014

Emotional intelligence: What is it and why it’s so critically important in crisis leadership. How technology makes the leader’s role an even greater challenge – and how to overcome this challenge. Connect with Melissa on LinkedIn. Connect with Janie on LinkedIn. Learn more about Janie here.

Crisis Management 234

Crisis Management Crisis LinkedIn Internal 234

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Sure, most PR pros have thousands of LinkedIn connections. Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Mastering digital technology is the easy part. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Presspage

AUGUST 15, 2017

thought leadership. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

PRSay

AUGUST 6, 2024

Save the date: Join Editor-in-Chief John Elsasser live on LinkedIn on Aug. “Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies. 22 at 1 p.m.

Writing 182

Writing Automotive System Leadership 182

Deirdre Breakenridge

NOVEMBER 21, 2017

Do you value leadership or teamwork? By defining my personal brand in my “Leadership, Communications, and Social Media” class and displaying it on my Twitter, I was able to determine which types of professions would be right for me. Another great networking site to take advantage of is LinkedIn. Next, evaluate your values.

Social Media 39

Social Media Media LinkedIn Twitter 39

5W PR

DECEMBER 5, 2018

Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients. Showcase Value Via Thought Leadership.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. Technology executives and entrepreneurs tend to be more comfortable on social media, but others are simply gun-shy. Finding a voice in the media. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

The Proactive Report

OCTOBER 21, 2020

A lot has been said and written about how technology has changed the practice of PR. Building Thought Leadership. If you are in the B2B space, use LinkedIn to publish content. The mainstream media still plays a major role in building thought leadership. Content is all done with communication techniques.

Leadership 162

Leadership Pitching Social Media YouTube 162

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. But the AI technology is not just about automation. Connect with him on LinkedIn. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or Instagram. Let’s look at the numbers.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Branding 156

Branding Brand How To Employee 156

Flack's Revenge

MARCH 30, 2020

My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). That would be a mistake. You should check in, let them know that you are thinking of them, and that you care beyond the monthly fee.

Crisis 199

Crisis Pitching Airlines Technology 199

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Thought leadership. About half (45%) of all B2B technology startups make no effort to market their products.

B2B 137

B2B Survey Marketing Analysis 137

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. In general, a thought leadership piece is not an advertisement. How to prep and pitch a byline. But beware of getting too arcane.

B2B 147

B2B Leadership Customer Service eBook 147

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 187

Enterprise Technology Tools Privacy 187

PRSay

JANUARY 22, 2021

Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. It’s not just LinkedIn, Twitter, Facebook and Instagram. Virtual virtuosos are the next wave.

Trends 187

Trends Communications Skype Employee 187

wiredPRworks

MAY 23, 2022

When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Mark My Words

NOVEMBER 2, 2022

The MP first came to wider public consciousness when his ‘Matt Hancock’ App was relentlessly memed for being a feeble parody of The Thick of It, but it was also the technological embodiment of his ego, and desire for individual notoriety as well as career progression. Mark Borkowski on LinkedIn; Matt Hancock ‘I’m a Celebrity…’.

LinkedIn 60

LinkedIn Case Study Television Leadership 60

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School. 10:00 am - 12:15 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

The Proactive Report

JUNE 19, 2017

Digital transformation is when an organization utilizes technology to completely reinvent their company. thought leadership. Connect on LinkedIn. Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. influencer endorsement.

Software 113

Software Digital PR Leadership Strategy 113

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 121

Technology Policies Government Community 121

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 119

Communications Crisis Internal International 119

PRSay

JANUARY 20, 2023

It should be about what is in this technology that can be helpful to us. What’s the best way to manage your stakeholders, your employees, with your leadership team that’s respectful of the business but also respectful of the people involved?” You can watch the playback on LinkedIn. Communicators can prepare themselves for that.

Trends 113

Trends Newspapers Community Ethics 113

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. Technology, heathcare and areas of corporate development have continued to perform strongly. What’s your take on the industry and what are other agencies doing? It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

PRSay

JULY 29, 2022

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Connect with him on LinkedIn. For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. Facundo Luque is a product manager jr.

Communications 158

Communications Public Affairs Insurance Insurance 158

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. million users (45% of population) 2022 LinkedIn : 2.4

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

The Awards Blog

JULY 4, 2019

Add ‘Award-Winning’ to Your Bio or LinkedIn. Marketing folks need to reach out to the business units and find these distinctions, along with any metrics to demonstrate leadership. The post Add ‘Award-Winning’ to Your Bio or LinkedIn appeared first on Technology Awards List. For Individuals.

LinkedIn 50

LinkedIn Leadership Creativity Company 50

PRSay

MAY 25, 2022

“It took a long time to get here and it will take a long, sustained effort to get to where we need to be,” said Hardin, guest speaker for the May 19 episode of Strategies & Tactics Live , PRSA’s free monthly webinar series on LinkedIn. We’re going to have to harness those digital technologies as part of the solution.”.

Publicity 148

Publicity Journalism Media Education 148

Sword and the Script

OCTOBER 4, 2016

To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. 1) With a Silicon Valley background, you’re relatively new to the greater Atlanta and Alpharetta area, what do you find promising about business and technology here? “I

Technology 102

Technology System Data Leadership 102

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

AUGUST 26, 2022

25 episode of S&T Live , PRSA’s monthly livestream on LinkedIn that takes readers of Strategies & Tactics deeper into the stories they find in the paper. Those figures suggest that a business case exists to start using metaverse technology, he said. A new communications channel. Number one, just experience it,” Neumeier said.

Technology 113

Technology Meeting Training Survey 113