ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. None of these policies are the sign of a weak, unsuccessful leader. Show me the money!

Leadership 71

Leadership Employee Reputation Hotels 71

PR in High Definition

MARCH 24, 2020

There’s an insurance policy for everything these days – and we mean that literally. However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. Is this ridiculous?

Insurance 73

Insurance Insurance Reputation Policies 73

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. The ability to respond swiftly, transparently, and with empathy can mitigate reputational damage and build resilience.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership According to Forbes , thought leadership has never been more important. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. They should review core values to identify gaps with a company’s policies and reward systems, or the actual experience of current employees.

Brand 333

Brand Branding Employee Engineering 333

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Communications is a major driver of corporate reputation—your biggest brand asset. Other stakeholder relations (investors, analysts, policy makers, society, etc.)

Communications 248

Communications Corporate Reputation Employee 248

Wadds Inc.

SEPTEMBER 19, 2023

Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led. This calls for comprehensive training frameworks covering foundations, tool usage, and policies to be developed. Standards and policies should be proactively developed as well.

Publicity 126

Publicity Ethics Government Policies 126

Wadds Inc.

MAY 14, 2024

Reputation, Risk and Resilience 2024 is a literature review unlike any other that asks important questions about the future of the planet, society and life itself. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. Here’s what stood out for me.

Corporate 52

Corporate Communications Crisis Policies 52

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Thought leadership content is persuasive. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Yet we resist the “publicist” label, and with good reason. We’ve embraced the PESO model of content.

SEO 227

SEO Agency Reputation Policies 227

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Currently dealing with a reputational issue? In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

Crisis Communications 63

Crisis Communications Healthcare Crisis Communications 63

Burrelles Fresh Ideas

MAY 21, 2024

Organizations that demonstrate a commitment to employee well-being not only attract top talent but also enhance their reputation as socially responsible entities. Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership.

Employee 97

Employee Pinterest Resources System 97

Onclusive

AUGUST 22, 2017

Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Writing/Editing of Miscellaneous PR Assets. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

SEPTEMBER 18, 2023

This focuses less on image and reputation and more on creating shared value for the organisation and its stakeholders. It's an idealistic perspective of public relations that responds to both management and leadership opportunities, but also critical sociological and societal perspectives.

Study 98

Study Publicity Ethics Measurement 98

5W PR

AUGUST 8, 2024

PR strategies such as media placements in reputable publications, expert interviews, and thought leadership pieces can establish brands as credible authorities in the breastfeeding and maternal health arenas. By consistently delivering accurate, helpful information, brands can earn the trust of parents and caregivers.

Branding 78

Branding Brand Healthcare Education 78

Onclusive

JUNE 9, 2021

Keep in mind that your leadership team wants to see metrics that matter to the business—like website traffic, actions driven and ROI. Business impact of the communications, e.g. improved reputation, increased sales, change in policy, or improved social change. Don’t leave the evaluation until the end of a PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PRSay

AUGUST 29, 2024

Two decades later, our setup is rarely questioned, in part due to WFH’s growing acceptance and in part due to our steady reputation for successfully helping B2B tech and healthcare companies to build their brand, raise visibility and drive sales. Keep a professional posture.

Strategy 78

Strategy Real Estate Agency B2B 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. The Age Of Uncertainty. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

The Hoyt Organization

SEPTEMBER 16, 2024

Healthcare organizations should be very active in terms of engaging the media through press releases, briefings, and interviews to position themselves as the go-to media for medical news and policy updates. Good public relations can be considered a key to excellence and distinctiveness for any healthcare institution.

Healthcare 88

Healthcare Industry Crisis Crisis Communications 88

PRSay

JUNE 23, 2021

Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. , Enlist employees.

Crisis 146

Crisis Insurance Insurance Exercises 146

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 64

Communications Conference Policies Internal 64

Stephen Waddington

MAY 4, 2021

A third (31%) of organisations reported that they have a policy in place to manage ESG, while 41% said that it was a work in progress. ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

JULY 24, 2018

Delta made some high-stakes enemies when it announced it would discontinue its policy of NRA member discounts after the Parkland shootings in February. The value of the reputation boost from its decisive social activism may offset other financial losses. See the earlier post for more on the best reactive PR opportunities.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family. In the end, Tidwell’s best reputation move turns out to be on the playing field, where he works harder, plays better, and talks less –all with the cameras rolling.

Tools 170

Tools Government Crisis Public Affairs 170

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 52

Communications Conference Policies Internal 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Ideally, company leadership has had the foresight to engage a PR firm well ahead of any potential events or circumstances that have the potential for negative reputation impact.

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

JULY 22, 2024

Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. Business environment in Malaysia Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries.

Marketing 99

Marketing Tourism Local Government 99

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Guarding their reputation and work also necessitates new patent/ copyright laws in place. The challenges posed to image consultants in managing reputations and firefighting are significantly complex. ” ~ Prof.

Writing 189

Writing Communications Marketing B2B 189

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. We need people and policies in place that defy the day-to-day operations. Policies and guidelines must allow for discretion and autonomy during crisis. There are few standards in crisis.

Crisis Management 266

Crisis Management Crisis System Policies 266

Contently - Strategy

SEPTEMBER 20, 2022

For example, despite existing platform policies that expressly prohibit the posting of stolen content, Facebook was reluctant to remove stolen content related to anti-vaccination and QAnon conspiracies. But the company also lacks moderators to enforce these policies. This is a great tactic for thought leadership content, in particular.

Social Media 105

Social Media Ethics Trends Viral 105

PRSay

APRIL 5, 2021

The more complex it is, the more difficult it can be to manage reputational and other risks. Consider involving the corporate social responsibility function in reviewing political activity, to ensure that public policy positions align with broader corporate citizenship positions. Simplify political activity.

Report 175

Report Company Government Conference 175

PRSay

JULY 14, 2020

But for my team at MediaSource , transparency has been the best policy. I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing. Should corporate leaders share their own beliefs?

System 158

System Community Social Media Employee 158

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. The streaming media company first announced its extensive parental leave policy last summer. As the topic continues to trend, so does the company’s media coverage. Salesforce. percent).

How To 120

How To Media Employee Policies 120

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 119

Communications Crisis Internal International 119

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212