ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. The goal is to allow ample time to meet with agency teams, gather capabilities information, create a shortlist and review proposals. What is the product launch timeframe?

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. It’s pull marketing to promote a sense of thought leadership. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Enhancing press releases with video. Syndication with video.

Video 119

Video Communications Strategy Product Launch 119

Barokas

JULY 6, 2020

An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. This approach typically includes a broader scope of work such as media relations, thought leadership, content development, influencer efforts, social media, awards and speaking.

Consumer 131

Consumer Product Launch Agency Sports 131

Sword and the Script

OCTOBER 2, 2018

He had no responsibility for (and limited influence over) product launches, pricing, and store openings. It says that two-thirds of marketing shops have a leadership role in just one function: promotion. Still, the data on page 57 tells a different story. The data?

Survey 100

Survey Marketing Product Launch Construction 100

Bianchi Biz Blog

JANUARY 22, 2024

About Seraph : A global enterprise consulting firm that partners with business leaders to handle their most complex problems in areas such as supply chain, operations, and manufacturing challenges while delivering long-term operational and leadership improvements. Offices in Troy, MI – Dublin, Ireland – Las Vegas, NV – La Jolla, CA.

Automotive 90

Automotive Enterprise Resources Product Launch 90

Sword and the Script

DECEMBER 20, 2022

Regular dissemination of good communication, meeting and texting practices is also necessary. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 213

Marketing Content Marketing Data Social Media 213

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging.

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. By leveraging CES as a launchpad for your press announcements, media interviews, product demonstrations and thought leadership initiatives, you can catapult your brand to new heights of visibility and recognition.

Automotive 71

Automotive Mobile Technology Trade Shows 71

PR in High Definition

JUNE 25, 2020

My friend ‘Simon’ said his breadmaker was brilliant, and healthy, which meets both my demands. Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team.

Reputation 75

Reputation Employee Leadership Product Launch 75

PRSay

AUGUST 29, 2024

A remote-work experiment Carabiner was founded in June 2004, largely as a remote-work experiment to see if high-performing teams could be virtually assembled to meet client needs without the real-estate overhead, long commutes and nine-to-five hours of traditional agencies. Based on our own success story, the answer is a resounding yes.

Strategy 78

Strategy Real Estate Agency B2B 78

Shift Communications

AUGUST 17, 2018

Competitor earnings are an important area to examine even if your client didn’t meet analyst estimates this quarter. Two key items worth revisiting include product launches and strategic partnerships. Regardless of how well your client performed on profit projections, ask yourself: how did they rank against their competition?

Pitching 83

Pitching Product Launch Data Measurement 83

PR in High Definition

JUNE 28, 2023

After spending three years studying PR at university, then joining the tech comms world, I thought I knew public relations – parties, events, and meeting journalists every week. In-person events and meetings had to take a backseat, making room for virtual alternatives. The reality, however, was very different.

Travel 62

Travel Product Launch Energy Meeting 62

Shift Communications

JULY 15, 2015

Seven years into my PR career—after many pitches sent and stories placed, plans written and products launched—another transition was in store for me as I celebrated a promotion from senior account executive to account manager. come in handy when working so closely with media. But, as the kids say these days, you should lean in!

Product Launch 60

Product Launch Newspapers Agency Journalism 60

Karen Freberg

JUNE 24, 2019

Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. I had the chance to talk directly with the Facebook and Pinterest leadership teams about what I was doing in and out of my classes. Meeting face-to-face.

Education 64

Education Pinterest Creativity Facebook 64

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Consider a variety of types of video content to meet your objectives. Video content has become a central component across all social media platforms.

LinkedIn 62

LinkedIn Video How To Marketing 62

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all.

Reputation 48

Reputation Employee Leadership Product Launch 48

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. where phone briefings are predominant, face-to-face meetings are crucial in China. Meeting Amazing People Everywhere. If pitching in the U.S. From there the real conversation began.

Pitching 36

Pitching Transportation Conference Report 36

Prohibition

JANUARY 14, 2022

A good plan is to meet quarterly to run through scenarios that might happen. Try not to be reactive during these meetings – put yourself in the position of an angry journalist or unhappy customer, and ask how you would react. There are people who are already familiar with your brand or product and have a large following of their own.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

A sales-oriented trade show like Cloud Expo in New York may work for many goals, while a more ideas- driven one like Fortune Live Media may align better with thought leadership objectives. While the sales team is working at the booth or in private meetings, the PR team can take the offensive as your advocates. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. How customers perceive Appleinnovative, premium, reliable (or expensive and restrictive, depending on experience).

Brand 80

Brand Branding How To Guidelines 80