Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently posting these placements validates your company’s expertise and continued thought leadership. Measured results. Enhanced audience engagement. Digital marketing allows you to track the success of your PR efforts.

Strategy 104

Strategy Marketing Leadership Print 104

ImPRessions - Crenshaw Communications

JUNE 1, 2021

We recommend that leadership set aside some time with their PR team to go over the messaging, rehearse the responses, identify any red flags and revise responses if needed. Such measures are imperative to help solidify their position as industry experts and strengthen the client-agency relationship.

Interviews 268

Interviews Media Construction Report 268

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Print publications. The same can be done for measuring internal communications’ effectiveness.

Internal 189

Internal International Data Communications 189

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. Inadequate PR outcomes measurement. Lack of preparation for a media interview. Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 121

Communications Crisis Internal International 121

PRSay

MARCH 29, 2022

To make your writing more melodious, print it out and read it aloud to hear any awkward passages or sour notes. 1 on measurement with Mark Weiner here. . Farmer advocates that PR people use songwriting techniques when writing press releases or other communications material: find a hook, a chorus, a good beat and the right length.

Creativity 158

Creativity Print Software Writing 158

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. It is a free-standing print-on-demand machine that will publish your book immediately upon order.

Print 120

Print How To Local Customer Service 120

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. And once we have gained seats in the C-suite or have the ears of executives, we are called upon to make it happen. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Why accuracy in content marketing is important. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert.

Case Study 178

Case Study SEO Film Video 178

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Does it include thought leadership? How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. Measuring the impact of marketing and PR is notoriously difficult. Content marketing has taken on new life and meaning.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

AUGUST 8, 2023

With leadership on board, you can secure the necessary budget, talent, and tools to elevate your content initiatives and drive meaningful results. Seize this moment when leadership understands the value of content. By leveraging content analytics, businesses can measure and evaluate the effectiveness of their content strategies.

Communications 52

Communications Marketing Analytics Resources 52

PRSay

SEPTEMBER 28, 2020

In the past], if you wanted to disseminate your opinions, you needed a printing press or access to someone who had one. I’ll discuss measures we can take considering that the First Amendment does protect lies — and at the same time, how freedom of the press gives us access to information about the world around us.

Communications 148

Communications Employee Government Nonprofit 148

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Media Relations 98

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” If you enjoyed this post, you might also like: PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. This is a measure of the number of people who will see your post in their NewsFeed without any paid placement. And then…no one sees it. It is no longer enough to hope they find it.

Advertising 120

Advertising Advertising Facebook B2C 120

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. We have the so-called wording, the art of persuading in words, we know perfectly how to formulate the right users, how to convince them, and last but not least - how to measure the result.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but They can promote you as an authority in your field with high-level thought leadership content. but the terminology certainly doesn’t reflect their significance.

Real Estate 52

Real Estate Small Business Local Reputation 52

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Julian Stodd, an internationally recognised advocate for social leadership, calls this phenomenon cultural graffiti. 8 Patient data discourse Data privacy is a tricky subject. .

Communications 63

Communications Healthcare Print Community 63

Cision

OCTOBER 27, 2016

How are you measuring your programs? Earned media measurement means having a 360-degree view of your communications and proving value across every stage of the customer journey – from exploration and engagement to adoption and advocacy. Demonstrate your value through thought leadership and engaging multimedia content.

Marketing 120

Marketing Financial Strategy Analytics 120

Lauri Pehar Borsh

AUGUST 9, 2014

Traditionally, marketing and public relations executives (in most industries) have been responsible for advocating and communicating the message about a company and its benefits to the public, while corporate leadership has been charged with “shaping the market” as a thought leader.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Traditionally, marketing and public relations executives (in most industries) have been responsible for advocating and communicating the message about a company and its benefits to the public, while corporate leadership has been charged with “shaping the market” as a thought leader.

Social Media 60

Social Media Media Television Radio 60

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . He has also worked at Time Warner and Euromoney Institutional Investor.

Data 70

Data Retail How To Sports 70

Beyond PR

JUNE 22, 2018

The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences. Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram.

Social Media 40

Social Media How To Case Study Media 40

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68