PRSay

JANUARY 20, 2025

As co-chairs of PRSAs Black Voices Affinity Group, we are constantly reflecting on how Dr. Kings leadership and legacy resonate in our industry today. The role of empathy in leadership Dr. Kings empathy for others his ability to see humanity even in his adversarieswas a cornerstone of his leadership.

Communications 147

Communications Leadership Storytelling Ethics 147

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. By understanding what compels an outlet’s audience to keep returning for new stories, we can better shape a pitch to hook a writer’s attention. But not every story is national news. Go narrow, but go deep.

B2B 366

B2B Media Pitching Leadership 366

PRSay

APRIL 18, 2024

In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.

Leadership 188

Leadership Storytelling Viral Banking 188

Prowly

DECEMBER 9, 2024

Covering topics from finance and leadership to technology and innovation, Forbes delivers expert insights, rankings, and inspiring success stories. TRY PROWLY FOR 7 DAYS FREE The post 15 Top Magazines in the US to Pitch in 2025 appeared first on Prowly. And the best part is, you can give it a try for free.

Pitching 104

Pitching Sports Analysis Financial 104

Sword and the Script

OCTOBER 29, 2024

We put a similar program in place for contributed articles, pitches and press releases too. And that wasn’t my team’s only responsibility. We also did external comms (PR), internal comms, social media and analyst relations. This is also the key to scale because there’s a lot of synergy between those five major tasks we tackled every week.

Marketing 215

Marketing eBook Guidelines B2B 215

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

OnePitch

MARCH 29, 2023

Learn how this pitch landed a thought leadership placement in Healthcare Digital for their client's CISO and her thoughts on cyber attacks in the healthcare industry.

Healthcare 98

Healthcare Pitching Leadership How To 98

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Relationship building takes time. Owned Media/Content Strategy. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. Figure out a content strategy that will build trust and thought leadership. The post Domain Authority, Trust, and Thought Leadership appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Call us 626 676 6419.

Leadership 147

Leadership Engineering Enterprise Social Media 147

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown.

Travel 208

Travel Pitching Airlines Media 208

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. Earned media isn’t always simple.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Without it, there’s nothing to track or pitch. We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. . They grasp “thought leadership”. They’re always up-to-date.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Pitching trade press can be easier than getting a story in a large media outlet. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

OnePitch

MARCH 8, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed a byline (and follow-up piece) in Adweek for their client's predictions on the future of CNN/CNN+.

Pitching 98

Pitching Leadership How To 98

OnePitch

MARCH 22, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed a byline in TechCrunch for their client's pre-written article on the possibility of super apps.

Pitching 98

Pitching Leadership How To 98

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Crisis Communications Reputation 370

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

MARCH 14, 2019

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. Get more media pitching knowledge from Michael Smart here.

Pitching 162

Pitching Real Estate Media Relations Trends 162

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. Thought leadership events keep on giving. Yes, they’re often lengthy, but white papers can be enlivened with graphics, images and stats to hold the reader’s attention.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? Never ask an executive if they have anything for us to pitch. At Crenshaw, we work hard to create those bonds with journalists. In a pre-pandemic world, we would socialize over happy hours and karaoke.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

PR for Anyone

APRIL 26, 2022

One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic.

Twitter 130

Twitter Pitching Financial Video 130

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. The role of public relations is to positively place a brand into news stories. Somewhat paradoxically, it is also the most cost-effective.

Crisis 464

Crisis Publicity Exercises Financial 464

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.”

Pitching 98

Pitching Company How To Study 98

Business Wire

OCTOBER 28, 2021

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.

Blogging 195

Blogging Marketing How To Pitching 195

PRSay

MARCH 20, 2025

A bad press release idea that might work better as a blog post or thought leadership piece. If a client insists on a risky pitch angle, then suggest testing it with a small media list first to evaluate its effectiveness before a broader rollout. Thats the heart of what makes a good communicator. Do clients know which and when?

Leadership 68

Leadership Pitching Case Study Product Launch 68

OnePitch

JULY 26, 2023

This pitch landed a company's president a thought leadership opportunity in Post and Courier for commentary on the current "migration" of residents to the Carolinas.

Pitching 98

Pitching How To Leadership Company 98

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.

Software 145

Software Pitching Ethics Technology 145

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? Read More » The post Do Editorial Calendars Still Matter When Pitching the Media? Here’s an example.)

Pitching 131

Pitching Media B2B Examples 131

5W PR

MARCH 29, 2025

million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations. PR teams must position green initiatives as more than just responsible business – they represent opportunities to reduce costs, build brand loyalty, and attract new visitors.

Energy 78

Energy Education Employee Training 78

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Pitching for contributed content like bylined articles can be tricky. Study key outlets : Note the subject matter and scope for the publication you’re pitching and be cognizant of topics they’ve recently covered to spot the best opportunities and avoid duplicating efforts. Here are some tips and tricks for landing bylined placements.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

5W PR

FEBRUARY 9, 2025

LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Many journalists now prefer to be pitched through social media rather than email. Building Media Relationships Without a PR Firm Personal outreach beats mass pitching every time.

Strategy 78

Strategy Case Study Pitching Measurement 78

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. Like all things cultural in a team, this usually stems from the leadership.

Survey 182

Survey Journalism Report Pitching 182