5W PR

MARCH 28, 2025

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. Success requires combining robust systems with human judgment and authentic leadership.

Financial 78

Financial Technology Leadership Reputation 78

Agility PR Solutions

JUNE 30, 2024

In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. A new measurement method on the rise appeared first on Agility PR Solutions.

Media Relations 190

Media Relations Measurement Survey Marketing 190

Cision

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.

Measurement 185

Measurement Data Marketing Analytics 185

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. PRNEWS Crisis and Measurement Summit. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It used to be that when things got tough, the tough cut marketing and PR budgets. ” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Executive Thought Leadership. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Position Scope. Responsibilities.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Executive Thought Leadership. Media Measurement. Media Training.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Groups 370

Groups Data Measurement System 370

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Which topics are truly engaging your audience?

Measurement 200

Measurement Analytics Google Data 200

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market.

Advertising 157

Advertising Advertising Privacy Ethics 157

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. Clark, M.A.,

Leadership 179

Leadership Financial Employee Google 179

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. We recommend working with your marketing team to understand which tools they are using and can share with you. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. We recommend working with your marketing team to understand which tools they are using and can share with you. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Branding 323

Branding Brand eBook Advertising 323

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? How can marketing and PR jointly contribute to business goals? Align with marketing strategies and dashboards.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 186

Measurement Communications Analysis Data 186

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause. Speaking of which….

Analysis 195

Analysis Report Measurement Data 195

5W PR

FEBRUARY 1, 2025

According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 Success requires careful planning, clear guidelines, ongoing support, and consistent measurement. Organizations must first establish clear objectives, whether increasing brand awareness, generating leads, or attracting talent.

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Be on the lookout for for The Ultimate Guide to Earned Media Measurement & Strategy whitepaper in the coming weeks.

Strategy 418

Strategy Survey Automotive Data 418

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership? There are differences, however.

Leadership 141

Leadership Content Marketing Healthcare Google 141

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. B2B Sales & Marketing Exchange (August, Boston). Sponsors are a who’s who of big B2B tech brands.

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. We could do marketing mix optimizations and even ROI, but PR was always on the outside of that.

Banking 199

Banking Marketing Measurement Meeting 199

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. This is true inside and outside of marketing. We need to experiment with marketing too.

Software 152

Software B2B Company Marketing 152

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. LinkedIn values professional insights and thought leadership. The platform’s professional audience and strong SEO performance make it ideal for thought leadership and corporate announcements.

Social Media 109

Social Media Branding Brand Crisis Management 109

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Thought leadership is more important than ever. billion over the next five years. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. HubSpot has them for marketing and social media.

Google 157

Google Course Survey YouTube 157

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests. These capabilities work in harmony to make your PR and marketing campaigns even more successful.

Trends 195

Trends Marketing Analysis Leadership 195

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146