ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon. No differentiation.

Pitching 205

Pitching Agency International Internal 205

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is meant to be a soft sell, not a hard commercial pitch.

B2B 147

B2B Data Retail Survey 147

Stern + Associates

JULY 3, 2024

In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest. The media is in a state of flux, to put it mildly.

Media Relations 127

Media Relations Media Product Launch Leadership 127

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Keep pitches tight and on topic, and work to serve reporters’ needs. Be honest and realistic. Target your media outreach.

Product Launch 197

Product Launch Pitching Meeting Conference 197

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. There’s no buy-in at the top . The silver-bullet theory.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Brand 104

Brand Branding How To Measurement 104

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Measurement 195

5W PR

JULY 7, 2021

Goals and Pitches. The goal can be to build brand awareness, get attention for a new product launch, showcase the business growth, encourage investment, or simply generate thought leadership and position the company as an authoritative presence. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

Landis PR

AUGUST 22, 2022

This applies equally to a product launch, leadership announcement or any news moment at the company. Why do you have this pitch idea? First, let’s define PR strategies and tactics: A communication strategy is the north star that identifies target audiences, key messaging, and communications channels.

Strategy 98

Strategy Product Launch Storytelling Agency 98

Garrett Public Relations

MARCH 31, 2019

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles.

Product Launch 106

Product Launch Publicity Company Content Marketing 106

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 110

Video Marketing SEO Social Media 110

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

MAY 30, 2024

Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones. Succinct documents providing key information about the company, product, its features, and benefits. Develop personalized pitches tailored to each journalist or influencer.

Technology 78

Technology Product Launch Construction YouTube 78

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. This is something I think all PR teams should be offering in 2019 as part of the pitch for earned media. There are different audiences to reach on various social media platforms, in newsletters, etc.,

Media 100

Media Print Radio Consumer 100

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

Sword and the Script

JUNE 11, 2016

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. Thought Leadership Isn’t A Content Strategy. Worse, it’s blogging for the sake of blogging. The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Critical Mention

SEPTEMBER 3, 2018

Thought leadership is an important part of any successful PR strategy. According to ITSMA, a leading marketing association for technology, communications and professional services providers, 75% of would-be buyers say thought leadership helps them determine which vendor to put on their short list. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Shift Communications

JULY 15, 2015

Seven years into my PR career—after many pitches sent and stories placed, plans written and products launched—another transition was in store for me as I celebrated a promotion from senior account executive to account manager. come in handy when working so closely with media. But, as the kids say these days, you should lean in!

Product Launch 60

Product Launch Newspapers Agency Journalism 60

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. For example, you could take a ‘soft sales’ approach and show your followers how to use your product.

LinkedIn 62

LinkedIn Video How To Marketing 62

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. New leadership announcements . For a product launch, consider distributing press releases one to two weeks in advance. On a Friday, however, they likely have their mind on the weekend. Most people push non-priority tasks to the next week. . Acquisitions.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. I wouldn’t have occurred to me to mentioned Edward Bernays as a “thought leader” but what is thought leadership without history?

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. Plan in advance.

Pitching 177

Pitching B2B Product Launch Report 177

5W PR

NOVEMBER 18, 2024

This was a great segue to break down what PR truly entails, especially around earned media, including brand messaging, story generation, thought leadership, newsjacking, media training, data leverage, and reputation management. I shared examples of how impactful quotes and tailored pitching resonate with different types of media.

Strategy 60

Strategy Leadership Product Launch Retail 60

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. “Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 213

Marketing Content Marketing Data Social Media 213

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching 83

Pitching Product Launch Data Measurement 83

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. How customers perceive Appleinnovative, premium, reliable (or expensive and restrictive, depending on experience).

Brand 80

Brand Branding How To Guidelines 80

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334