Contently - Strategy

NOVEMBER 14, 2018

It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. They’ll cover: Brand Awareness & Thought Leadership. This is an excerpt from The Content Marketer’s Playbook: Brand Awareness & Thought Leadership. There was a popular Father’s Day video series.

Leadership 104

Leadership Branding Brand How To 104

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. Who are the leading voices in your niche?

Pitching 104

Pitching How To Media B2B 104

Agility PR Solutions

MARCH 9, 2023

Thought leadership is a response to the complex online environment in which trust is the most valuable currency. But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell products or services.

Print 148

Print Leadership Marketing Brand 148

ImPRessions - Crenshaw Communications

JUNE 1, 2021

We recommend that leadership set aside some time with their PR team to go over the messaging, rehearse the responses, identify any red flags and revise responses if needed. Reporters will have a hard time following if the overarching messaging is filled with complex or technical jargon.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Entrants should definitely read the fine print in the rules/guidelines before entering. Who should I enter? Awards produced by U.S. based pubs Digiday and AdExchanger are actually global.

B2B 295

B2B Industry Company Case Study 295

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Or a correction be issued if it is in print. Thought leadership strategy. Along this vein, thought leadership PR has become an essential part of public relations. How to Grow Your Business with Thought Leadership PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. You may need to include executive leadership in the process, who will want to know that their investment in earned media is paying off.

Measurement 166

Measurement Strategy Media Analytics 166

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage.

Media Training 120

Media Training Training Media Print 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. If you’re doing anything in the name of your client’s reputation that you’d be embarrassed to see in print, then you probably shouldn’t be doing it. Facebook was calling the shots.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Buzzstream

FEBRUARY 17, 2025

Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Offline – Radio, TV, Print Why? In this case Im mainly talking about offline mentions in radio, TV, and even print magazines. Radio, TV, and print mentions can all bring customers to a site.

Digital PR 112

Digital PR Report Google Radio 112

Cision

JUNE 2, 2017

Beyond passion, growing a successful agency takes resilience, adaptability, leadership and tenacity. It has also been critical to hire and bring on the right team members and partners for our agency. That means it’s thought provoking, original, notable, boundary pushing and new.

Travel 243

Travel Agency Social Media Print 243

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. The email notifications occur daily ensuring recent and relevant talk show, podcast and radio opportunities. .

Tools 232

Tools Radio Trends Pitching 232

Cision

OCTOBER 31, 2017

Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. If your brand is more active with the media, print and broadcast are extremely valuable. Buy in from data owners. Having data available to you doesn’t necessarily mean you can start to utilize it.

Measurement 222

Measurement System Data Analysis 222

PRSay

MAY 8, 2018

She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Judy: To create brochures, we used to have to go to a printing press. But she was always there for me when I got home from school and she never sacrificed family time.

Leadership 159

Leadership Conference Local Internal 159

PRSay

OCTOBER 30, 2024

You need to] get buy-in from your internal stakeholders — whether executive leadership, legal, compliance — from the very beginning. News is no longer breaking in print followed by TV. If they lose their credibility, they’re going to lose their audience, and then they’re useless to you. It’s breaking on social. Newsrooms are shrinking.

Trends 60

Trends Print Social Media Reputation 60

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Polaris

DECEMBER 14, 2014

Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. A good pick for the holiday season, this book is an easy read offering lots of useful leadership tips and techniques. She encourages everyone to have a print edition alongside Merriam Webster’s. #11 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Deirdre Breakenridge

NOVEMBER 16, 2021

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.

Ethics 195

Ethics Interviews Media Print 195

Onclusive

MARCH 23, 2021

Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Those may include total coverage across digital, TV, radio, and print coverage, amplification of digital coverage across social media, and brand sentiment. Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. And once we have gained seats in the C-suite or have the ears of executives, we are called upon to make it happen. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JULY 11, 2017

A print mention is different from a broadcast mention, which is different from a social media mention, and so on. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events. As such, you must be careful in how you actually input your searches into the software.

How To 265

How To Media Software Agriculture 265

Cision

JANUARY 9, 2017

It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. Even though the quoted price in the image is for a minimum of 48 books, Lulu performs print on demand (POD), where you could order less than 48 copies of a book for a slightly higher price.

Print 120

Print How To Local Customer Service 120

Prowly

FEBRUARY 20, 2025

Being featured in print or broadcast can enhance your credibility, be perceived as more prestigious, andmost importantlyhave a longer-lasting impact than a simple post or tweet. With Prowly, you can track both print and broadcast mentions alongside digital coverage, ensuring a comprehensive media monitoring strategy.

Writing 104

Writing Communications How To Internal 104

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 114

Survey Industry Leadership Study 114

ImPRessions - Crenshaw Communications

MAY 22, 2018

Digital and print trades in a given sector are tantamount to a virtual business community. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. This adds up to coverage with greater relevance to the likeliest buyers. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Branding 104

Branding Brand How To Measurement 104

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently posting these placements validates your company’s expertise and continued thought leadership. But how does your company leverage these opportunities to stand out in a growing digital ecosystem full of competition? Measured results.

Strategy 104

Strategy Marketing Leadership Print 104

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 195

Measurement How To Analysis Hotels 195

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. Send via email complete, unpublished articles only , intended strictly for Fast Company ‘s Leadership section , to Assistant Editor Anisa Purbasari Horton at submissions at fastcompany dot com.

Company 100

Company How To Leadership Pitching 100

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. I coordinate a lot of TV segments and print/online interviews across the country. Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership. I then spent two years at the Minneapolis St.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. Lack of preparation for a media interview. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

Skype 170

Skype Interviews Crisis Communications Crisis 170

Stephen Waddington

NOVEMBER 27, 2020

FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 and digitally via Amazon Kindle priced £4.50. A chapter a day from the book will also be published via the #FuturePRoof blog and shared via the @weareproofed Twitter account.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings. PR tips for killer media lists. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. [Ed: I'm on vacation. Here's the second of a week's worth of guest posts.]. No one tells you.

Leadership 55

Leadership Guidelines Social Media Employee 55

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. While there is a great culture of collaboration for current projects, we are also very forward-focused and growth-oriented.

Nonprofit 227

Nonprofit Crisis Viral Groups 227