Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 186

Measurement Communications Analysis Data 186

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Yet putting that mental energy into measurement pays off measurably as this study shows.

Software 119

Software B2B Company Marketing 119

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JUNE 26, 2019

DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle. Find tools and technologies that support your efforts. Until now….

Leadership 285

Leadership Technology Measurement Tools 285

5W PR

SEPTEMBER 6, 2024

Organizations can position themselves as reliable guardians of sensitive information by effectively communicating safety measures. Thought Leadership PR enables organizations to position themselves as industry leaders. Thought leadership can also influence industry standards and regulations.

Communications 78

Communications Measurement Reputation Employee 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

NOVEMBER 25, 2024

There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts. Thought Leadership Positioning a company as an industry authority involves focusing on thought leadership initiatives.

B2B 78

B2B Company Crisis Management Measurement 78

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Through strategic thought leadership and media outreach, companies can establish themselves as trustworthy and credible voices in the industry.

Advertising 143

Advertising Advertising Privacy Ethics 143

Sword and the Script

SEPTEMBER 10, 2024

The good news is the study says businesses can shorten the sales cycle by as much as 27% by delivering a better overall experience: “Our research shows a strong correlation between a better buying experience – measured by strong performance on the top decision drivers for B2B buyers – and commercial impact.” Don’t skimp here.

B2B 146

B2B Software Ethics Leadership 146

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Shift Communications

JULY 17, 2017

Thought leadership. Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. In this series, we’ll examine what thought leadership is, why we need it, and how to generate it. What is it?

Leadership 100

Leadership How To Measurement Technology 100

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Case Study Content Marketing 304

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

PRSay

AUGUST 6, 2024

Make them: Short While PR quotes measure in the triple digits, journalists use much shorter quotes. “Under the leadership of a talented management team, MSDP has developed into a world-class performance automotive business managing great brands and boasting key strengths in both ignition and electronic tuning technologies.

Writing 182

Writing Automotive System Leadership 182

Stern + Associates

DECEMBER 1, 2022

Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As The post Collaborate Better: Measurable KPI’s that Benefit the Bottom Line appeared first on Stern Strategy Group.

Measurement 62

Measurement Automotive Employee Financial 62

ImPRessions - Crenshaw Communications

FEBRUARY 3, 2021

Congrats to Jessica Hogue, GM of measurement and analytics, Innovid, Stephanie Geno, SVP of marketing, Innovid, and Rathi Murthy, chief technology officer, Verizon Media! All have been named as finalists. .

Analytics 156

Analytics Leadership Measurement Technology 156

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. Thanks to our proprietary newscrawler and advanced marketing technology, Onclusive can make this connection whether or not the article contains a link back to your website.

Consumer 370

Consumer Publicity Media Analysis 370

5W PR

OCTOBER 10, 2024

Thought Leadership Positioning a brand as an industry leader helps differentiate it from competitors and attract customers seeking expertise and innovation. Establishing thought leadership builds credibility and attracts media attention.  Strengthening ties with the community attracts customers who share these values. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It should never have the final word, because human oversight is needed.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Measurement 195

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

Conference 329

Conference Marketing Case Study Measurement 329

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 97

Internal International Communications Employee 97

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 8:30 am While the work day won’t officially start until 9 a.m., The time flies. 6:00 p.m.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. 8:30 am While the work day won’t officially start until 9 a.m., The time flies. 6:00 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

5W PR

JUNE 19, 2024

With our cybersecurity PR strategies, we aim to keep everyone in the loop with regular updates, newsletters, and direct communication channels, making sure our clients’ stakeholders feel informed and reassured about the company’s commitment to cybersecurity and its proactive measures to safeguard their interests.

Reputation 78

Reputation Company Case Study Leadership 78

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

OCTOBER 16, 2024

futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. Technology innovation is speeding up. Today, technology allows us to measure outcomes in ways that were impossible before, she said. In her dynamic General Session today at ICON 2024 in Anaheim, Calif.

Technology 109

Technology Trends Banking Newspapers 109

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Wadds Inc.

SEPTEMBER 29, 2024

Exploring the management dynamic between CEO, Chair and corporate affairs leaders Corporate affairs leaders work more closely with CEOs and chairs, playing a greater strategic role in business decision-making and leadership. The Deloitte study shows a high level of CEO understanding of (82%) and appreciation (95%) for corporate affairs.

Corporate 98

Corporate Reputation Telecommunications Study 98