Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The world of marketing and PR evolves rapidly. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. To win an earned speaking gig, a solutions provider will typically need to co-present with a big brand client.

Conference 304

Conference B2B Case Study Content Marketing 304

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. It’s worth noting, none of the answers presented scored a majority of the votes. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it.

Technology 150

Technology Study Communications Survey 150

5W PR

MARCH 20, 2025

Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.

Government 60

Government Technology Case Study Leadership 60

PRSay

MARCH 7, 2025

The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. The key is to present the information in a way that demonstrates respect for the customer’s intelligence while maintaining a clear connection between the price adjustment and tangible benefits.

Corporate 88

Corporate Leadership Communications Strategy 88

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. Yet as we look at 2018 — and the years to come — there is much that remains to be done.

Survey 134

Survey Ethics Leadership Course 134

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 166

Financial Video Consumer Data 166

ImPRessions - Crenshaw Communications

JULY 7, 2021

This was not new technology and the name was virtually unknown in the States. Growth milestones, new research, founder stories, newsjacking — all present opportunities for exposure. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. PR is about getting hits.

Agency 353

Agency Interviews Pitching Retail 353

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Strong communication and presentation skills. Entrepreneurial.

Marketing 46

Marketing Case Study Software Analytics 46

Stephen Waddington

OCTOBER 29, 2020

Presenting via a video camera over the internet is an entirely different skill to presenting at a physical event. We’re learning to present online. Lorna Bithell recently asked for insight about presenting online in a community that I run. We’re all learning as we go. Image by TyneSight Photographic. It’s not easy.

How To 102

How To Energy Software Video 102

5W PR

MARCH 31, 2025

Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. Understanding FDA Regulations in Health Tech PR The FDA maintains strict guidelines for how medical devices and health technology companies can communicate about their products and services.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

5W PR

JANUARY 29, 2025

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Deirdre Breakenridge

APRIL 30, 2020

You’ll learn how being present, reducing technology, listening with your body, taking notes, and asking questions really helps you to tune in and focus. After all, if you’re not listening, then you can advise and offer guidance. Enjoy the 555 and let me know if you have any advice, guidance, or tips to help. .

Video 302

Video Internal International Technology 302

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

Presspage

AUGUST 15, 2017

thought leadership. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive.

Publicity 203

Publicity Marketing Advertising Advertising 203

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

Stern + Associates

JUNE 25, 2024

A key voice leading the charge of understanding GenAI at HBS, Mitchell’s engaging and in-demand AI seminar helps top leaders think about how to deploy these tools inside their organizations and how to practically use the technology themselves. Matt Beane , Ph.D.,

System 123

System Technology Leadership Employee 123

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281

Travel Technology Conference LinkedIn 281

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). The primary goal of the operations plan (which is still active) is to protect veterans and staff from acquiring COVID-19 infection by leveraging technology, communications and health care.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Advertising Advertising Privacy 156

5W PR

JANUARY 29, 2025

Our experience combined firsthand observations from the show floor with insights from the CosmoTrends Report, presented in collaboration with BEAUTYSTREAMS, which provided a curated look at the most forward-thinking beauty concepts debuting at the event.

Trends 78

Trends Storytelling Consumer Technology 78

Stephen Waddington

JULY 16, 2021

It has become firmly aligned with leadership and executive management as a strategic management function. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Employee Crisis 199

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? It’s the notion that we are thinking differently in our approach to promote, present, educate or entertain with the goal of selling a product or service. While technology can certainly change how we do marketing, it’s still reliant on creative inputs.

Creativity 82

Creativity Technology Marketing Web 82

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. It’s probably the best resource for thought leadership about our business. TechCrunch Even for those who don’t represent technology companies, TechCrunch offers something for everyone.

Company 203

Company Case Study Trends Crisis Management 203

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. But though these changes present unprecedented opportunities for crisis communication, they also present many risks and challenges. Step 4: Do the prep work.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PRSay

DECEMBER 7, 2016

It now is called the Panel Presentation. The Panel Presentation was designed to evaluate 16 KSAs, which were determined as untestable on the CBE. The Panel Presentation was designed to evaluate 16 KSAs, which were determined as untestable on the CBE. Previously, it was required that the Panel Presentation be conducted in person.

Analysis 60

Analysis Local Data Technology 60

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Meeting 199

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

Leadership 78

Leadership Conference Marketing Community 78

5W PR

MARCH 12, 2025

Structure and Format Effective case studies follow a clear structure: Challenge identification Solution implementation Results and metrics Lessons learned Client testimonials Real-World Examples Microsoft’s security case studies effectively showcase threat mitigation through: Detailed technical analysis Clear presentation of business impact Quantifiable (..)

Case Study 78

Case Study Branding Brand Ethics 78

Deirdre Breakenridge

JULY 10, 2019

Don’t know how to lead; they were just put into a leadership position and have no leadership skills. Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety? When there’s good communication there’s more understanding and empathy; kindness and caring are also present.

Ethics 177

Ethics Social Media Leadership Communications 177

Stern + Associates

AUGUST 20, 2024

Release date: September 3, 2024 “ Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI ” by Paul Daugherty In this perfectly timed update to his 2018 bestseller on how emerging technology is changing how we work, top Accenture technology executive Paul Daugherty and co-author H.

Handbook 127

Handbook Case Study Technology Policies 127

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. Our first study drove story volume and quality while also presenting Uberall and its team as rightful authorities on location-based marketing. It’s pull marketing to promote a sense of thought leadership. For B2B tech brands, walking that line is important.

B2B 147

B2B Data Retail Survey 147

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. This starts with assembling key decision-makers from legal, IT, communications, and executive leadership. The team’s first priority should be gathering verified facts about the attack’s scope and impact.

Communications 78

Communications Crisis Communications Crisis System 78

PRSay

DECEMBER 27, 2017

With more than 42,000 miles traveled and 550,000 steps for PRSA, I was able to meet, engage, present to and enjoy hundreds of members at Chapter, District, Section, PRSSA and industry functions. We added new committee structures to our operations to address governance, membership, professional development and thought leadership.

Leadership 133

Leadership Government Conference Energy 133