ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.

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Leadership Product Launch B2B Software 149

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Craft personalized pitches that demonstrate a genuine understanding of the journalist’s work and their audience.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Leadership events. PR strategy. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Because you have extra budget to spend on sponsored content, you have all the control.

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Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media.

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ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Avoid a sales pitch. Hosted panels are generally thought leadership and branding opportunities.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. How to prep and pitch a byline. Within a thought leadership campaign, B2B bylines should offer value to the reader. Make the pitch short and authoritative. Some will be service pieces that offer tips or tools.

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B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

But do use it in a pitch to a morning talk show. ” Trade pieces in discrete verticals can also be very effective as part of a pitch to a B2B publication with a wider audience. Use some of the points to create a white paper or take the byline in a different direction for a different audience. Repurpose the content.

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Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

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Training Writing Pitching Video 159

Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. Why Is It Hard to Compete on Thought Leadership?

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Leadership Conference Report Data 62

Buzzstream

MARCH 5, 2025

Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. This was a white paper that you guys did.

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Digital PR How To Analysis Tools 62

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Media love poll-results story pitches, especially when accompanied by visuals like infographics. They can also be used like flash polls after a news event. Quality data may already exist.

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Storytelling Data Survey Financial 149

Cision

AUGUST 5, 2015

While you might not get a “yes” when you pitch a blog with 5 million daily readers at first, by targeting bigger and bigger blogs, you reach more of your target audience and grow your reputation as a guest blogger. Bonus Tip: Once you’re published on one well-respected blog, use that sample when you pitch bigger blogs.

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Blogging Pitching Writing Content Marketing 120

Cision

NOVEMBER 7, 2015

Get our free influencer white paper today! By brainstorming the types of thought leadership or entertainment your brand can deliver to its audience, you’ll make it easy for a blogger to envision the benefits of working with your company. Learn how to keep bloggers loyal to your brand! Pinpoint Readers’ Pain Points.

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ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

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B2B Social Media Media Education 170

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

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Leadership Infographics Resources Social Media 52

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If you’re proactively pitching the press about your company, note at the end of your pitch that your spokesperson has been quoted in major publications to reinforce credibility. Report back to leadership.

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LinkedIn Pitching Journalism Interviews 120

Beyond PR

MARCH 3, 2016

Thought leadership: it’s vital to brands big and small, established and new. With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Keep your pitch informative and concise.

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Pitching Media Leadership Examples 75

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask.

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Strategy How To Data Infographics 120

Solo PR Pro

MARCH 13, 2018

Review the known thought leadership tactics below and consider them from a new perspective with you as the client. It is a great way to demonstrate leadership and enhance your credibility with clients. You do not have to maintain a regular blog in order to take advantage of writing as a thought leadership activity.

Leadership 61

Leadership Case Study Video Writing 61

Shift Communications

DECEMBER 14, 2016

You’ll also want to be cognizant of any upcoming changes in company leadership. Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. Wait to hire an agency until after the unveiling. Unfortunately, reporters don’t care about that new color scheme.

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Publicity Healthcare Case Study B2B 60

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs achieve this by developing targeted media outreach campaigns, such as press releases, media pitches, and influencer partnerships. Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs achieve this by developing targeted media outreach campaigns, such as press releases, media pitches, and influencer partnerships. Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry.

Publicity 52

Publicity Brand Branding Reputation 52

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam.

Strategy 67

Strategy How To B2C Content Marketing 67

Communications Conversations

DECEMBER 5, 2019

How do you think that prepared you for these leadership roles you’ve assumed recently? From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects. I found that at Room & Board. And maybe most importantly – how to meet a deadline!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

JANUARY 3, 2017

Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. The point is to create trust and demonstrate expertise.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Sword and the Script

DECEMBER 13, 2016

However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article. 11) Pitch a contributed article to the trade media. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. This content-rich newsroom will build the bona fides of your experts and give you a single, robust page to share with reporters when pitching a story.

How To 48

How To Media Print Real Estate 48

Beyond PR

AUGUST 9, 2016

Marketers must turn to traditional PR tactics, such as pitching influencers and distributing press releases, to effectively promote their marketing content. In particular, it’s the recommended approach for promoting gated white papers and other demand generation content. Quick tip: Don’t bury your call to action.

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Content Marketing Marketing SEO Web 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more. The long game.

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Case Study Writing Pitching SEO 231

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. What’s the right channel to use? What’s the right timing? Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

AUGUST 11, 2015

The medium can be used for thought leadership, to offer an insider’s view into a particular industry, to tell people’s stories … you get the idea. An additional tip here: pitch your podcast to someone else’s program. Check out our “Streaming Video Best Practices for PR” white paper now!

Software 120

Software SEO Video Education 120

Cision

APRIL 8, 2015

Get tips, tactics and strategies from our free white paper! Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. Go beyond the written word. Answer the question. You want to include a snappy header, but you can’t leave readers in a state of mystery,” she says. Apply alliteration.

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 72

Marketing Survey Study B2B 72

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “I could envision the benefits, as a Canadian and a female (the outsized-represented gender in the PR industry workforce, but under-represented and appreciated in terms of formal senior roles, both in-house and agency, as well as thought leadership) in joining this initiative at the front end.

Communications 81

Communications How To Blogging Content Marketing 81